August NPD: Xbox 360 leading the way, Madden pushes for the win

The NPD Group, the top game-industry research firm has released figures of the total amount spent on video game products in the United States during August. The company has revealed that U.S. consumers shelled out $818.9 million on games, hardware and accessories over the course of the month, down $27.6 million from July.

Microsoft’s Xbox 360 was the top-selling hardware for the second straight month. The launch of Halo: Reach, an Xbox 360 exclusive, is likely to extend that streak through September. The PlayStation 3 was the only system to see sales increase from July. Meanwhile, the Wii saw its worst month of Sales since launch.

"New physical retail sales of hardware, content and accessories saw another decline in August as compared to last year," said NPD Analyst Anita Frazier. "In fact, this month reflected the lowest sales for August since 2006. While all categories are down in both dollars and units, the portable portion of the industry is down to a greater extent than is the console portion. Portable dollar sales across hardware, software and accessories is down 25% versus last August, while console dollar sales are down 6%."

United States hardware sales for the month of August by units were as follows:

  • Xbox 360 - 356,700
  • Nintendo DS - 342,700
  • Wii - 244,300
  • PlayStation 3 - 226,000
  • PlayStation Portable - 79,400

In software sales, Madden NFL 11 scored the top two spots on both the Xbox 360 and PlayStation 3. Mafia II was also a big player across both consoles, placing number four and seven on the list, respectively.

Sales of new, retail games in the United States for August are as follows:

  1. Madden NFL 11 (Electronic Arts, Xbox 360), 920,800
  2. Madden NFL 11 (Electronic Arts, PlayStation 3), 893,60
  3. Super Mario Galaxy 2 (Nintendo, Wii), 124,600
  4. Mafia II (Take 2 Interactive, 360), 121,600
  5. New Super Mario Bros. (Nintendo, Nintendo DS), 110,400
  6. New Super Mario Bros. Wii (Nintendo, Wii)
  7. Mafia II (Take 2 Interactive, PlayStation 3)
  8. Call of Duty: Modern Warfare 2 (Activision Blizzard, Xbox 360)
  9. NCAA Football 11 (Electronic Arts, Xbox 360)
  10. Wii Fit Plus (Nintendo, Wii)
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19 Comments

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I'm still amazed at how well the new super mario Bros for the DS is selling.

Released on May 15, 2006. Though it still is one of the best looking and funnest game on the DS. It's one of the only ones that doesn't look like polygon abortion.

warwagon said,
I'm still amazed at how well the new super mario Bros for the DS is selling.

Released on May 15, 2006. Though it still is one of the best looking and funnest game on the DS. It's one of the only ones that doesn't look like polygon abortion.


That, and Mario Kart DS were the only two games on the DS I enjoyed. Probably one of the reasons my DS lite is currently being used to prop up a desk.

LiquidSolstice said,

Because no one is buying the games

It's relatively easy to pirate a game on the DS to tho, yet Nintendo seems to be doing ok.

thealexweb said,

It's relatively easy to pirate a game on the DS to tho, yet Nintendo seems to be doing ok.

Relatively is an understatement, it's SUPER easy.

warwagon said,

Relatively is an understatement, it's SUPER easy.

I'll have you know I bought the card, didn't follow the instructions and balls it up.

Meanwhile, the Wii saw its worth month of Sales since launch.
worst.
Sales of new, retail games in the United States for August are as follows:
That's a list of hardware, not games.

On topic though, excellent news, 360 FTW :-)

Neo003 said,
Damn is this the first time 360 is ahead of ds.

What rock have you been living under for the past, I don't know, two years? It's happened multiple times before.

LiquidSolstice said,

What rock have you been living under for the past, I don't know, two years? It's happened multiple times before.

what an idiot eh? doesn't know his monthly gaming hardware/software stats for the last two years...

/s