AT&T announces new unlimited calling plans, challenges Verizon

Not even a week after Verizon announced their new pricing structure and rate plans, AT&T goes ahead and pulls the "me too" card. Verizon's newest plan, which takes effect today, is offering users unlimited calling, texting, and data for $119.99 a month. AT&T, who, these days, is in direct competition with big red, would not allow their $129.99 a month plan to be undercut. Effective immediately, AT&T is offering unlimited calling, texting, and data for $99.99 a month (iPhone will cost an extra $20).

In addition, AT&T will offer unlimited talk for $69.99, with talk and text for $89.99. This makes AT&T's pricing identical to Verizon. With regards to family plans, AT&T is offering $119.99 for unlimited talk, and $139.99 for the talk and text option, making their messaging package slightly cheaper than Verizon's.

The competition between the US's two largest carriers seems to be blow for blow these days. It will be interesting to see if Verizon reacts to AT&T's new rate plans, though it doesn't seem very likely. Just a few days ago, Verizon was poised to make AT&T seem like the most expensive carrier out there. Today, however, the playing field has changed, yet again. Even with Verizon and AT&T lowering their rates, they are still, by no means, the most affordable carriers in the market. Sprint and T-Mobile are still undercutting their rates in, pretty much, all categories. Are Verizon and AT&T so engrossed in their own little competition that they've forgotten how expensive, even their new plans, still are? Or, are they really the best of what the US has to offer? Do you really get what you pay for?

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Shadrack said,

No it isn't. I pay ~$99/month (with tax a little more) and I get 1500 text msgs, 450 minutes, and unlimited data. I'm going to call AT&T to see if I can be put on this plan (although I never use more than my 450 minutes its still nice to not have to worry about usage ever).

It really is too expensive still. 100 dollars should be the ultimate plan. 50 bucks should be the minimum voice plus unlimited data and texting.

SH3K0 said,
The cost of price plan in Americas are just outrageous compared to the UK,I mean WTF!

Just out of curiosity, what are the details of plans in the UK?

Fulcrum said,

Just out of curiosity, what are the details of plans in the UK?

I pay £35 ($50 dollars ish) for 700 anytime mins, unlimited texts, 500mb internet and a sony ericsson satio.
the other half pays £20 ($30?) for 600 mins and unlimited texts sim only. good value.

SH3K0 said,
The cost of price plan in Americas are just outrageous compared to the UK,I mean WTF!

You think American plans are outrageous? Then you'll crap yourself once you find out how bad it is in Canada! Three carriers dominate the market, none of which offer unlimited calling nor unlimited data and all of which force you to get a three year contract. For a remotely equivalent plan in Canada, you're looking at least $150, $200, or even more per month. Wind Mobile, which started recently, is more reasonable at $80/month + taxes (unlimited talk, text, and data); but the problem with them is that they're only currently available in Toronto and Calgary, and there is still a significant problem regarding foreign ownership rules.

Yea, I agree that it forces the users who don't use that much into more expensive plans. Especially Verizon's new $10 data plan for their 3G phones. That's something that I would never even use, but would be forced into getting for certain phones.

I'm spending between $125-$130 a month with AT&T for my iPhone right now. ($60 for 900 min, $30 data, $15 1500 texts, $20 in an assortment of fees and taxes). With the unlimited plan I'd be saving at leave $5 a month. Not a huge savings, but a savings non-the-less. I think I'll be upgrading my plan.

Scratch that. Didn't realize texting wasn't included in the new plans. And why will the iPhone cost an extra $20? Isn't that prejudice to iPhone users?

thunderclap82 said,
Scratch that. Didn't realize texting wasn't included in the new plans. And why will the iPhone cost an extra $20? Isn't that prejudice to iPhone users?

yeah. The extra 20 for iPhone users is just cruel!

Makes me happy to have my Boost Mobile unlimited everything for $50/month. I hardly ever use the data portion, lots of voice/talk. They just got a Blackberry unlimited plan for $60/month, although the Blackberry phone from them is pretty $$$.

I switched to straighttalk.com . $30 a month = 1000 minutes, 1000 texts and 30 MB, or unlimited for $45. Only problem is you have to use there phone, and they don't have a real smart phone. I got a samsung R810c for $328; that was a ripoff. It's touchscreen but doesn't have wireless and can't add apps. But if you want a regular phone they have some decent ones, and you can't beat the plans. They use the Verizon network.

hardgiant said,
I feel sad for anyone willing to pay those prices.

Maybe you should feel happy for them, instead. If they can afford it then they are probably well-off. Don't you think?

I still say it is wrong that AT&T forces you to take on a data plan for $30.00 a month when you buy any of these smart phones. They should give the customer the option to take on a data plan or have their data blocked on their plan so that customers don't run high bills. It's just a way fro AT&T to steal even more money from their customers.

JSYOUNG571 said,
I still say it is wrong that AT&T forces you to take on a data plan for $30.00 a month when you buy any of these smart phones. They should give the customer the option to take on a data plan or have their data blocked on their plan so that customers don't run high bills. It's just a way fro AT&T to steal even more money from their customers.

I think that they only force you to take on the data plan if you have a subsidized phone and are under your contract period.

Those prices are still way too high. I'm with Sprint and I pay roughly 95$ a month after taxes for 2 lines unlimited data for both phones, 800 anytime minutes, and 1000 text messages for each phone. That is with the credit union 10% discount of course.

I wish they had a cheaper plan. I have a family plan with the lowest minutes but hardly call anyone. I would rather the texting plan be cheaper than upgrading to a higher unlimited calling and texting.

Canadians get ripped off as well.

My brother said there is only like 3-4 major telecoms providers and the packages are really pricey.
Theirs me thinking my BB service with unlimited data, 1200 min and 500 txt for £45 pcm it exspensive!!

AT&T claims it is an unlimited talk and text plan but I bet if people start treating it as unlimited then they will say people are taking advantage of it just like they are saying with the Iphone data users.

So, if I understand this correctly, my wife and I have Iphones....if we wanted unlimited talk, text, and data we would have to pay just shy of $200 a month??? Tell me this isn't true...

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