AT&T is "pleased" with Lumia 900 sales; won't be more specific

In April, AT&T launched the Nokia Lumia 900, the flagship smartphone for both Nokia and Microsoft's Windows Phone operating system. AT&T seemed pleased with the launch of the smartphone at first, but now it seems it is a different story.

Despite a ton of hype and extra marketing from AT&T, Nokia and Microsoft for the Lumia 900 launch, AT&T failed to disclose how many units of the smartphone it sold in the second quarter of 2012 when it revealed its latest financial results today. AT&T did report that it sold a total of 5.1 million smartphones during the quarter and that it activated 3.7 million of Apple's iPhones during the same period.

Overall, AT&T generated revenues of $31.6 billion for the quarter, up just slightly compared to the same period a year ago. Operating income came in at $6.8 billion, up from $6.2 billion compared to Q2 2011. AT&T also gained 1.3 million new wireless subscribers in the last quarter, giving the company a total of 105.2 million wireless users.

The fact that AT&T failed to disclose how many Lumia 900 devices it sold in its debut quarter, while also bragging about its iPhone sign ups, can't be seen as a good sign for Nokia or AT&T. We emailed AT&T to see if they would reveal exactly how many Lumia 900 smartphones it sold in the second quarter. An AT&T spokesperson replied to our inquiry by saying simply, "We are pleased with Lumia sales but are not offering a specific figure."

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Wonder what the current sales are with Samsung S3 released at the beginning of july
and news about Lumia no upgrade path to 8??

still1 said,
Wonder what the current sales are with Samsung S3 released at the beginning of july
and news about Lumia no upgrade path to 8??

im not sure on sales of the S3. Sales of Lumia devices were flat to up after the news of non upgrade to WP8, which I don't think has hurt sales too much since the announcement

Dirty math:
5.1 million smartphones
3.7 million iPhones
1.4 million non iPhones
Analyst estimate of Nokia Lumia 900 sales on AT&T: 330,000 - 360,000

23.57% (assuming low target of 330,000 Lumia's) of all non-iPhone sales went to the Lumia in this quarter. I guess that not bad compared to other devices. Of the remaining 1.07 Million phones, there is the Skyrocket, Note, Atrix 2, Galaxy 2, One X, Titan, Titan II, Focus S, Focus Flash, and Focus 2... so against all of those, this potentially took the number 1 spot for the quarter. Still iPhone is the gold standard, let's guess how they managed.

Also, it's a little tough to compare a single phone to the total sales of a platform. So let's break this down into individual phones.

I'm going to guess that of the 3.7 million broken into 3 devices (iPhone 4s, 4, and 3GS) went something like this.
iPhone 4s (reportedly #1 seller) 60% - 2.22 Mil
iPhone 4 30% - 1.11 Mil
iPhone 3GS 10% - 370,000

So there you go. Make of that what you will. Perhaps Nokia should get a couple more phones into the pipeline to compete more effectively. I would love to see them release a phone every quarter through 2013 to attack each price point and get some headlines.

Thoughts?

uberlaff said,
Dirty math:
5.1 million smartphones
3.7 million iPhones
1.4 million non iPhones
Analyst estimate of Nokia Lumia 900 sales on AT&T: 330,000 - 360,000

23.57% (assuming low target of 330,000 Lumia's) of all non-iPhone sales went to the Lumia in this quarter. I guess that not bad compared to other devices. Of the remaining 1.07 Million phones, there is the Skyrocket, Note, Atrix 2, Galaxy 2, One X, Titan, Titan II, Focus S, Focus Flash, and Focus 2... so against all of those, this potentially took the number 1 spot for the quarter. Still iPhone is the gold standard, let's guess how they managed.

Also, it's a little tough to compare a single phone to the total sales of a platform. So let's break this down into individual phones.

I'm going to guess that of the 3.7 million broken into 3 devices (iPhone 4s, 4, and 3GS) went something like this.
iPhone 4s (reportedly #1 seller) 60% - 2.22 Mil
iPhone 4 30% - 1.11 Mil
iPhone 3GS 10% - 370,000

So there you go. Make of that what you will. Perhaps Nokia should get a couple more phones into the pipeline to compete more effectively. I would love to see them release a phone every quarter through 2013 to attack each price point and get some headlines.

Thoughts?

That sounds like solid logic. I think Nokia should hire you to help out with their strategy because someone there does not have what it takes to lead them out of the basement. They started off nice but then they just petered out. For every Lumia commercial I have seen I know there has been 10 iPhone spots. What happened to the aggressive marketing? There hasn't been a Nokia spot on my TV in a few months it seems. Meanwhile I see iPhone and iPad spots at least 3-4 times a day.

Well, if we allege, for the moment, that the Lumia did indeed sale around 300k phones, that's 17% of their overall smartphone shipments. Or, about 25% or so of none iPhone smartphone sales.

Wyn6 said,
Well, if we allege, for the moment, that the Lumia did indeed sale around 300k phones, that's 17% of their overall smartphone shipments. Or, about 25% or so of none iPhone smartphone sales.

You are really bad at math.. % of Lumia sold by ATT based on the total of 5.1 million shipment and 300k lumia sold is 5.8% not 17%

do those activated 3.7 million iPhones include previous owned iPhones that someone sold and the new owner activated? aka not a new sale

I think it shows a lot of promise. This article is very confusing.

"AT&T is "pleased" with Lumia 900 sales; won't be more specific
In April, AT&T launched the Nokia Lumia 900, the flagship smartphone for both Nokia and Microsoft's Windows Phone operating system. AT&T seemed pleased with the launch of the smartphone at first, but now it seems it is a different story.

What's confusing about it, the story title is clear enough and the closing paragraph states the reason for the article?

"We emailed AT&T to see if they would reveal exactly how many Lumia 900 smartphones it sold in the second quarter. An AT&T spokesperson replied to our inquiry by saying simply, "We are pleased with Lumia sales but are not offering a specific figure.""

Neobond said,
What's confusing about it, the story title is clear enough and the closing paragraph states the reason for the article?

"We emailed AT&T to see if they would reveal exactly how many Lumia 900 smartphones it sold in the second quarter. An AT&T spokesperson replied to our inquiry by saying simply, "We are pleased with Lumia sales but are not offering a specific figure.""

Because it doesn't make sense. It's contradictory.

1. "AT&T seemed pleased with the launch of the smartphone at first, but now it seems it is a different story."

2. "AT&T is "pleased" with Lumia 900 sales"

3. "An AT&T spokesperson replied to our inquiry by saying simply, "We are pleased with Lumia sales but are not offering a specific figure.""

The first sentence says that AT&T was pleased at first, but now it seems they are not. Then, everywhere else they say they are pleased... even the title of the article says that AT&T is pleased. But you guys threw in a sentence saying that they are no longer pleased... that it's a different story now. The title doesn't match that view.

rfirth said,

Because it doesn't make sense. It's contradictory.

1. "AT&T seemed pleased with the launch of the smartphone at first, but now it seems it is a different story."

2. "AT&T is "pleased" with Lumia 900 sales"

3. "An AT&T spokesperson replied to our inquiry by saying simply, "We are pleased with Lumia sales but are not offering a specific figure.""

The first sentence says that AT&T was pleased at first, but now it seems they are not. Then, everywhere else they say they are pleased... even the title of the article says that AT&T is pleased. But you guys threw in a sentence saying that they are no longer pleased... that it's a different story now. The title doesn't match that view.

I agree. The entire thing could be summarized into a single sentence, but he probably doesn't get paid (if he does at all) for a single sentence.

So, either they are ashamed of the sales and not releasing the sales numbers, or they just have not calculated all the sales yet. Hopefully they will release the sales figures.

techbeck said,
So, either they are ashamed of the sales and not releasing the sales numbers, or they just have not calculated all the sales yet. Hopefully they will release the sales figures.

Calculate sales? It's all automated.

It's bad that they are pleased with the sales? Y'all don't make any sense.

It was the 2nd best selling phone after the iPhone. So find out how many units the 3rd best seller sold and your answer will be somewhere in between