Asus Windows 8 video ads put spotlight on work

We've already reported on Asus's many products that are being made especially for Windows 8 (or in the case of the Vivo Tab RT, for Windows RT). Today, Asus started its ad campaign for its Windows 8 models, and they all share a common theme of making these products an essential part of a person's work.

The six one minute ads, all posted on the company's YouTube channel, focus on one specific PC device each. For example, in the ad shown above, a wine maker shows how the dual screen of the Asus Taichi helps him sell his product to distributors by clicking on the feature that turns on the screen on top of the lid to show his clients what he has been working on.

Another video ad, this time for the Vivo Tab RT, claims that the device can free up a struggling screenwriter to be more creative thanks to features like its long battery life (with the optional keyboard dock) and more (yes, it's a little unlikely).

If you want a video that has some more substance, Asus has also posted up a long eight minute clip that has interviews with team members that helped to create the PCs such as the Taichi. The video says that Asus went through a large number of prototypes and mockups in order to come up with the final design of the dual screen Taichi.

The video also shows off the Transformer Book notebook-tablet hybrid, the VivoBook series of Ulltrabooks with touch screens and the VivoTab Smart tablet that is shown with an optional cover that can connect magnetically to the tablet, much like the Surface's Touch Cover. While Asus' model isn't a keyboard, it can serve as a kickstand for the VivoTab Smart.

All of these products should go on sale on Friday, the same day as the Windows 8 launch.

Source: Asus on YouTube

Report a problem with article
Previous Story

US Immigration and Customs drops BlackBerry for iPhone

Next Story

Samsung Galaxy Note II coming to AT&T on November 9th

17 Comments

Commenting is disabled on this article.

MDboyz said,
Still undecided to choose between Asus Taichi or the Lenovo IdeaPad Yoga. I would get at least the i5 core.

FYI, the Taichi comes in 128GB or 256GB configuration whereas the Yoga only comes in 256GB. I tried the Yoga at Best Buy today and it's just too big at 13 inches as a tablet. This is a device which is an ultrabook first, tablet second. Taichi, on the other hand, is 11.6 inches.

My decision is leaning toward to the Yoga, because I spend more time working as laptop. I think 11.6 inches will be too small for me to work on my works. I will head to Best Buy and check it out. Thanks.

Bern@rd said,

FYI, the Taichi comes in 128GB or 256GB configuration whereas the Yoga only comes in 256GB. I tried the Yoga at Best Buy today and it's just too big at 13 inches as a tablet. This is a device which is an ultrabook first, tablet second. Taichi, on the other hand, is 11.6 inches.

Bern@rd said,

FYI, the Taichi comes in 128GB or 256GB configuration whereas the Yoga only comes in 256GB. I tried the Yoga at Best Buy today and it's just too big at 13 inches as a tablet. This is a device which is an ultrabook first, tablet second. Taichi, on the other hand, is 11.6 inches.


it's good that there is a choice of sizes, previously TabletPC's were mostly 12" (not small enough and not big enough) and I need a bigger one (about 14"). I care about productivity capabilities more than consumption, that's the reason I will not buy Surface Pro. On other hand I'm curious about that huge Asus all-in-one/tablet (not covered in these ads) with detachable screen. If it goes with wacom pen input, then it's definitely for me.

I thought those ads were quite nicely made. I'm not in the market for a tablet or convertible quite yet.. but Windows RT intrigues me but I don't see what it offers over an Android tablet (once Office for Android comes out)

I wouldn't survive using an RT tablet until Firefox works standalone on it.

The VivoTab RT video shows him using a wireless 360 controller without a visible dongle. Does this mean it somehow incorporates a compatible receiver (360 controllers don't use Bluetooth), or is this an oversight on Asus's part?

Arkose said,
The VivoTab RT video shows him using a wireless 360 controller without a visible dongle. Does this mean it somehow incorporates a compatible receiver (360 controllers don't use Bluetooth), or is this an oversight on Asus's part?

I was wondering this myself. The Live Guide button is visible if only for a split second. . .maybe something to do with SmartGlass?

It has nothing to do with Smartglass you can do this on any PC today with any Xbox 360 standard remote from us. Connect this to the USB port - http://aka.ms/kejplz It is a Wireless Receiver that allows you to connect the Xbox controller to any PC (or laptop) via USB.

Ed Ferron said,
It has nothing to do with Smartglass you can do this on any PC today with any Xbox 360 standard remote from us.
Thanks for your reply. My query was regarding the absence of said receiver in Asus's video, which is apparently a mistake. The need for a dongle is no a big deal; it's still a great selling point.

Arkose said,
The VivoTab RT video shows him using a wireless 360 controller without a visible dongle. Does this mean it somehow incorporates a compatible receiver (360 controllers don't use Bluetooth), or is this an oversight on Asus's part?

Now all the media is going to run a story about this for weeks just like they did with Nokia... oh. wait.