AT&T video promotes the Lumia 900 in new advertisement

Somewhere right now, Steve Ballmer is yelling “Lumia! Lumia! Lumia! 900! 900! 900!” as Microsoft, Nokia and AT&T start to unleash the marketing campaign to support the Lumia 900 launch. To that degree, AT&T has put out a new video on YouTube called “24 Hour Hands on with the Nokia Lumia 900”.

The advertisement, as the name suggests, shows a woman using her Lumia 900 during a typical 24 hour period complete with the alarm clock waking her up and then using the clapper to shut off the lights at the end of the day.

The advertisement stays away from throwing a spec sheet in front of your face and focuses on the device becoming an integral part of the daily grind. For what it’s worth, it is a solid advertisement for the Lumia 900 but at the same time, you don’t learn much about the phone, the OS, or even its price. But then again, that is most likely the point of this advertisement.

Check out the video below and let us know what you think. Is this a step in the right direction or are Microsoft and Nokia headed down the same path WebOS took with its cataclysmically bad advertising campaign? 

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27 Comments

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Yeah firstly imo they should've gone with the black back screen the entire time, i think it would've had move appeal. Secondly this ad shows the Lumia in a style perspective which I guess is good, but they didn't seem to show a lot of UI on the screen. Other than the one weather screen which looked impressive, I feel like the ad to people unfamiliar with WP7 made it look as tho it was a nice phone with a ****ty OS. Do not get me wrong I am not bashing, i love WP7 but the the the way the phone UI was presented didn't seem to go with the modernity of the ad? I don't know how to put it but yeah.

kravex said,
There's a Lumia 800 one out next week but due to the battery it's called "24 minutes with Lumia 800"

You say the latest patch didn't solve the issue?

boumboqc said,
At 1:13, she's not having a conversation. The lumia is on the homescreen.

It happens. Like why would she take a picture of her and her friend with that crappy front facing camera when you have a better one on the rear? Just dumb.

This ad didn't illustrate anything absolutely unique about the phone. Look at the iPhone, their advertisements are all about Siri. Look at Android (Google specifically) their ads are all about Google Navigation. These are things that really stand out. All this Lumia ad did was show a girl snapping a pictures, sending at text, sending an email, talking on the phone. What is so unique about that. Maybe it's just me and I was expecting too much.

Oh well, let the hate replies begin.

UndergroundWire said,
This ad didn't illustrate anything absolutely unique about the phone. Look at the iPhone, their advertisements are all about Siri. Look at Android (Google specifically) their ads are all about Google Navigation. These are things that really stand out. All this Lumia ad did was show a girl snapping a pictures, sending at text, sending an email, talking on the phone. What is so unique about that. Maybe it's just me and I was expecting too much.

Oh well, let the hate replies begin.

The real advertising won't start till the phone is released on the 8th most likely. Just like Nokia's commercials bashing the iPhone... they don't even mention the Lumia 900 yet. It's all leading up to what will hopefully be a killer commercial

andrewbares said,

The real advertising won't start till the phone is released on the 8th most likely. Just like Nokia's commercials bashing the iPhone... they don't even mention the Lumia 900 yet. It's all leading up to what will hopefully be a killer commercial

I would sure hope so. Otherwise it's like if Mac was marketing their system showing that there computer plays music, video, and surfs the web.

I like this. "Girl Uninterrupted" would be an apt title. She doesn't live in her phone like iOS and Android users. She actually LIVES her life and connects with REAL people. The phone merely aids her as needed and stays in the background in quiet beauty. That's what so many people don't get. Then again, having such an understanding requires thought and a little analyzing (the "Brain hurt. You different. Bad phone. Bad." reaction from said users of other mobile platforms).

seebaran said,
....

BRAVO! Well said.

This is the joy real people encounter when using Windows Phone compared to the rest of the smartphone OSes out there.

dotf said,

BRAVO! Well said.

This is the joy real people encounter when using Windows Phone compared to the rest of the smartphone OSes out there.

???

As The Verge's review of the Lumia 900 said, he found it to take LONGER to do tasks with Windows Phone vs the competition. That's due to crappy third-party apps, etc.

iPhone or Android could be put in place of the WP7 device here, and the video would be IDENTICAL. All platforms are honestly pretty equal at this point.

andrewbares said,

???

As The Verge's review of the Lumia 900 said, he found it to take LONGER to do tasks with Windows Phone vs the competition. That's due to crappy third-party apps, etc.

iPhone or Android could be put in place of the WP7 device here, and the video would be IDENTICAL. All platforms are honestly pretty equal at this point.

Bravo, Well said.

This is the joy real people encounter when using ANY SMARTPHONE compared to the rest of the FEATURE PHONES out there.

The video didn't really illustrate anything with speed or anything specific to the platform itself. Sure she is using Zune but iOS has iTunes and Android has Google Music. But she is not using something that can separate it from the other OSes. Android has Google Navigation and iOS has Siri. That is what this commercial is lacking what does Windows Phone have that makes it stand out?

She is using the phone like anybody would be using an iPhone or Android device. She gets a text, she responds. She sends emails. She takes pictures. She has the phone in her hand the whole time and when she is waiting for the train she has the phone in her face like anybody else would do.

seebaran said,
I like this. "Girl Uninterrupted" would be an apt title. She doesn't live in her phone like iOS and Android users. She actually LIVES her life and connects with REAL people. The phone merely aids her as needed and stays in the background in quiet beauty. That's what so many people don't get. Then again, having such an understanding requires thought and a little analyzing (the "Brain hurt. You different. Bad phone. Bad." reaction from said users of other mobile platforms).

Well said, just like the video's top comment:
http://dl.dropbox.com/u/23888063/neosame.png
Coincidence?

seebaran said,
@Cøi, - that would be my comment. I was lazy and didn't feel like re-typing it.

Alright, I still agree

WOW!!! I love that ad! That was really really slick! The best ad EVER made and put out for a Windows Phone! I want to see more!
It's ads like these that makes Apple's ads successful - their ads are about people using the phone, not about boasting some specs that people aren't going to understand (although the iPhone does have have some decent specs to boast about).

you know what the funny thing is? That is pretty much exactly how I use my Windows Phone. Way to go.

Koki.v3 said,
She really should be using the black theme on an AMOLED display

I dunno...I like the white theme. Very clean and crisp.

Fingers crossed for this phone to make things happen because in the latest stats Windows Phone lost market share.

derekaw said,
Fingers crossed for this phone to make things happen because in the latest stats Windows Phone lost market share.

Dont be fooled into thinking that losing market share means less people are buying Windows Phones. They're selling more now than ever before. Market share just shows distribution ratios and it happens that Android use is just growing faster. Doesn't mean anything negative for WP7.

derekaw said,
Fingers crossed for this phone to make things happen because in the latest stats Windows Phone lost market share.

There are lies, damn lies, and then there are statistics.

shamburg said,
Dont be fooled into thinking that losing market share means less people are buying Windows Phones. They're selling more now than ever before. Market share just shows distribution ratios and it happens that Android use is just growing faster. Doesn't mean anything negative for WP7.

Also, the stats do not separate out Windows Mobile vs Windows Phone.
While total Microsoft market share is seeing a decline as WinMo users move to Android, the numbers will become accurate soon as the last WinMO renews their contract.

shamburg said,

Dont be fooled into thinking that losing market share means less people are buying Windows Phones. They're selling more now than ever before. Market share just shows distribution ratios and it happens that Android use is just growing faster. Doesn't mean anything negative for WP7.

Market Share IS an important statistic. I expect those that say it is not important are less happy with the particular number.

The reviews are in and it seems the 900 is pretty well liked.