AT&T CEO: "Windows Phone 7 not selling as well as hoped"

According to the CEO of AT&T, Ralph De La Vega, Microsoft's Windows Phone 7 devices are not selling as well as the company had hoped or anticipated. During an interview with Ina Fried of All Things Digital, he had said that his company was fond of Microsoft's latest mobile operating system, saying "We actually like that software very, very much. It hasn't sold as well as Microsoft or us would want it to".

These words came only days after comScore published its latest market share results for American smartphone sales, with Microsoft's share having dropped 25% since the introduction of Windows Phone 7 in November 2010. Despite the sales, De La Vega went on to say that for Microsoft's first smartphone attempt, it is a good effort. He believes that the next update for WP7, codenamed 'Mango',  will go further still to improve the platform. Microsoft's CEO, Steve Ballmer, has previously claimed that Mango contains over 500 new features, in an update planned for the end of 2011. To quote De La Vega, he said:

"I think they are going to make it a lot better, giving customers more application choices, having a bigger app store with more functionality on the phone, I think that is all that it needs."

On top of this, he praised Microsoft's new Windows 8 operating system, saying that it is a 'huge win' to retain the same look and feel across personal computers, tablet PCs, and smartphones. It is predicted that Microsoft wll release the Mango update to retail Windows Phone developer devices in roughly a month.

Mango's new features have all been finalized, making it virtually code-complete, and the company is expected to RTM (Release-to-Manufacture) the update shortly, in order to deliver it to key OEMs and worldwide carriers so they can complete the final testing phase for the new update, with Microsoft having unveiled a number of features within Mango during May. Mango includes major new features, including improved Bing search results, and the ability to multi-task.

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I dont care if it out sells the Iphone also.. I have a Windows phone, and I like it.. end of really lol.. I would though think it a shame if they don't do well due to the people meant to be selling them saying there no good get an Iphone... I came from a 3GS and loved it.. But wanted a change... I was not going to get a Iphone 4 that was for sure lol... So went Windows... and im very happy with it

Seriously, anybody really shocked by this? This had failure written on it since the beginning. I hate to be the guy that said I told you so, ,but I have been saying this before it was released. I'll say it again, this phone coming to Verizon is not going to make it sell any better.

People want a phone that:

- doesn't have a Microsoft name (the Microsoft name has a bad stigma IMO)
- has 4G service (that is the main reason why the Thunderbolt was outselling the VZW iPhone for two months)
- has Dual core and 3D (IMO, very gimmicky but consumers fall for stuff like this)

I have no idea how one can draw a conclusion with so little evidence and data. WP7 hasn't been out for a year yet and it's already call it a failure? Anyway, I bought into this and I very much like it. I don't really care if it overtakes the market that is filled with iWantThatToos.

DerAusgewanderte said,
I have no idea how one can draw a conclusion with so little evidence and data. WP7 hasn't been out for a year yet and it's already call it a failure? Anyway, I bought into this and I very much like it. I don't really care if it overtakes the market that is filled with iWantThatToos.

+1

A lot of people who want a smart phone already have (and are possibly locked in) an iPhone or an Android phone. Also, anyone who has spent a significant money on apps for their phone probably aren't going to want to switch to a new platform either. WP7 also also lacking in several areas when it came out.

Far too late Microsoft.

virtorio said,
A lot of people who want a smart phone already have (and are possibly locked in) an iPhone or an Android phone. Also, anyone who has spent a significant money on apps for their phone probably aren't going to want to switch to a new platform either. WP7 also also lacking in several areas when it came out.

Far too late Microsoft.


It is late, but would be worse if they produced another OS with a similar interface to iphone and android. the main fact is that
its unique and a very different approach to the interface, but customers are not seeing that because of poor adverts and poor selling strategies on At&ts part

wv@gt said,

It is late, but would be worse if they produced another OS with a similar interface to iphone and android. the main fact is that
its unique and a very different approach to the interface, but customers are not seeing that because of poor adverts and poor selling strategies on At&ts part

WP7 has a very different approach to the interface indeed; I personally like it although the lack of very important, at least for me, features made me revert to use a HD2.
Hopefully W8 will be a real game changer.

vanillaketch said,
4 letters that would have helped.... CDMA

Sure, you would think that after Microsoft is giving away a free console game and xbox points people will flock to Verizon buying the new CDMA Trophy ? No, they don't.

vanillaketch said,
4 letters that would have helped.... CDMA

Hardly: CDMA is used in the US, id I remember correctly Japan, and few other Countries.

At the end is just a personal choice but I would never use a phone locked to a provider. Hopefully time will educate users.

WP7 came in late to the game, unfortunately. And when it came in, it offered an OS that was behind the times. You can't expect people who have already invested in a mobile device to simply toss it aside and invest in another, especially when there's no competition.

Mango looks promising, but again, it's too late for some people. They've already invested a lot in their mobile platform. Why should they switch?

I do believe a lot of the reason is the AT&T employees themselves. My wife wanted a new phone to replace her broken 3Gs. She loved the look of the Samsung Focus in the store. When we went to the counter to tell this to the sales rep, the first words out of his mouth were "You'll be back in 2 weeks to exchange it for another iPhone.". So if AT&T is unhappy with the sales numbers of the Windows Phone 7, they should look internally at their own employees as being part, if not all, of the cause.

Ethere said,
I do believe a lot of the reason is the AT&T employees themselves. My wife wanted a new phone to replace her broken 3Gs. She loved the look of the Samsung Focus in the store. When we went to the counter to tell this to the sales rep, the first words out of his mouth were "You'll be back in 2 weeks to exchange it for another iPhone.". So if AT&T is unhappy with the sales numbers of the Windows Phone 7, they should look internally at their own employees as being part, if not all, of the cause.

Maybe he spoke from experience where high rate of people returning WP7s for iPhones and just wanted to save you the agony ?

day2die said,
Who thinks that "Flawed" need to be banned? We know he's obviously the most annoying troll.

You just got trolled by him, why waste your time feeding the troll? I can bet he faps to Richard Stallman pic. Ignore him.

simrat said,

You just got trolled by him, why waste your time feeding the troll? I can bet he faps to Richard Stallman pic. Ignore him.


Well, if well all report all of his posts, moderators might banned him, even if temporary.

day2die said,
Who thinks that "Flawed" need to be banned? We know he's obviously the most annoying troll.

I do not; I disagree with both catastrophic and hyperbolic statements about WP7 but this does not mean that just because I disagree with other people opinions the holy inquisition should step in and ban people branding them, on both sides, as trolls.

Yer was really good, I was only thinking i could get a cheap crappy phone for that price.. but lady on the phone said did i want something better for the cash.. then said about that... and i was like yes please.. so got it and love it

Seem to be pushing them hard here in the UK.. Just got one on T-Mobile... £15 a month and its way better IMO to the Iphone 3gs I had

windows95isg8 said,
Seem to be pushing them hard here in the UK.. Just got one on T-Mobile... £15 a month and its way better IMO to the Iphone 3gs I had

I know I saw that too, couldn't really believe how good a deal that is.

windows95isg8 said,
Seem to be pushing them hard here in the UK.. Just got one on T-Mobile... £15 a month and its way better IMO to the Iphone 3gs I had

I give you two months till you change to an iPhone/Android. You can't even set a custom ringtone the last time I checked. That in addition to no sideloading, and a marketplace full of fart apps.

Flawed said,

I give you two months till you change to an iPhone/Android. You can't even set a custom ringtone the last time I checked. That in addition to no sideloading, and a marketplace full of fart apps.

I've had one for 10 months and I love it. It's sooooo much smoother than Andriod, even on its single core processor. I've seen dual-core Androids that crawl while my WP7 flies. Android = bloatware. I don't get near the amount of app crashes and self-reboots that I got on my iPhone. I get to use my Zune pass, so I don't have to pay for every song one by one. And the marketplace is not at all as you describe. It's not all quality apps, but have you seen the Android and iOS markets? It's not all roses on any platform.

I could go on, but I have a feeling you don't pay any attention to reason anyway...

Flawed said,

I give you two months till you change to an iPhone/Android. You can't even set a custom ringtone the last time I checked. That in addition to no sideloading, and a marketplace full of fart apps.

First off, custom ringtones are coming in Mango. They had to prioritize features and such a silly feature makes sense to prioritize lower down the list.

Second, iOS is the one with all of the fart apps. Clearly you've not looked at WP7's Marketplace, as the vast majority are quality apps....

And third, perhaps you'd prefer to do your own homework in the future, rather than come off looking like an uninformed troll... Just a thought, though you're prior post history indicates that is for some bizarre reason your intent?

I think the problem is Microsofts ad campaign so far.... I see the coolest comercials for the Android phones... They make them look like they came from another planet, and that they are super powerful...
Now on a wp7 commercial...well... We have a commercial that says its a phone that you use quickly so you can get back to your normal life - i think thats not what persuades the average person to buy the phone... Just sayin. If they get better ad campaign its going to improve (i beleive i saw something about them starting a new one)

Blame Microsoft for pimping Windows Phone as "a phone, not a PC" people expect smart phones to be ultra portable laptops, not just a simplified PDA. Also when WP7 was first announce Microsoft reinforced the "it's a phone, not a pc" message by telling people WP7 devices are so simple you'll "get on with your life" rather than spend time using the device. Not exactly the message the public wants to hear when purchasing a $300 high-tech device.

WJrandon said,
Blame Microsoft for pimping Windows Phone as "a phone, not a PC" people expect smart phones to be ultra portable laptops, not just a simplified PDA. Also when WP7 was first announce Microsoft reinforced the "it's a phone, not a pc" message by telling people WP7 devices are so simple you'll "get on with your life" rather than spend time using the device. Not exactly the message the public wants to hear when purchasing a $300 high-tech device.
100% with you on this. If I buy a toy that expensive, I want to play with it and have all eye-candy on it. Is Microsoft not getting this or are they trying to force people with their remote control?

WJrandon said,
Blame Microsoft for pimping Windows Phone as "a phone, not a PC" people expect smart phones to be ultra portable laptops, not just a simplified PDA. Also when WP7 was first announce Microsoft reinforced the "it's a phone, not a pc" message by telling people WP7 devices are so simple you'll "get on with your life" rather than spend time using the device. Not exactly the message the public wants to hear when purchasing a $300 high-tech device.

If people wanted phones to be ultra portable laptops then Windows Mobile would have been a smash hit. Clearly you don't know what you're talking about.

digger1985 said,

If people wanted phones to be ultra portable laptops then Windows Mobile would have been a smash hit. Clearly you don't know what you're talking about.

Microsoft failed to market Windows Mobile directly to consumers. They focused on business users. Windows Mobile launched in 2000. Smart phones became mainstream mostly due to the success of the iPhone. Largely because Apple marketed those devices to the end consumer. Sir, believe I know a heck of a lot more than you.

digger1985 said,

If people wanted phones to be ultra portable laptops then Windows Mobile would have been a smash hit. Clearly you don't know what you're talking about.

Maybe you did not use a Smartphone at the time when MS dominated the market; lack of development and the introduction of the iPhone pushed Windows Mobile to fall...... exactly as MS did to Palm.
History repeats itself......

I feel WP7 is really overpriced, until I find a reasonably priced WP7 phone, I have no desire to replace my WM6.1 phone for a WP7, I'm not signing a 3 year contract on Telus. - I might buy the HTC Maple on WIND because it is capable of upgrading to WM6.5 though.

Dale said,
I feel WP7 is really overpriced, until I find a reasonably priced WP7 phone, I have no desire to replace my WM6.1 phone for a WP7, I'm not signing a 3 year contract on Telus. - I might buy the HTC Maple on WIND because it is capable of upgrading to WM6.5 though.
Your phone will get updates for quite a while.

When Zune comes out, I just don't get why Neowinian try to show so much hype when there's no fart in it. Now this happens again with the Windows Phone. The user interface looks so dam ugly and they trying to say it's a good piece of junk. WTF is wrong here?

Krome said,
When Zune comes out, I just don't get why Neowinian try to show so much hype when there's no fart in it. Now this happens again with the Windows Phone. The user interface looks so dam ugly and they trying to say it's a good piece of junk. WTF is wrong here?

If you don't like the interface, don't buy it: it's that simple.

Android is an ugly and unorganized mess, but that's just an opinion and I don't post it on every Android article.

Flawed said,
Because Neowin and its editors get kickbacks. The same applies to many sites who sing Microsoft's praises. The truth is often wildly different. As you noted, the Zune was a failure, pure and simple. All these Microsoft paid shills/astroturfers who write eulogies to Microsoft's latest "me too" product are easily exposed though. Just do a search for "Microsoft astroturfers" or similar, or have a read of techrights: http://techrights.org/?stories to get the real information on Microsoft's prevarications.

Does any Neowin's editor want to reply to this troll?

day2die said,
Does any Neowin's editor want to reply to this troll?

Meh they probably don't even bother anymore, half the time his comments get deleted anyway. Between the half-truths to blatant lies, it's just more of the same copy-pasted propaganda and nonsense that hopefully nobody takes seriously. Some of it's actually pretty funny at times.

Max Norris said,

Meh they probably don't even bother anymore, half the time his comments get deleted anyway. Between the half-truths to blatant lies, it's just more of the same copy-pasted propaganda and nonsense that hopefully nobody takes seriously. Some of it's actually pretty funny at times.

Indeed. +1

Flawed said,
Because Neowin and its editors get kickbacks. The same applies to many sites who sing Microsoft's praises. The truth is often wildly different. As you noted, the Zune was a failure, pure and simple. All these Microsoft paid shills/astroturfers who write eulogies to Microsoft's latest "me too" product are easily exposed though. Just do a search for "Microsoft astroturfers" or similar, or have a read of techrights: http://techrights.org/?stories to get the real information on Microsoft's prevarications.

Hi there,

I'm an Editor here and I can assure you, we get no kickbacks from any articles. It is part of our staff rules and I can assure you that we don't accept anything. If we are given "free stuff" we pass it on to the readers. It's best not to just assume things, because you're completely wrong.

I wanted to set the record straight for you guys. You can ask anyone else around the site too, this is the case for all of us. To further back up my claim, please check out our policy page (http://www.neowin.net/policy), which says:


Hardware and software vendors often provide Neowin LLC writers products for review which is deemed necessary to cover these products. At the end of any product review (software or hardware) the product is returned to the vendor, donated to a public organization, or given away to Neowin LLC readers.

But more specifically, this paragraph:


(Writers) are not paid in any fashion by third party vendors; nor are writers allowed to accept payment of any form for personal gain for promotion, advertising, recommendation, or opinions on products.

I hope that helps.

Edited by Owen W, Jun 5 2011, 10:54pm :

day2die said,

Android is an ugly and unorganized mess, but that's just an opinion and I don't post it on every Android article.

Actually Android is quite nice. You have different launchers that you can use, you have home screens that you can utilize for your favorite apps and widgets. iOS however is just an app drawer with no customization.

Don't let your love for Microsoft say stupid things about a product you clearly never used.

Don't blame AT&T for this bag of failure, Windows Phone 7 was stillborn and it's going to take more than Nokia's mediocre hardware and Mango to save it (especially considering how badly the first rounds of updates were managed). It's a two horse race and MS isn't in it.

bob_c_b said,
Don't blame AT&T for this bag of failure, Windows Phone 7 was stillborn and it's going to take more than Nokia's mediocre hardware and Mango to save it (especially considering how badly the first rounds of updates were managed). It's a two horse race and MS isn't in it.

From your comment, I can infer that you know nothing about Windows Phone.

bob_c_b said,
Don't blame AT&T for this bag of failure, Windows Phone 7 was stillborn and it's going to take more than Nokia's mediocre hardware and Mango to save it (especially considering how badly the first rounds of updates were managed). It's a two horse race and MS isn't in it.

noone is really blaming AT&T they are saying, in their experience as you can read, pople who work at AT&T stores dont help... why? simple, some say "i want a windows phone" and they will make up stories in their little world about how it sucks, but they havent even used the phone or tested it since some even think its like windows mobile, i bet most do... some even still call it like that. and if you keep wanting a windows phone and not the phone they say which is probably an android, then wont sell you anything or they make it hard. i have read alooot of comments like this, so its not AT&T... the OS is new, in countries like new zealand its not doing bad at all, in others dont... BUT people who work at those stores dont help either. sometimes they should stick to sell and stop the "my experience" in second place, they can suggest, but not be like "you have to buy this phone because i say it, the phone you want since i dont like it... i dont recommend it, so i wont sell it to you"

Flawed said,
+1
The thing is that Nokia's biggest sales are on the low end hardware spectrum, not the high end, where WM7 can only exist. Nokia's marketshare in the US high end smartphone market is none existent, so I don't see Nokia helping Microsoft at all.

On the contrary, Android is laggy no matter what.

KingCrimson said,
Of course no WP7 is going to sell well until it comes out on a great handset(think Nokia) and with Mango.

This flies in the face of a decade of boring Nokia handsets, but if you say so...

bob_c_b said,

This flies in the face of a decade of boring Nokia handsets, but if you say so...


They were only boring because of Symbian. The hardware is reliable and affordable.

Flawed said,

Nokia makes cheap low end hardware, how is that going to help WM7, which requires high specs (typical Windows bloat). Besides, Nokia has virtually no presence in the north american market.

nokia cant help WM7... because its WP7 learn a simple thing before talking. which it seems you havent even used the phone but still talk?... have you really used one or you pretend to be smart enough and say "windows bloat" bla bla.

Flawed said,

Nokia makes cheap low end hardware, how is that going to help WM7, which requires high specs (typical Windows bloat). Besides, Nokia has virtually no presence in the north american market.

Windows Phone doesn't require high end hardware, but Android does from all the bloatware.

Flawed said,

Nokia makes cheap low end hardware, how is that going to help WM7, which requires high specs (typical Windows bloat). Besides, Nokia has virtually no presence in the north american market.

Nokia makes both low end and higher end hardware... Lower end has just been a market niche they were able to dominate.

I went into a shop to buy a WP7. And the guy said, i could get an iPhone for just a bit more.. I was like, how do WP7's expect to sell to the average user when staff force them to buy an iPhone.

Xerax said,
I went into a shop to buy a WP7. And the guy said, i could get an iPhone for just a bit more.. I was like, how do WP7's expect to sell to the average user when staff force them to buy an iPhone.

Yeah, the training is atrocious... I had a Verizon sales rep tell me that Microsoft doesn't make Windows for phones anymore. While I was holding a WP7 device...

Flawed said,
You don't perhaps think it might be because Windows Mobile 7 is just CE with a new coat of paint (silverlight)?

And Android are icons painted on Linux from the 1990s

Flawed said,
You don't perhaps think it might be because Windows Mobile 7 is just CE with a new coat of paint (silverlight)?

Yeah that must be it. LOL. Have fun spreading your flawed nonsense.

Flawed said,
You don't perhaps think it might be because Windows Mobile 7 is just CE with a new coat of paint (silverlight)?

Yes, because that matters to anyone... LOL

Not very surprising, since salespersons in most AT&T stores confuse Windows Phone 7 with Windows Mobile and recommend Android/Apple as the only option, and Microsoft is also the one to blame for letting Windows Mobile be a bad print in most people's memories. I just hope this turns out like the XBOX, which was a very bad seller in the begining, and Microsoft, STOP SHOWING THE PHONE ON TV SHOWS, DO SOMETHING ELSE!

If the upcoming MANGO update doesn't change this trend, I think will be the end for WP7 as we know it

daniel_rh said,
Not very surprising, since salespersons in most AT&T stores confuse Windows Phone 7 with Windows Mobile and recommend Android/Apple as the only option, and Microsoft is also the one to blame for letting Windows Mobile be a bad print in most people's memories. I just hope this turns out like the XBOX, which was a very bad seller in the begining, and Microsoft, STOP SHOWING THE PHONE ON TV SHOWS, DO SOMETHING ELSE!

If the upcoming MANGO update doesn't change this trend, I think will be the end for WP7 as we know it

Mango won't change the trend as most people just are not aware/don't care much about os versions (people still buying Android with 1.6, 2.0, ... OS versions).
WP8 may bring some life into Windows Phone if Microsoft will dump the "Windows" part of the OS's name as people just don't want "Windows" in their pockets too.
Numbers don't lie and most estimates are that WP7 sold in 7 months what iPhone and Android sell in a single DAY.

alexalex said,

Mango won't change the trend as most people just are not aware/don't care much about os versions (people still buying Android with 1.6, 2.0, ... OS versions).
WP8 may bring some life into Windows Phone if Microsoft will dump the "Windows" part of the OS's name as people just don't want "Windows" in their pockets too.
Numbers don't lie and most estimates are that WP7 sold in 7 months what iPhone and Android sell in a single DAY.


Most of the people who buy Windows Phone at the moment are enthusiasts who recommend it to their friends and family, but many of these enthusiasts are holding off for Mango + new handsets.

day2die said,

Most of the people who buy Windows Phone at the moment are enthusiasts who recommend it to their friends and family, but many of these enthusiasts are holding off for Mango + new handsets.

Exactly. I won't buy a sub-standard WP7 right now. Nokia + Mango = the ticket for me.

Flawed said,
Well they are essentially the same. Microsoft tried to rebrand it by using 'Phone' instead of 'Mobile', but beneath the silverlight overlay, it's just the same old Windows CE, the same OS used on Windows Mobile.

WM7 was dead before it even left Microsoft. And yet this site still gives it far more press (attention) than it deserves. I think we need more Linux / Android / Apple news, and less fringe/obscure stuff like WM7, which is patently destined to fail.

Android is the same Linux from the 1990s.

This site gives too much attention to Linux because barely anyone uses it.

Flawed said,
Well they are essentially the same. Microsoft tried to rebrand it by using 'Phone' instead of 'Mobile', but beneath the silverlight overlay, it's just the same old Windows CE, the same OS used on Windows Mobile.

You are just so clueless... Just because it is built on Windows CE (Different versions mind you), doesn't make it the same thing. If you understood what Windows CE was maybe you'd understand what was done here. This wasn't a simple update, it was a reboot. It is not "Windows Mobile 6 underneath..."

Flawed said,

I don't think there are even enough people buying one to produce any meaningful data.

Don't you ever take a vacation? LMAO Seriously, you're unabated trolling is laughable anymore.

As for Apple salespeople have indication not to give assistance for Mac Defender case I think and strongly suspect carriers salespeople have similar instructions while selling Windows Phones.
I think someone should seriously investigate that and find out if this is a case for bribery from Apple and Google.
Or are you so dumb to think that it doesn't sell well just because "it sucks"?

When I myself show to friends and people a WP7 device side by side with others I actually see people more and more curious and interested in WP7 devices. The truth is that these devices are a real treath to competitors who are trying dihonestly to keep the "third" out from their way.
Think about it.

wp7 would take off if it weren't soo locked down. no custom UI, cannot even set a custom ringtone. they need to start encouraging development on the platform. most of the past windows mobile devs moved to android now.

smooth3006 said,
wp7 would take off if it weren't soo locked down. no custom UI, cannot even set a custom ringtone. they need to start encouraging development on the platform. most of the past windows mobile devs moved to android now.

Yes, because Microsoft hasn't been encouraging development on the platform at all...

And custom ringtones are coming in Mango. If it means I never have to hear that silly argument again I'm throwing a party!

Godlike_Ape said,
Recently the advertising for WP7 has increased in the UK, O2 and Orange seem to be pushing them quite hard.

I've not seen much. It's a great OS that really is ahead of Android and just beside iOS(because of the amount of apps and features). But WP7 you can get it on almost any network and in lots of different price ranges. Mango + Advertising might see WP7 putting a lot more pressure on iOS and android.

Just Check AT&T website and just try to find ANY specific and clear advertising for WP7.
It's not a problem of device or Operative System: the problem is they're boicotting those phones and try to guess why they do that?

You can't sell well what you don't advertise. And Microsoft can't advertise for a carrier. Microsoft advertising is already in websites through banners and tv ads. The problem is due only to manufacturers and carriers hypocricy. Period.

DaveGreen said,
Just Check AT&T website and just try to find ANY specific and clear advertising for WP7.
It's not a problem of device or Operative System: the problem is they're boicotting those phones and try to guess why they do that?

You can't sell well what you don't advertise. And Microsoft can't advertise for a carrier. Microsoft advertising is already in websites through banners and tv ads. The problem is due only to manufacturers and carriers hypocricy. Period.

You don't do advert something nobody want.

WP7 have a really bad timing at least for now.
The same thing happened to Android the first year and a half even after all the bad publicity (mostly from competitor) they now receive they are now the first choice all around the world.

NesTle said,

You don't do advert something nobody want.

WP7 have a really bad timing at least for now.
The same thing happened to Android the first year and a half even after all the bad publicity (mostly from competitor) they now receive they are now the first choice all around the world.

What are you smoking?

It is clear as day that more and more consumers are switching to smartphones.

WP7 is a smartphone.

Consumers may want a Windows Phone. People potentially want it, they just don't know much about it due to the lack of advertising.

Microsoft is not pushing it, thats the problem, here in the Caribbean, I believe I am the only one who knows about Windows Phone 7.

Mr. Dee said,
Microsoft is not pushing it, thats the problem, here in the Caribbean, I believe I am the only one who knows about Windows Phone 7.

Not quite, I live in the Caribbean too. Even if Microsoft did push, major carriers lean towards RIM. In fact the line up of phones at both LIME and Digicel is quite poor with the only sections seeing updates being the Blackberrys. People seem to have a low standard when it comes to smartphones here, and since we always are behind the curve (no pun intended) a Blackberry is considered the 'latest and greatest.'

Imani said,

Not quite, I live in the Caribbean too. Even if Microsoft did push, major carriers lean towards RIM. In fact the line up of phones at both LIME and Digicel is quite poor with the only sections seeing updates being the Blackberrys. People seem to have a low standard when it comes to smartphones here, and since we always are behind the curve (no pun intended) a Blackberry is considered the 'latest and greatest.'

Indeed, Blackberries still run the place and yet I know the people are ready to spend money on data plans and higher-end phones.

Advertising, advertising, advertising
Honestly I still don't understand Microsoft for this, it was the same thing for the Zune
Great products, but poor push on them

I mean have yet to see one new windows phone commercial from att or other carriers in months. How many iphone and Droid commercials have I seen...tons

They also really need to separate the 3 to show the differentiation to customers. The last At&T store I was in had the Windows Phones and Droids mixed together

wv@gt said,
Advertising, advertising, advertising
Honestly I still don't understand Microsoft for this, it was the same thing for the Zune
Great products, but poor push on them

I mean have yet to see one new windows phone commercial from att or other carriers in months. How many iphone and Droid commercials have I seen...tons

They also really need to separate the 3 to show the differentiation to customers. The last At&T store I was in had the Windows Phones and Droids mixed together


That may not even be the worst part. AT&T representatives often steer people away from Windows Phone.

wv@gt said,
Advertising, advertising, advertising
Exactly! Microsoft literally needs to fire their entire marketing team and start fresh. They have the worst marketing of any major company. The only possible exception is Bing's ads.

wv@gt said,
Advertising, advertising, advertising
Honestly I still don't understand Microsoft for this, it was the same thing for the Zune
Great products, but poor push on them

Eh? Here in the UK going to and from college each day I see at least 5 adverts both ways.

wv@gt said,
Advertising, advertising, advertising
Honestly I still don't understand Microsoft for this, it was the same thing for the Zune
Great products, but poor push on them

I mean have yet to see one new windows phone commercial from att or other carriers in months. How many iphone and Droid commercials have I seen...tons

They also really need to separate the 3 to show the differentiation to customers. The last At&T store I was in had the Windows Phones and Droids mixed together

I think the advertising will ramp up a gear when Mango is out, along with Nokia's advertising starting about that time - I wouldnt be supprised if they held of for the big push till then, as thats when the 'feature holes' will be filled (I love my Samsung Omnia 7 - but for the average joe its got to have certain features and apps, most of which cant happen until mango).

This way when they start the big push, they'll have all/most of the features the competition has along with some they dont (windows live, skype, facebook chat, twitter, social networking pics, text dictation, find my phone, make it ring when lost, text to voice, Lync integration, skydrive, shazam style music matching linking to Zune, Zune updates etc etc. - all built into the phone and easy to locate). They'll have a more mature market, they'll build on partial awareness from the little advertising and word of mouth from early adopters.

Android did not start well, it takes a certain feature set and amount of time to reach a tipping point, where enough of the staff at stores actually like the OS enough to feel confident promoting it properly (I know its their job to do it anyway, but they are human, and will do it better when they really belive what they are suppost to be saying).

Mango and Nokia will change things I do belive, I also exect big xBox Live anounements to push win phone 7 features/integration further this coming week - there are lot of things going on at the moment, and the speed at which the numbers can change is amazing in the mobile world.

One last thing, iPhone 4 is selling really really well, thats a lot of 12/18/24 month contracts you have right there, the big advertising push will create a lot of awareness of the win phone 7 brand and its feature set, timed well to stick in peoples heads for upgrade time - I really do feel thing will pick up soon and the snowball effect will kickin to gear!

Edited by duddit2, Jun 5 2011, 5:39pm :

day2die said,

That may not even be the worst part. AT&T representatives often steer people away from Windows Phone.

Yeah, this is a big problem.

It might help if AT&T representatives actually sells Windows Phones to customers instead of criticizing them.

Hell, some of these people don't even know the difference between Windows Phone and Windows Mobile while others are just straight Android fanboys.

day2die said,
It might help if AT&T representatives actually sells Windows Phones to customers instead of criticizing them.

Hell, some of these people don't even know the difference between Windows Phone and Windows Mobile while others are just straight Android fanboys.

That's exactly the problem.

Not to mention, every AT&T jackasses I have talked to always recommended the iCrap and claimed how it left competitors like MS and Google behind...

XIII said,
Not to mention, every AT&T jackasses I have talked to always recommended the iCrap and claimed how it left competitors like MS and Google behind...

Not exactly. My friend said that my Samsung Focus is "awesome" and he went with me to the AT&T Store to purchase one. He said that he wants the Focus, but the representative immediately point him over to the HTC Inspire.

After he insisted that he want a Samsung Focus, the representative flat out refuse to sell him one and he has to buy the Focus from AT&T's website.

day2die said,
It might help if AT&T representatives actually sells Windows Phones to customers instead of criticizing them.

Hell, some of these people don't even know the difference between Windows Phone and Windows Mobile while others are just straight Android fanboys.

Exactly!

day2die said,
It might help if AT&T representatives actually sells Windows Phones to customers instead of criticizing them.

Hell, some of these people don't even know the difference between Windows Phone and Windows Mobile while others are just straight Android fanboys.

Well said.

day2die said,
It might help if AT&T representatives actually sells Windows Phones to customers instead of criticizing them.

Hell, some of these people don't even know the difference between Windows Phone and Windows Mobile while others are just straight Android fanboys.

same problem with me at telus.. they were like offended that I would not agree with him and get android ..

they stop all the sales of windows phone from people that are kind of interested.

All of the AT&T representatives push Android. No wait, they all push iPhone.. yup, that's the reason. Oh no wait a second, they all really do push WP7!

Its almost as if there are lots of AT&T stores full of different employees that all have their very own opinion and direction they steer the customer. Shockers.

day2die said,
After he insisted that he want a Samsung Focus, the representative flat out refuse to sell him one and he has to buy the Focus from AT&T's website.
He should call up and complain that the store was unwilling to sell him the device he wanted. Hopefully get the person fired/reprimanded, and possibly even something for himself (discounted or free phone). That is ridiculous and not a good way to do business.

It also is the norm with Windows Phone support at AT&T stores--ignorance. Thankfully, I'd never heard of someone actually refusing to sell one though.

day2die said,

Not exactly. My friend said that my Samsung Focus is "awesome" and he went with me to the AT&T Store to purchase one. He said that he wants the Focus, but the representative immediately point him over to the HTC Inspire.

After he insisted that he want a Samsung Focus, the representative flat out refuse to sell him one and he has to buy the Focus from AT&T's website.


No, I mean the so-called "sale representative," not the end users. I have met quite a few happy WP7 users actually.

day2die said,
It might help if AT&T representatives actually sells Windows Phones to customers instead of criticizing them.

Hell, some of these people don't even know the difference between Windows Phone and Windows Mobile while others are just straight Android fanboys.


This is exactly the issue along with the marketing of it.

day2die said,
It might help if AT&T representatives actually sells Windows Phones to customers instead of criticizing them.

Hell, some of these people don't even know the difference between Windows Phone and Windows Mobile while others are just straight Android fanboys.

Walk into an AT&T corporate store and you think you've walked into an APPLE store. You can't go five feet without running into some sort of Apple hardware, app, accessory. At&t sold its soul to get the iPhone, and set back and let Android pass them by. The Win7 phone never stood any chance, especially tied in any way shape or form to AT&T. I had 3 different windows mobile phones until last fall and switched to the Android OS. After every windows phone I had, you'd have to spend hours tweaking it to get it to be either stable or reliable. Even though my first android device came with 1.6, it was faster and more responsive than any of my windows devices. MS missed the boat once again. They became the "IBM" of the OS market, sat back and stopped innovating, and listening to their own people and their customers. Now, they are desperate to catch up and are throwing things against the wall hoping something sticks.

Flawed said,
Why would they promote something that customers clearly don't want. This isn't the desktop PC market where OEM's and Microsoft foist Windows on to people.

Isn't it down to the fact that they are the same? They both use the Windows CE OS. They both have a decreasing marketshare. They both have a fugly interface. All in all, they are the same. I can understand why people are shunning them. Besides, they probably get enough BSOD's on their PC's/laptops without getting them on their smartphones too


Why does representatives promote Android why customers obviously don't want them?

Why does both being based on Windows CE matter?

Why do you always troll on every Microsoft article?

Flawed said,
Why would they promote something that customers clearly don't want. This isn't the desktop PC market where OEM's and Microsoft foist Windows on to people.

Isn't it down to the fact that they are the same? They both use the Windows CE OS. They both have a decreasing marketshare. They both have a fugly interface. All in all, they are the same. I can understand why people are shunning them. Besides, they probably get enough BSOD's on their PC's/laptops without getting them on their smartphones too

Why are your comments here when this is a Microsoft article and no one wants to hear your lies?

Zedox said,

That's exactly the problem.

It's a big part of it for sure. Verizon employees have been doing the same thing as well. One told me that Microsoft doesn't make Windows for phones anymore (As I was holding a WP7 device... :-\).

day2die said,

Why does representatives promote Android why customers obviously don't want them?

Why does both being based on Windows CE matter?

Why do you always troll on every Microsoft article?

Why indeed? Neowin's #1 troll hits again... LOL

naap51stang said,
Walk into an AT&T corporate store and you think you've walked into an APPLE store. You can't go five feet without running into some sort of Apple hardware, app, accessory. At&t sold its soul to get the iPhone, and set back and let Android pass them by.
You hit the nail on the head. Apple mandates very strict requirements for its displays, and I imagine location within the store is one of them.

For instance, I stay in touch with the college computer store that I worked at in undergrad, and the iPads on display--that the store had to pay for--must not have anything within 6 feet of them. Not even other Apple products! Those requirements may have been relaxed now that the iPad 2 is out, but I haven't kept up with that aspect. Apple literally sent someone into the store to measure the area before allowing the store to sell the iPad.

I doubt it's quite that bad for AT&T, but I bet it's not far off either. While I think that constraints like that would actually help to push Windows Phones, I doubt that Microsoft has the clout to do it considering the sales numbers, and more importantly, I don't want any company to pull things that are that douchey, beit Apple or someone else.

day2die said,
Why does representatives promote Android why customers obviously don't want them?
Why does both being based on Windows CE matter?
Why do you always troll on every Microsoft article?
For all of those, the answer is because, as an Android fan stuck with either a rooted phone or a phone that will never get upgraded to the current version, he must justify his purchase. Set aside the fact that every post he makes shows some lack of understanding of technology (thus suggesting his Android is not rooted, and he probably is lurking with some version of Android less than or equal to 2.2).

Like most trolls, he knows enough to feel like he's dangerous, but as his name suggests, every post is ironically flawed.

The only real point you can make about WP7 is a subjective one. Either you like the UI, or you think it's ugly. Amusingly, it's the "simple" look and feel of the UI that allows Windows Phones to use weaker hardware, yet still do things faster and smoother than their Android counterparts. And once Mango comes out, it will be interesting to see what fanboys such as himself use to justify their hate for WP7.

pickypg said,
Either you like the UI, or you think it's ugly. Amusingly, it's the "simple" look and feel of the UI that allows Windows Phones to use weaker hardware, yet still do things faster and smoother than their Android counterparts.

well, WP7 is first (on the phones at least) to make a reality idea of content itself being the interface. and that's possibly the best UI idea.

х.iso said,
well, WP7 is first (on the phones at least) to make a reality idea of content itself being the interface. and that's possibly the best UI idea.
I agree. I am a big fan of WP7's UI. I'm literally developing an app for it right now.

pickypg said,
Amusingly, it's the "simple" look and feel of the UI that allows Windows Phones to use weaker hardware, yet still do things faster and smoother than their Android counterparts. And once Mango comes out, it will be interesting to see what fanboys such as himself use to justify their hate for WP7.
Do things faster? I wouldn't be sure about that... Widgets allows me to do things much faster. However for smoother, I have to admit WP7 is very smooth well that is because Android is using software acceleration and iOS and WP7 is hardware. And about mango update, can someone tell me what is so great about it?