Ask Jeeves Zooms in on Web Search

When you're the underdog you can always get some attention by developing something pretty cool. The popular search engine Ask Jeeves has announced a new feature. A feature it called "binoculars" which allows users to view sites without the need to click on the site.

Ask Jeeves Inc., a smaller rival to Web search leaders Google Inc. and Yahoo Inc., on Saturday announced new features designed to help Internet users find information on its Ask.com site more quickly. Ask Jeeves, of Emeryville, California, said its new "binoculars" site preview tool, which is now in a testing phase, allows searchers to view sites that come up on the results page without needing to click through to those sites.

The new technology is activated when users move their cursors over the binoculars icon that appears next to search results. That action brings up a snapshot view of the site to help users quickly decide if that site's information is relevant to their search. "The binoculars feature allows users to say good-bye to pogo-sticking; that time-consuming process of repeatedly returning to the results page," Jim Lanzone, Ask Jeeves' senior vice president of search properties, said.

News source: Reuters

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