AT&T to Replace Cingular Brand on Monday

The Cingular brand name will be gone in a few days and will be replaced with the AT&T brand. Yeah, I hear the Apple fanboys' worried whimpers. What about the Apple iPhone? Jobs announced it uses Cingular as a carrier! If you want the simple explanation, AT&T Wireless is the brand replacement. If you want the complicated explanation, read on.

Initially, Cingular Wireless LLC bought AT&T Wireless, then an independent company, and killed off the AT&T Wireless brand. The owners of Cingular, SBC, then decided to buy AT&T and adopted the brand for its landline services. After AT&T bought Bellsouth Corporation, the other owner of Cingular, the AT&T Wireless brand was restored.

AT&T Inc. has announced a new advertising campaign that aims to make sure the public understands that the Cingular brand is being replaced. The Cingular brand will end Monday with the beginning of the advertising campaign. A transitional graphic that includes elements of both the AT&T and Cingular logos will be the first step. AT&T did not say how long before the graphic is replaced with an AT&T one. Over 2007, 2,000 Cingular stores and kiosks will get new AT&T signs.

Why bother? Well, first off, AT&T is a business. I'm sure you can figure it out from there: AT&T realized it can massively cut costs with such a move. AT&T is now again the parent company of several telecommunications brands and wants to make sure its name is well known, especially after the ping pong brand name game with Cingular.

News source: Computerworld

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... didnt at&t wireless have the better prices before?
like 39.99 a month for 600 minutes,..... then came cingular with the 39.99 a month for 450 minutes. or am i not knowing what im talking about.
how were they more expensive?

i wonder what changes will be made to GoPhone? I have one. I think Cingular's pay-as-you-go service is crap. It's $1 a day (a little shaky) 5 cent texts (good, but other plans have 1 cent, 10 cents a min. They even charge to hear your freaking voice mail. So basically, I can call somebody from cingular, therefore activating another person's plan and using the airwaves, for free. But it costs me money to call my voicemail, which is a Cingular service?

And i was recieving a lot of prank calls (which have thank god stopped now) and i wanted to change my number but it was $36!!!!!!!!!!!!!

But i could buy the same phone for 20 and a 15 card for that much!!!!!!!!

Dylan Austin said,
i wonder what changes will be made to GoPhone? I have one. I think Cingular's pay-as-you-go service is crap. It's $1 a day (a little shaky) 5 cent texts (good, but other plans have 1 cent, 10 cents a min. They even charge to hear your freaking voice mail. So basically, I can call somebody from cingular, therefore activating another person's plan and using the airwaves, for free. But it costs me money to call my voicemail, which is a Cingular service?

And i was recieving a lot of prank calls (which have thank god stopped now) and i wanted to change my number but it was $36!!!!!!!!!!!!!

But i could buy the same phone for 20 and a 15 card for that much!!!!!!!!

You aren't in a contract... thats why everything is expensive. All companies do this.

People AT&T has partly owned about 60% of Cingular for some time now, But now that they bought Bellsouth they are the full owners of it, and thats Why they are changing the name to AT&T, they couldn't do it before because Bellsouth was part owner of it! So nothing is changing Cingular has always been Controlled by SBC (AT&T now) and Bellsouth.

what I thought they were going to keep the cingular name because it was a more well known and popular name. oh well I think this is stupid.

no matter how well known you think Cingular is, AT&T is 10 times bigger. You can go to any country, english speaking or not and say AT&T and they'll know what you're talking about.

I was a AT&T Wireless subscriber then i'm now a Cingular subscriber, monday i'll still be Cingular with AT&T name on my phone (note i didn't put AT&T Wireless as it's not the same company as before nor will it be called AT&T Wireless). Stan Sigman will stil be CEO, the company will still be ran by the same people, they'll just say AT&T now instead of Cingular.

Ugh now I'm going to have AT&T Wireless? I like the Cingular name. Watch in a few years Cingular will buy them back out and then change the name back.

I guess that explains why latly when I saw the new AT&T comercials they was talking about Cingular Wireless as their wireless carrier.

OK, now you want to hear a really funny story? Several years ago, I was wanting to get away from pre-paid cellular and get on a regular plan. Cingular wouldn't accept my credit without a large security deposit (about $250 if I remember right), so I went with AT&T Wireless, which didn't charge me any deposit at all. Fast forward a year or two, and Cingular buys out all of AT&T Wireless' accounts, including mine, and changes us all over to Cingular. Now a couple years later again, and I'm about to be BACK on AT&T where I started!

Let's be very Clear on this. AT&T Wireless is not being rebranded to cingular. Cingular will be branded as AT&T.

Also the Communication Front has changed since the 80's when AT&T broke up.

One cable and the Internet have changed the front that in embattled. AT&T even with the merger is still smaller in total subs then Comcast in this new battle front.

What disappointed me in the merger agreement was that the FCC didn't require AT&T to run Cingular as a seperate entity. Even if they rebrand it. Verizon and Verizon Wireless are seperate companies for example.

SBC (which is now ATT) never figured out how to run the company. although They did buy a failing ATT company and name in two swoops. And have combined most of the Bells into one of the largest Telecommunication companies. It Still has poor land line service with sub par DSL service (in comparison to cable companies in most of the areas it is in) Verizon at least recognizes that it needs to bring FTTP to compete with the new Communication market.

ATT nee SBC continuously falls behind in this front and if they do not make changes in that front will find it will lose market share in the coming years.

Cingular as a side note was better ran and brought in most of the revenues that allowed sbc to aquire att wireless and att for that matter. The main service issue was the bone head decision to try to run 2 networks (tdma and GSM) in the same areas and expect it to provide optimal service.

El (side note, I worked as Tech Support (phone) for Cingular in the main central regions for a bit)

I think you underestimate ATT. Comcast does not even rate in the same market as a new AT&T. The company is a little under two years old. The revenue for NET operations in the fiscal 2005 year (i.e. basic revenue) was about $44 billion with a net profit of roughly $5 billion (officially listed as $4,768,000,000). The company employees about 319,000 individuals. Comcast, however, has been around since 1963 with roughly 87,000 individuals (I think it might be closer to 83 but...), and total revenue is $22 billion with a net income of just under a billion.

Which one do you think is more likely to be taken over in a hostile bid? To you honestly think the FCC would stand in the way? If AT&T feels threaten because of low market share, they will simply buy out another company. When the regional markets are controlled you will likely see the rebirth of Wisconsin Bell, Illinois Bell (elect, which is happening now).

They are a couple of companies like Verizon who might be able to stand up to ATT, but the merger with Cingular will bring in another $35 billion. In this case the debt would be good because it would be market expansion. Hell, they are back to trading under the T on the NYSE. Looks like a pretty credible threat to me.

Too bad, I think think Cingular is a well known name and to just throw it out is going to hurt a lot that was built up with the brand. Too often when I hear A T&T I think of monopoly and a company I want no part of.

It's so weird/kinda scary how AT&T was huge, got broken up and is now merging alot of the ones that split from it right back into em.

We've gone back in time to 1984. Hopefully the FCC won't allow any more mega-telecom mergers. This is pretty borderline stuff as it is.

Anyway, I recently switched to Comcast for it's Triple Play anyway (Cable, Phone, Internet). AT&Ts DSL was no longer cutting it. I love Comcast's Speedboost since people in my area rarely use the Internet and I average 10Mbps down on what's supposed to be a 6Mbps connection. Too bad upload is still crappy (384Kbps).

YOU HEAR ME? INCREASE TEH UPLOAD!

MCI never left.... www.mci.com. Keep an eye on them, Verizon and Sprint / Nextel, not to mention T-Mobile and Metro-PCS (the latter two are starting to build out more sites).
Also, keep an eye on AT&T's 4G developments- pretty amazing stuff coming up soon.

The reason we didn't like Cingular is that they absorbed AT&T (the worst telco over the past decade). The reason AT&T DIED was because of their terrible prices, plans, and customer service. Cingular was doing well (hence staying in businedd) so they bought garbage dump AT&T for the customers. Then Cingular started doing worse and worse. So, it is fitting that they changed names to AT&T.

So for people who hate Cingular it is because of AT&T. And a name change isn't going to fix the facts.

I wish the new AT&T the best of luck in learning from superior carriers like T-Mobile. But if their previous ruining of Cingular is any indication, we'll be watching AT&T's stock slide back to the bottom of the garbage bin just like it did last time.

If universal name recognition isn't followed up with quality and value, the only thing you'll be left with is a universally recognized BAD name.