AT&T: Lumia 900 launch bigger than the iPhone

How big does AT&T consider the launch of Nokia's Lumia 900 smartphone to be? News.com reports that in a new interview with the company's device head Jeff Bradley, he claims that, "At all levels, this is a notch above anything we've ever done." Bradley says that even includes the launch of Apple's iPhone, which AT&T first launched to great success in 2007.

The Windows Phone-powered device is scheduled to launch on April 8 for $99.99 with a two year contract. We have already reported that AT&T stores already have Lumia 900 smartphones in stock and are showing them off to anyone who asked about them. Nokia and AT&T have also spent a lot of money to train AT&T store employees on the new device. News.com reports that the smartphone will also launch with a number of accessories for sale at AT&T's stores.

A massive marketing campaign will also launch on April 8 for the Lumia 900 that will last six to eight weeks, according to the report. While he would not comment on how much Nokia and AT&T are spending to promote the Lumia 900 launch, Nokia's North American head Chris Weber did say, "To re-enter the U.S. market, we know we have to be aggressive."

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It's not about outselling iPhone and having lines of hipsters wrapped around the store. It's about raising awareness. Slow and steady, I say.

Ah good to see the predictable nature of the Apple fanboys above trying to s*** over this phone as much as they can. Was worried the Apple fanboys might stay silent on this.

sam232 said,
Ah good to see the predictable nature of the Apple fanboys above trying to s*** over this phone as much as they can. Was worried the Apple fanboys might stay silent on this.

The Apple fanboys are nowhere NEAR as obnoxious as the Android fanboys... LOL

I honestly don't understand why they even feel the need to troll every Windows Phone topic. Do we post nonsense like this in Android topics? No... I guess we're just a classier group of people.

I like Nokia Mobiles but this was always my first choice while living in Europe, but upon returning home I feel a lot of people dislike Nokia. Nokia was always dependable but just as Apple Products could be costly, some of Nokia's mid to high-end mobiles could be as well. Nokia, I feel must be aggressive but they must as well be intelligent. There is a large investment on both sides of Microsoft and Nokia but now think that Nokia made a poor choice of reentering the USA Market with Microsoft. They should have joined forces with Apple. I own a Windows Phone (Nokia 720) but I own a iPhone 4s as well, both have pros and cons but I am leaning more towards my 4s. In my opinion Nokia needed a bit of pizazz and ump.

belto said,
I like Nokia Mobiles but this was always my first choice while living in Europe, but upon returning home I feel a lot of people dislike Nokia. Nokia was always dependable but just as Apple Products could be costly, some of Nokia's mid to high-end mobiles could be as well. Nokia, I feel must be aggressive but they must as well be intelligent. There is a large investment on both sides of Microsoft and Nokia but now think that Nokia made a poor choice of reentering the USA Market with Microsoft. They should have joined forces with Apple. I own a Windows Phone (Nokia 720) but I own a iPhone 4s as well, both have pros and cons but I am leaning more towards my 4s. In my opinion Nokia needed a bit of pizazz and ump.

Nokia is like any other brand it has a lot to do with region (even in the USA), and customer expectations.

Working with the retail chains in the 90s before digital Cellular, it was crazy to watch brilliant technology passed over by people that just didn't know better.

There were dealers that would reduce their profit to offer a slightly more expensive Nokia phone to customers, and in some areas the customers would complain and demand a huge Motorola flip phone with the fake plastic keypad cover flip.

The Nokia phones had much better signal stability, battery life and features, but Billy Bob KnowNothing just knew they would hate it and wanted the 'fancy' motorola phone their cousin Billy Joe KnowNothing had. They they would buy the higher capacity battery that would make the phone about 4 times the size of the Nokia phone, and were really happy with the Motorola 'flip' technology, because that plastic cover saved the phone when the dog tried to eat it.

People are just all kinds of crazy sometimes, and I felt bad for the dealers that honestly was spending 1.5x on the Nokia phones to give customers a better choice at no extra cost, and then would have to order in the crappiest phones because the customers knew they were just better cause 'granny' told them hers 'was workin goods'.

Nokia has always had a solid product and there are some bad models over the years, but in the 90s, they helped the cellular explosion around the world with good solid and medium cost devices and they do know the hardware and radio technologies rather well.

It will be interesting to see how the Nokia 900 does or will the Billy Bobs still demand that 'droidy thing' or an 'eyephone'.

All the haters, trolls, and negative-minded commenters here have no clue. You are consumed by your disdain for the WP7 platform.

None of you know for a FACT that the campaign is going to fail. You are on bended knee and outstretched supplicating palms HOPING it will fail.

Why not wait until the phones are on sale for about a week, then offer your predictions for its future.

I mean, what's it to you if it takes off (succeeds)?

You all remind me of the religious zealots who run around professing theirs to be the only path to salvation.

I have never used a Windows Phone. I have no idea of what it will be like. I am, however, waiting to try one upon its availability. If it doesn't work for me, I will revert to what does.

But I will not sneeer at an unreleased product based on no evidence of its sales performance.

Ice_Blue said,
All the haters, trolls, and negative-minded commenters here have no clue. You are consumed by your disdain for the WP7 platform.

None of you know for a FACT that the campaign is going to fail. You are on bended knee and outstretched supplicating palms HOPING it will fail.

Why not wait until the phones are on sale for about a week, then offer your predictions for its future.

I mean, what's it to you if it takes off (succeeds)?

You all remind me of the religious zealots who run around professing theirs to be the only path to salvation.

I have never used a Windows Phone. I have no idea of what it will be like. I am, however, waiting to try one upon its availability. If it doesn't work for me, I will revert to what does.

But I will not sneeer at an unreleased product based on no evidence of its sales performance.

Don't forget Android fanboys, who think they are tech savy just because they can follow instructions on YouTube

Ice_Blue said,
I have never used a Windows Phone. I have no idea of what it will be like. I am, however, waiting to try one upon its availability. If it doesn't work for me, I will revert to what does.

Really? You never saw a Windows Phone in any store and played with it? The Lumia 900 is not the first Windows Phone. In fact for the most part it's no different than any other Windows Phone 7.5 (OS wise).

UndergroundWire said,

Really? You never saw a Windows Phone in any store and played with it? The Lumia 900 is not the first Windows Phone. In fact for the most part it's no different than any other Windows Phone 7.5 (OS wise).

Which is good. The OS is amazing.

M_Lyons10 said,

Which is good. The OS is amazing.

For you.

But I am saying there is no differentiation. You don't have to wait for the Lumia 900 to play with a Windows Phone. You can do it now. Instead of waiting for one, you can make up your mind a lot sooner than later.

UndergroundWire said,

Really? You never saw a Windows Phone in any store and played with it? The Lumia 900 is not the first Windows Phone. In fact for the most part it's no different than any other Windows Phone 7.5 (OS wise).

I have seen them. I have read hands-on reviews about WP. But no. Never actually held one in my hands.

Ice_Blue said,
I have seen them. I have read hands-on reviews about WP. But no. Never actually held one in my hands.

I've been enjoying my 1st gen Samsung Focus since it was released and I STILL watied outside my local Telus store on launch day waiting to get my hands on the Lumia 800.
Not to buy, but just to feel. Feeling the device in your hand evokes an entirely different set of emotions than seeing static pictures or video online.

The unibody polycarbonate design compliments the OS perfectly. If it had 2nd gen specs, like the 900, I would have bought it on the spot.

Great hardware esthetics combined with a fast fluid OS, is WIN!

Non-techies love the colours too.

Ice_Blue said,

I have seen them. I have read hands-on reviews about WP. But no. Never actually held one in my hands.

Is it that you don't care to try it out or the stores don't carry it. Either way it wouldn't surprise me.

UndergroundWire said,

Is it that you don't care to try it out or the stores don't carry it. Either way it wouldn't surprise me.

I have never seen any on sale in my own country. Just video demos.
I will, however, be in the U.S. during the launch of the Lumia 900.
I love the looks of that phone, and will definitely be purchasing one to unlock for my SIM.

I think that Windows Phone has the greatest chance of pulling a lot of dedicated iPhone users. Probably more so than Android IMO. Reason being is that MS has a closed-ecosystem approach that will *hopefully* (eventually) draw in more developers to produce quality applications that has Windows tied into the ecosystem. iPhone right now plays nicely with Windows, but they aren't in the same ecosystem.

Really, the 900 is the only Lumia worthy of the North American market and Windows Phone 7.5 name.

Nokia's launch efforts would have been great if they arrived at the same time as other 1st gen handsets.

dotf said,
Really, the 900 is the only Lumia worthy of the North American market and Windows Phone 7.5 name.

Nokia's launch efforts would have been great if they arrived at the same time as other 1st gen handsets.

Been using an HTC Titan since Dec, it is fantastic. I know the Focus S's are nice. I think the 900 will be a welcome addition to the family.

I love my iPhone but I did seriously consider a Windows Phone before purchasing anything. I had the chance to try one and I loved the OS. iOS hasn't seen a UI change ever, and the design is getting really stale. Besides the software, I knew the current Windows phones were at the end of their lifecycle and these Nokia phones were imminent. I needed a phone immediately and didn't have much of a choice.

There's a good chance I'll make my next phone purchase a Windows Phone. I'm sure the platform will be a lot more mature by then and have great hardware to go along with it like these Nokia phones.

BoneyardBrew said,
I love my iPhone but I did seriously consider a Windows Phone before purchasing anything. I had the chance to try one and I loved the OS. iOS hasn't seen a UI change ever, and the design is getting really stale. Besides the software, I knew the current Windows phones were at the end of their lifecycle and these Nokia phones were imminent. I needed a phone immediately and didn't have much of a choice.

There's a good chance I'll make my next phone purchase a Windows Phone. I'm sure the platform will be a lot more mature by then and have great hardware to go along with it like these Nokia phones.

+1. I currently have a Trophy (Windows Phone), but my next device I'm hoping to be a Nokia as well. They're just NICE.

At least, Microsoft is putting the money where the mouth is. With proper employees training, it may finally become a nice alternative to people that cannot afford or simply don't want an iPhone.

Now, will it dent the iPhone sales? No. At least not significantly considering how deep the iPhone penetrated the consumer culture. It will take time. Much more time and innovations.

TheCyberKnight said,
At least, Microsoft is putting the money where the mouth is. With proper employees training, it may finally become a nice alternative to people that cannot afford or simply don't want an iPhone.

Now, will it dent the iPhone sales? No. At least not significantly considering how deep the iPhone penetrated the consumer culture. It will take time. Much more time and innovations.

Exactly. Windows Phone will take share from Android before it would ever take share from the iPhone. And it's an OS that isn't even released everywhere yet. I think it's going to take some time before it really starts showing what it can do.

They can market it all they want, but it isn't going to cause people to camp out in huge lines like they do for the iPhone releases.

Android and iOS have huge app stores and have phones that have been massively successful, so it's going to be really hard for Windows Phone to ever break into it. They are just simply wayyy to late to the game.

Astra.Xtreme said,
They can market it all they want, but it isn't going to cause people to camp out in huge lines like they do for the iPhone releases.

Considering they're not beginning their advertising campaign until the phone is actually released, I'm pretty sure that's not their intention anyway.

This is about raising Nokia's brand awareness up a few levels in the US, and if Nokia's European advertising campaign's are anything to go by, they rarely if ever mention they're running Windows Phone, they just advertising the features and it being a Nokia device.

Plus, if everyone walking into an AT&T store is bombarded by staff flaunting these things and walls full of promo material, it's bound to raise a few more sales than normal

Edited by ~Johnny, Mar 28 2012, 9:27pm :

Astra.Xtreme said,
They can market it all they want, but it isn't going to cause people to camp out in huge lines like they do for the iPhone releases.

Android and iOS have huge app stores and have phones that have been massively successful, so it's going to be really hard for Windows Phone to ever break into it. They are just simply wayyy to late to the game.

No one camp out for Android phone...so what's ur point..the store have 70,000 app and growing faster than IOS and Android store at this same point in time..

PS..it's better to be late than never show up..

Astra.Xtreme said,
They are just simply wayyy to late to the game.

Its funny how you say this to the oldest OS in the comparison table....

Look what ANdroid did to iOS market share...

Astra.Xtreme said,
They are just simply wayyy to late to the game.

Ya, cause Microsoft knows nothing of smartphones (PocketPC 2002), it wasn't like they were one of the first smartphones (They were), and it isn't like they have any experience with advanced functionality like Bluetooth or Voice (PocketPC/Windows Mobile actually had both several years before the original iPhone that had neither.)

It also isn't like Microsoft understands OS platform technology and in a year or two change an entire industry (Windows 3.x) and it isn't like Microsoft understands hardware technologies to ever compete with Apple (Microsoft designed portions of the Cortex CPU, the iPhone GPU comes from two generationis of Microsoft GPu reference designs.)


So ya, it is CRAZY to think that Microsoft entering this market so late would ever do well.

Can you see this same CRAZY person saying to Apple in 1989 that in a year your GUI and whole company will be irrelevant and in few more years you will have depleted your cash reserves and be borrowing money from Microsoft, that is a tiny company in comparison. (Oh wait, that might have happened... Hmm.)

thenetavenger said,

Ya, cause Microsoft knows nothing of smartphones (PocketPC 2002), it wasn't like they were one of the first smartphones (They were),

WRONG (as usual) Symbian was the first marketed smartphone in 2000.

And as usual you take it to a very technical level. Do you think your average consumer says I am going to go with Windows Phone because they designed portions of the Cortex CPU? Only a complete nerd would do that.

Astra.Xtreme said,
They can market it all they want, but it isn't going to cause people to camp out in huge lines like they do for the iPhone releases.

Android and iOS have huge app stores and have phones that have been massively successful, so it's going to be really hard for Windows Phone to ever break into it. They are just simply wayyy to late to the game.

First, has anyone EVER camped out for an Android phone? Not that I can recall. And yet that does well. You don't need to pretend to be homeless to drive a device's success.

Second, in a world where people replace their smartphones at a minimum every 2 years, there's no such thing as too late. You can always get them next time.

Astra.Xtreme said,
They can market it all they want, but it isn't going to cause people to camp out in huge lines like they do for the iPhone releases.

Android and iOS have huge app stores and have phones that have been massively successful, so it's going to be really hard for Windows Phone to ever break into it. They are just simply wayyy to late to the game.

First of all, I never said that people camp out for Android phones, so please don't try to put words in my mouth.

I didn't say that Windows Phones are necessarily going to fail, but they have to offer something that the rest can't. Android does well because they have high end phones, but mostly due to the extreme littering of their phones on the market. Apple does well because they basically energized the smartphone market, and they have a cult following. Microsoft has a rough history since Windows Mobile was awful. It doesn't look like they are going to litter the market with phones, and they don't seem to have any phones yet that create a wow factor. Honestly, they should have brought the Lumina Zero over here. That would shake things up a bit.

UndergroundWire said,

WRONG (as usual) Symbian was the first marketed smartphone in 2000.

That doesn't prevent Microsoft from being ONE OF the first smartphone makers, like he said but you clearly missed.
About the 'as usual' part, how so? Are you trying to ignite hate or can you genuinely provide me errors in more than 50% of his posts?

Cøi said,

That doesn't prevent Microsoft from being ONE OF the first smartphone makers, like he said but you clearly missed.
About the 'as usual' part, how so? Are you trying to ignite hate or can you genuinely provide me errors in more than 50% of his posts?

I didn't miss anything. It is worded poorly that is all.

You want me to do the leg work. How about this, you go back and see how I respond back to him.

The problem I have with him is that he gets on these long rants and they are very technical. You really think the average consumer buys a phone on technicalities?

iPhone sells well (not just because it is Apple) but it has great looking apps, great games and a responsive UI.

Android sells well because it meets peoples style. If you don't like one model, check the other models out. Most android phones are also priced pretty good.

Both phones have great relationships with carriers. Microsoft does not. It's no wonder why sales associates don't push WP.

This is what people care about, not some ridiculous thing as Microsoft developed the technology.

efjay said,
Cue the haters!

You have it all wrong. If I were to say "I had an iPhone for 3 years, and it did not work for me" that is hate. If someone says "windows phone is teh suxx0rs and must be destroyed because it competes with the Most Glorious Apple," that is just an opinion, and don't you dare challenge their opinion. If someone says "Wahooo! Apple sold like a gazillion iPhones, suck it bitches" then that is OK. Say Windows Vista has out sold all versions of Apple desktop/laptop operating systems combined" that is hate speech. Say "IPhone has bugs" then you must die in the flaming pits of hell, you hater. Say "WP7 has some bugs" then it is proof of Microsoft's horrible developers who don't care and are just shoveling crap onto an unsuspecting population of fools who do not know of the glorious Apple.

People are only haters if they oppose Apple. If they are criticizing any company that challenges Apple, then they are enlightened, expressing their opinion, and stating nothing but pure fact.

nohone said,

You have it all wrong. If I were to say "I had an iPhone for 3 years, and it did not work for me" that is hate. If someone says "windows phone is teh suxx0rs and must be destroyed because it competes with the Most Glorious Apple," that is just an opinion, and don't you dare challenge their opinion. If someone says "Wahooo! Apple sold like a gazillion iPhones, suck it bitches" then that is OK. Say Windows Vista has out sold all versions of Apple desktop/laptop operating systems combined" that is hate speech. Say "IPhone has bugs" then you must die in the flaming pits of hell, you hater. Say "WP7 has some bugs" then it is proof of Microsoft's horrible developers who don't care and are just shoveling crap onto an unsuspecting population of fools who do not know of the glorious Apple.

People are only haters if they oppose Apple. If they are criticizing any company that challenges Apple, then they are enlightened, expressing their opinion, and stating nothing but pure fact.

You zero in only on what you want to and then make broad-generalizations based on what you choose to consider trolling and what you choose to ignore. You sir are the very definition of a hypocrite and are just as bad as the people who say "Everyone trolls everyone". No, some people troll and that doesn't give anyone the excuse to be a troll. There is no if you say something negative about Apple your a trolling, otherwise it is fair game/a-ok outside of your own mind.

efjay said,
Cue the haters!

Yeah, I love how the trolls come out of the woodwork the minute an article is posted. I don't know how they have lives... :?

Shadrack said,

You zero in only on what you want to and then make broad-generalizations based on what you choose to consider trolling and what you choose to ignore. You sir are the very definition of a hypocrite and are just as bad as the people who say "Everyone trolls everyone". No, some people troll and that doesn't give anyone the excuse to be a troll. There is no if you say something negative about Apple your a trolling, otherwise it is fair game/a-ok outside of your own mind.

Well, you have to admit that it is for some reason O.K. to hate on Microsoft. It's really a shame, because they release some amazing products. I think personally that it has a lot to do with the type of people in each camp. I would be interested in some form of census, but I would imagine that Microsoft fans are generally less liberal, which would mean they respond to things in a more mature way. Rather than respond with attacks and nonsensical posts, they respond with fact.

I've been waiting patiently for over a year for the Nokia phones. I am buying 4 for my family. Good bye Verizon and my 6 year old flip phone.

willard27 said,
I've been waiting patiently for over a year for the Nokia phones. I am buying 4 for my family. Good bye Verizon and my 6 year old flip phone.

I applaud your patience.

willard27 said,
I've been waiting patiently for over a year for the Nokia phones. I am buying 4 for my family. Good bye Verizon and my 6 year old flip phone.

Does your family/kids even want windows phones?

CMG_90 said,

Does your family/kids even want windows phones?

I put my wife on a Titan from our 3g iPhones. She loves it. Every one of her friends likes it. It will take some early adopters running around with sexy devices that don't need the security of an apple logo to get it moving.

MrHumpty said,
I put my wife on a Titan from our 3g iPhones. She loves it. Every one of her friends likes it. It will take some early adopters running around with sexy devices that don't need the security of an apple logo to get it moving.

The truth is, once you get WP into people hands, they fall in love with it.

Good job, mate.

FoxieFoxie said,

The truth is, once you get WP into people hands, they fall in love with it.

Good job, mate.

Absolutely. No one I've shown my phone to doesn't want one. They just need to know they're out there.

CMG_90 said,
the launch it self can be big as they want, but will people buy it? That is the main question.

Exactly. No doubt they will have a massive launch. But will it sell better than the iPhone? I doubt it very much.

bbfc_uk said,

Exactly. No doubt they will have a massive launch. But will it sell better than the iPhone? I doubt it very much.

And no one is expecting it to sell better than the iPhone either, or even relatively near to the iPhone. They are expecting it to do a lot better than current Windows Phones are, and that's pretty much an inevitability.

CMG_90 said,
the launch it self can be big as they want, but will people buy it? That is the main question.

The Lumia 900 is a great device. Nokia needs to push big to even get noticed, its a tough one, but this is the price they have to pay for being so late in the game.

CMG_90 said,
the launch it self can be big as they want, but will people buy it? That is the main question.

Um, ya, pre-orders have been doing well; hence, the preparation for launch.

If AT&T only had three people pre-order it, I don't think they would devote a launch event to it.

~Johnny said,

And no one is expecting it to sell better than the iPhone either, or even relatively near to the iPhone. They are expecting it to do a lot better than current Windows Phones are, and that's pretty much an inevitability.

Exactly. I don't see how we can expect this to launch to sales figures of a device that has been growing momentum for years... I don't think it's to much to ask that people be reasonable and stop talking nonsense.

thenetavenger said,

Um, ya, pre-orders have been doing well; hence, the preparation for launch.

If AT&T only had three people pre-order it, I don't think they would devote a launch event to it.

Exactly.

still1 said,
I wonder how many stand in line to buy it... ops.. None.

Yah! Because I can't buy one unless I line up before the release!! /s

dtboos said,

Yah! Because I can't buy one unless I line up before the release!! /s


yeah you can because there wont be a any demand.... maybe none on the store.

still1 said,

yeah you can because there wont be a any demand.... maybe none on the store.
The Titan and the Focus S were hard to come by in December. Without any in store promotion or education and very little in the form of advertising. You're kidding yourself if your bubble represents reality.

MrHumpty said,
The Titan and the Focus S were hard to come by in December. Without any in store promotion or education and very little in the form of advertising. You're kidding yourself if your bubble represents reality.

oh yeah... i can see that these phone sold like 100 million in a year....

still1 said,
I wonder how many stand in line to buy it... ops.. None.

Curious, do Nokia or Microsoft sycophants exist?

Apple's marketing is sycophant bait, but I haven't seen many Microsoft or Nokia fans that go to insane extremes.

still1 said,

yeah you can because there wont be a any demand.... maybe none on the store.

Yeah, that's why the 710 is the best selling device on T-Mobile... And the 800 was at the top of sales charts in parts of Europe upon release...

M_Lyons10 said,

Yeah, that's why the 710 is the best selling device on T-Mobile... And the 800 was at the top of sales charts in parts of Europe upon release...


yeah and it sold like 100 million in a year... yes, its the best selling

still1 said,
yeah and it sold like 100 million in a year...

Try a quarter.
That's damn good sales for being a non-player in the smartphone market before this.

dotf said,

Try a quarter.
That's damn good sales for being a non-player in the smartphone market before this.

that was sarcasm... it never sold 100 million

Michael Churma III said,
AT&T biggest launch of the Lumia 900 may be bigger than the iPhone but we shall see if it becomes the biggest flop from AT&T.

I will be avoiding the lines by pre-ordering mine on 30 March. The rumor is that we who pre-order will receive it earlier...perhaps by the 6th. So, you feebs who don't think the Lumia 900 will do will can bite me.