AT&T stores start receiving Windows Phone 7 promo materials

AT&T has reportedly started receiving promotional materials for the Launch of Windows Phone 7. Microsoft has stated that the launch is targeted for the fourth quarter, but this may point to a sooner than expected roll-out. Engadget points out that it is not unheard of for these types of material to hit in July for a September launch, but even September would be sooner than many expected.

With the recent death of the KIN, there is word that some of the team may have moved over to Windows Phone 7 development. While it is unlikely that this would shift a long-set launch schedule, it may help make sure that the new OS is ready for primetime when available.

Microsoft has been known to catch people off-guard with swift product launches in the past. Most recently, at the E3 announcement of the new Xbox 360 "slim," they shipped the product to retail within the same week.

For a launch that is potentially less than two months away, details are still rather scarce. In addition to no hard release date, aside from a wide window, there have been no announcement of hardware launch partners. Regardless, with some catching up to do, Microsoft would do well to get their first real foray into the current smartphone space on the market before the holiday buying season.

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The sooner Microsoft can launch Windows Phone 7, the better. Every month that they don't have their new product on the market is another month that iOS and Android can gain a stronger foothold. They're already facing a severe uphill battle in overcoming the stigma of Windows Mobile and carving out their own space amongst the existing (and stellar) mobile platforms. I don't think they have a shot at surpassing Android or iOS, but maybe they don't need to in order to consider WP7 a success.

chaos_disorder said,
I don't think they have a shot at surpassing Android or iOS, but maybe they don't need to in order to consider WP7 a success.

You're kidding right ? It's a success if they don't surpass android or iOS ? Really ? Wow.
Guess what - it's gonna fail. They are WAY too late. It's already a fail, it'll be an epic fail by december mark my words.

Steve Jobs said,

You're kidding right ? It's a success if they don't surpass android or iOS ? Really ? Wow.
Guess what - it's gonna fail. They are WAY too late. It's already a fail, it'll be an epic fail by december mark my words.

Thanks for your nonsense, fake Steve Jobs.

Apple Iphone is winner in the area of app...............nobody come close to that number,The product windows phone 7 1st step must be a fantastic hardware with great function and of course the outlook after that come to APP!!MS done that on windows with have the most app,it's time for WP7 to execute that...200,00APP (Really Takes TIME)

There may be thousands of apps in the appstore of Android market, only a few hundred of them are decent/useful.
An app store/market full of crap does not define a good phone.

hdood said,
It will have about 30 apps by the time it's canceled. 20 of them spam apps.
A perfect example of a Troll.

ajua said,
A perfect example of a Troll.

It's called an opinion. Just because you think Windows Phone will be a success doesn't mean others have to.

hdood said,

It's called an opinion. Just because you think Windows Phone will be a success doesn't mean others have to.

no... he's a troll

hdood said,

It's called an opinion. Just because you think Windows Phone will be a success doesn't mean others have to.

By no stretch of the imagination are Microsoft going to cancel WP7... if they were going to cancel the mobile division by now, it would be right now, when WM6.* is such a fail..

But it's good to see coverage of WP7 go up I'm waiting until a 2nd more feature complete revision though.

dave164 said,

By no stretch of the imagination are Microsoft going to cancel WP7... if they were going to cancel the mobile division by now, it would be right now, when WM6.* is such a fail..

But it's good to see coverage of WP7 go up I'm waiting until a 2nd more feature complete revision though.

I don't mind picking up a phone with the first release of the OS, I like what I see. I also think MS will update it often because they're more or lessed forced to do so by the competition.

ajua said,
A perfect example of a Troll.

Maybe trolling but a good point, Windows Mobile has been around for ages and how many good apps are there available in the marketplace, last time I checked it was a few hundred.

dave164 said,

But it's good to see coverage of WP7 go up I'm waiting until a 2nd more feature complete revision though.

They need all the promotion they can get to compete against better and more mature offerings and avoid another failure.

Money flowing on the news blogs -> coverage (promotion) increases.

thealexweb said,

Maybe trolling but a good point, Windows Mobile has been around for ages and how many good apps are there available in the marketplace, last time I checked it was a few hundred.


yea windows mobile has been available for ages, that however is not true about the marketplace, 6.5 is half a year old or something now and that is when the marketplace was included.
And now with Windows Phone having set system requirements, better graphics capabilities, microsofts now actually existing effort to get developers interested in it's platform and how easy it is supposed to be to convert a iOS app to a WP7 app... bet the live integration make people interested too...

thealexweb said,

Maybe trolling but a good point, Windows Mobile has been around for ages and how many good apps are there available in the marketplace, last time I checked it was a few hundred.

There are about 1000 apps in the Windows Marketplace for Mobile right now. There are also thousands and thousands that you can find on other websites.

But you will find that developer interest in Windows Phone 7 is very strong right now. Developing for Windows Mobile was pretty painful, and not just because of device fragmentation. Developing for Windows Phone 7 - using Silverlight or XNA - is remarkably easy and a pleasant experience when using the tools Microsoft has provided, which are free. I know this because I've developed apps for both platforms.

thealexweb said,

Maybe trolling but a good point, Windows Mobile has been around for ages and how many good apps are there available in the marketplace, last time I checked it was a few hundred.


Windows Marketplace for Mobile (current version) is also relatively young, even younger than Android Market. Also remember, most WinMobile apps are either on other app stores (Handango) or distributed directly from the developer.

The major concern here is : How many Apps will be available for Windows Phone 7 ? And what different varieties they will cover ?

iPhone's success lies in availability of vast pool of Apps.

For Windows Phone 7 to success, this needs to be top most priority for Microsoft. I think Microsoft should ship some sort of set of Apps with Windows Phone 7 OS that attract majority of crowd.

scorpio_on_blue_moon said,
The major concern here is : How many Apps will be available for Windows Phone 7 ? And what different varieties they will cover ?

iPhone's success lies in availability of vast pool of Apps.

For Windows Phone 7 to success, this needs to be top most priority for Microsoft. I think Microsoft should ship some sort of set of Apps with Windows Phone 7 OS that attract majority of crowd.

I wouldn't worry about that. With the tools Microsoft has released, and the huge amount of developers for Windows, apps won't be a problem.

The only thing holding me for changing my aging phone is Windows Phone 7. I want to wait until they release it to see it in action before making my mind.

Sweet. We'll probably start seeing more hardware announcements starting either at the end of the month or the beginning of August. Remember, OEMs are loathe to announce products more than a month or two in advance because of the potential to hurt sales of existing and soon-to-be-released products.

flash_flicker said,
Now somebody better find a device laying somewhere around here and there and give it to Engadget !!

We know for a fact that devs will get test phones this month, so we don't need to wait for someone to "lose" one.

ccoltmanm said,
They better hit the bullseye. If they miss, it will be at least another year before they can reload.

Where do you get that from? Any given month there's a large number of people who's phone contracts end and are looking for a new phone.

ccoltmanm said,
They better hit the bullseye. If they miss, it will be at least another year before they can reload.

I don't think they have to hit the bullseye this year. Sales can be rather tepid and the platform be a success as long as developers and OEM's see the potential in it. This isn't a Palm/WebOS scenario. Microsoft's major battle is against Android which OEM's seem to love right now. Once they get them on board, they can go after consumers to sway them from buying an iPhone, gPhone, BlackBerry, etc. One thing I don't see is many switching to WP7 from an iPhone or gPhone. Those device owners are pretty loyal. Especially because of the money they've spent on apps and content, in the case of iPhone owners. It will be a tough fight for Microsoft.

ccoltmanm said,
They better hit the bullseye. If they miss, it will be at least another year before they can reload.
I gotta agree with you here. They are the underdogs now so they need to prove themselves. Android has won the hearts of OEM's especially with their near-free licensing. iPhone/Android users are pretty loyal to their brand, although I can see some Android users switching over as their platform isn't nearly as complete as iOS. Considering Microsoft's past, I'd seriously doubt they'd release another major refresh to the OS within a year, so it better be good out the door.

Xero said,
Considering Microsoft's past, I'd seriously doubt they'd release another major refresh to the OS within a year, so it better be good out the door.

You do realize the the whole Windows Phone 7 platform was created with just over a year.

No with AT&T, they can't even handle the heavy traffic of iPhone users. How they going to handle the traffic of the windows phone 7 traffic? unbelievable.

Quattrone said,
How they going to handle the traffic of the windows phone 7 traffic?
I doubt it would have a dramatic effect on their network. iPhone has quite the install base.

Quattrone said,
No with AT&T, they can't even handle the heavy traffic of iPhone users. How they going to handle the traffic of the windows phone 7 traffic? unbelievable.

Are you with AT&T? I rarely have issues with my iPhone. I'm not in NYC, but in my area they have no problem with bandwidth.

Stokkolm said,

Are you with AT&T? I rarely have issues with my iPhone. I'm not in NYC, but in my area they have no problem with bandwidth.

Same here, perfect in Pittsburgh, PA.