As forecasted, Apple update cripples iPhone

An Apple software update is disabling iPhones that have been unlocked by owners who wanted to choose which mobile network to use.

Earlier this week Apple said a planned update would leave the device "permanently inoperable".

Thousands of iPhone owners hacked their expensive gadget in order to unlock it for use with other mobile carriers and to run a host of unsupported programs.

There are also reports of the update causing issues with unaltered iPhones.

News source: BBC Technology News

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How will this work in the UK? Ofcom regulations stipulate the service prodiver must supply an unlock code on request.....

That's a very good point you know. O2 will HAVE to provide people with unlock codes when requested, it's the law... Apple can't do squat about or, OR disable the device either...

They probably get around it by adding special services tot he O2 network and claiming that the iPhone is a phone designed specifically for the O2 network and not the regular GSM net.

Why do they ?

Apple might not have the best products offered on the market, but they are highly visible because of all the marketing (advertisements, apparent superiority of the products over the others) that influence the average non-tech savvy to purchase their products.

The average user doesn't want to bother with a product with extensible functionnalities. They want to use something that works, that is intuitive according to the level of knowledge they have.

If you look carefully, most power users / system administrators doesn't use Apple products, because they are well informed and confident with their technical skills. They are willing to do more to have complete control of their products, not the other way around.

Most of time, ease of use mean to cut advanced functionnalities (perfect example: MS Paint VS Adobe Photoshop) to avoid confusing the user who want to do a simple task.

As an example, look at the iPod VS a generic flash based audio player. iTunes manage the audio library and transfer the file in a way to avoid complicated steps / potential errors from the average users. With a flash based audio player, you can do it by doing copy and paste operations (but don't ask that to a computer newbie, he'll be confused at first, because there is no clear guideline for him to follow).

In conclusion, Apple is dominating the multimedia market for 2 major reasons: marketing, and user-friendly device. As a tech-aware user, that is why I will never purchase a product from Apple: because I know how their products works and I don't want to have a software control the way I use a product that I paid for.

Actually a lot of tech-savvy "influencers" are switching to Mac because it gives them both the lickable veneer and the command line for when they want to dig around the nuts and bolts.

Blame the contract AT&T signed to get the iphone contract. Doesnt anyone remember all the providers complaining about the contract costing too much? After reading the article, I'd guess AT&T knew something like this would both be possible and actually done, figuring out the cost is outweighed by having locked in customers.

I don't understand why people complain about companies protecting their investments and calling them greedy for doing so. They are businesses, their number one objective is to be as profitable as possible. Those who have other agendas with more humanitarian notions are called charities. Apple nor AT&T are charities. Sure, everyone loves the iPhone, everyone would love to use it on their existing carrier without penalty or consequence, but that's not the way it works. Suck it up and move on.

Shane Pitman said,
I don't understand why people complain about companies protecting their investments and calling them greedy for doing so. They are businesses, their number one objective is to be as profitable as possible. Those who have other agendas with more humanitarian notions are called charities. Apple nor AT&T are charities. Sure, everyone loves the iPhone, everyone would love to use it on their existing carrier without penalty or consequence, but that's not the way it works. Suck it up and move on.

You are right about the first part, however I neither love my iphone nor do I ever plan on using it. That would make me an alien since according to your statement everyones loves it? I am pretty happy with my mix of Treo, Blackjack and Blackberry.

Thanks

I'm with you, Shane.

At the risk of getting flamed for injecting politics into this discussion, there's a saying I am quite fond of:

The liberal definition of rich: anyone that earns more than I do.

As applied to this discussion:

The liberal definition of greed: the act of charging more than I can afford, for a product I wish to own.

Bah next week someone will find a new hack to get around this little problem... Actually id be surprised if it took that long.

This is actually a good thing for iPod Touch owners. There are a good deal more people who will be re-hacking the updated iPhone. Since the iPhone and iPod Touch now have the same (or even more similar) software and firmware, any hack to unlock and allow application uploads to the iPhone should also work on the iPod Touch. Here's to hoping...

Sp3ctranova said,
iPwnd

haha, awesome!

This is quite disappointing. It is upsetting that even now after 10 years the cell phone industry STILL forces its customers into buying equipment SOULY through them. The cost of these devices would cost 1/2 as much if Cell Phone companies did not have exclusivity over these kinds of products. I buy it, I own it, not my cell company if I choose to leave my cell company and go somewhere else, my phone is MINE and I can do so. I have been unlocking phones for years, even though I have had Cingluar /at for quite some time, just the fact that I CAN go anywhere I want with my phone is comforting.

I feel that the concept of locking and branding a cell phone is just as archaic as windows 3.11, it s a poor business strategy and a disappointment to someone who has been in the industry for years. If I buy a phone I want to be able to use ALL of its features, not just the ones that my provider thinks I should have.

Needless to say, I have a windows mobile device, I have unlocked, and I will never use an apple product again after my iPOD experience. Yet another crappy proprietary product from apple that I am happy I didn’t buy

~Og

Ok so now scores are equal Apple 1 "Fixers" 1. Round 2 follows... as usual all of us know the result of cat and mouse game. The only difference it will be a while for the "fixers" to be one up.

Anyone who thinks that this wasn't all Apple is ridiculous. AT&T doesn't brick any of their other phones, all of which can be used on another GSM network.

All I can say is Apple should have seen this coming. By forcing users to choose only one lousy service provider on an appealing new product, they created plenty of temptation. Lots of users hate AT&T. I'm a Mac user but I won't buy an iPhone until I can choose from a variety of providers and get 3G instead of edge. Also exchangeable batteries and permitting users to add things like custom ringtones legitimately should be there now! I don't want to choose from the few crappy songs available at the iTunes store. I want to be able to fart into a mike and turn it into a ringtone if I so choose. It's a free country isn't it!

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