ATI to Cease Marketing of Graphics Cards

Thanks xStainDx

After two years of being "a card company" and "a chip company" at the same time, ATI Technologies reportedly decided to totally withdraw itself from graphics cards business and concentrate fully on selling its VPUs to Add-In-Board partners.

A web-site said today that an unidentified source from ATI Technologies told them that the company will change its strategy; as a consequence, the company will cease to market its graphics cards and will fully dedicate itself to VPU development and selling. It means that we will not see any "Built by ATI" graphics cards on the market, but there will be more solutions by companies like Sapphire, TYAN, Gigabyte, Club3D, Power Color, Hercules and so on.

In order to ensure the highest possible quality after the launch of higher-end products, ATI Technologies will outsource the manufacturing of such solutions to its current partner (PC Partner, the owner of Sapphire) and control the quality itself. Such products will still be marketed under different brand-names. The only consumer solutions to be sold under ATI's own brand-name are ALL-IN-WONDER multimedia graphics cards.

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News source: xBit Labs

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