Bach: More than 1 Million Zune players sold

According to an interview over at SFGate.com with Robbie Bach, president of Microsoft's Entertainment and Devices Division, Microsoft has surpassed its own goal of selling one million Zunes. Microsoft hoped to meet the target by the end of the 2007 fiscal year, which ends June 30.

Question: Can you talk a little bit about the Zune overall? Will we see next-generation Zunes coming out, particularly flash-based players?

Bach: We're still about nine months into having Zune in the marketplace. We're very pleased with the progress. We've sold a little over a million Zunes. In the category we're in, the hard-disk-based category, we've got about 10 percent market share. It's a good start. It's not an overwhelming start. I'm not going to pretend it's some gigantic move.

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News source: San Francisco Chronicle

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this is good news for everyone concerned.

iPod users can look forward to Apple's new "killer" iPod revision.
Zune users can look forward to Microsoft's next Zune revision.
Zen users can look forward to Creative's next Zen revision.
and so on and so forth.

when the new product shows growing market share, the existing products can take solace in the fact that they are established brands and their new product revisions have a better chance of getting newer customers. like the next iPod (whatever form it takes) will get huge sales because it's an iPod.

at the same time, MS has proven that they can inject something different into the market and come out with some customers, and the next Zune would at least have a better chance at selling that the first one, simply on reputation alone.

Microsoft has beaten its goal of shipping over a million Zune digital music players by June, according to a newspaper report.

Source


BIG difference.

Salesrank at Amazon is usually a pretty good way to take the pulse of sales (got to trust them a little more than some PR corp spin doctor like Bach):

http://www.amazon.com/s/ref=/102-0117477-9...;sort=salesrank

Top 50 MP3 players:
Apple iPod: 15 (all in the top 25)
Creative: 13
SanDisk: 9
MS Zune: 3
Sony: 3
Archos: 2
Samsung: 2
Toshiba: 1
Cowan: 1

Unfortunately they don't list exact numbers, but at least it shows some high level trends.

The Zune is a better product than the iPod, so I would definitely buy the Zune if I want a hard disk player. I bought two Nanos over a year ago, and they both broke. With warranty expired, they are permanently dead. So I'm not all that thrill about buying Apple products anyway. I doubt any first gen iPods are still working, I dare say very few.

Apple hasn't updated the iPods for a while now. Look for them to release something better soon. If they make an iPod base on the iPhone's touchscreen design, but without the phone features, it could be a killer product. They just need to add a hard drive to it and keep the price somewhat reasonable. We'll see what the next gen iPod and Zune will have to offer for those waiting to buy one.

I must admit that i'm surprised its as many as that. I just didn't think it was selling that well.. shows how much I know! Congratulations Microsoft.. can't ever see myself buying a Zune (iPod freak that I am) but as someone above me said, it just keeps Apple on their toes and helps keep the market competetive and fresh.

Maybe I'm crazy, but I have NEVER seen a Zune in the wild (I live and commute via public transport in Chicago). All I ever see are iPods and the occasional Zen. NEVER a Zune (other than at a KMart sitting on the shelves in bulk).

CrimsonRedMk said,
Maybe I'm crazy, but I have NEVER seen a Zune in the wild (I live and commute via public transport in Chicago). All I ever see are iPods and the occasional Zen. NEVER a Zune (other than at a KMart sitting on the shelves in bulk).

Nope, you're not crazy. I have a Zune, and when I travel, I appear to be the only person who has one. This would, however, make sense because given the fact that there have been hundreds of millions of personal media players sold, with the majority being iPods over the past 5 years or so.

Things don't just appear "in the wild" overnight, it takes time.

Slimy said,
They're talking about the hard-disk market share. That means no ipod nanos, minis or shuffles.

Fixed that for you ;-) I'm pretty sure my iPod mini has a hard drive.

MioTheGreat said,
Yes, but how many generation 1 iPods are still in use?

How many CD walkmans are still in use?

Less than 5% of all iPods sold were first to third generation iPods. Most of the iPods that make up Apple's "100 million iPods sold" are fourth and fifth generations iPod, iPod minis, iPod nanos, or iPod shuffles.

MioTheGreat said,
They're talking about current market share, not overall sales.

Considering the article title is "More than 1 Million Zune players sold," I'd say it has something to do with overall sales.

The Zune's current market share right now, out of all portable MP3 players sold, is in the very, very low single digits. Some people just like to make it look like the Zune's still significant by stating its market share in a very specific market, like "all 30 GB HD-based MP3 players sold since the release of the Zune and sold only in stores that don't sell the iPod."

they seem to be taking market share from creative... which imo make horrible looking players so im really glad zune does look nice but apple still has the anwers for the majority.

kitchenutensils said,
they seem to be taking market share from creative... which imo make horrible looking players so im really glad zune does look nice but apple still has the anwers for the majority.

Great news. Horrible? have you looked at the Zune lately? BTW: Creative still is 2nd place worldwide in the market share for all daps.

kickenchicken360 said,
Creative still is 2nd place worldwide in the market share for all daps.

Yeah, but the Zune was only in the US, not worldwide. 1 million so quickly in only one tiny portion of the world is pretty impressive.

It is impressive, because a lot of people either have an Ipod already or another mp3 player. And if these people are buying zunes to replace their current mp3 players, that would be more impressive. All apple products are just gimmicks.

kitchenutensils said,
they seem to be taking market share from creative... which imo make horrible looking players so im really glad zune does look nice but apple still has the anwers for the majority.

Umm, thats dumb. If you liked iPods so much, you would WANT them to take away from Apple's market share. This way you get better competition, and better quality players. Smarten up.

Apple has mediocre answers for the majority. I can think of plenty of improvements that would benefit everyone if only they were implemented. ie, not having to use a seperate program to transfer audio and video? Hmm...

I'm going to wait for the 2nd gen Zune to come out before thinking about getting one -- they're really shooting themselves in the foot by not allowing WMP integration. But the hardware itself is kickass.

bobbba said,
10% of the "hard-disk-based category" is not so great considering how many mp3 players are flash ram based...

And I could say that more music players are CD based, it wouldn't make a difference. Microsoft isn't targeting the flash-memory based market, they're targeting the hard-drive based market and they've taken 10% of it on the first round. Just because the majority of devices don't use hard-drives doesn't make this any less of a success.
When Microsoft releases their own flash memory based device, THEN you can bitch.

Kushan said,

And I could say that more music players are CD based, it wouldn't make a difference. Microsoft isn't targeting the flash-memory based market, they're targeting the hard-drive based market and they've taken 10% of it on the first round. Just because the majority of devices don't use hard-drives doesn't make this any less of a success.
When Microsoft releases their own flash memory based device, THEN you can bitch.

I think I can bitch already as the technology used in a device is pretty much a pointless category. Hard drive and flash based players compete directly against each other as they use the same media and the same method for access. I'd agree that CD players could be compared against mini disc or even cassette players but they are hardly in the same league as mp3 players.

How many customers go out specifically thinking "I'm going to buy a hard-disk based mp3 player", the vast majority don't, they just want a player with the right cost, features, colour, format, size and Microsoft is hoping to appeal to them all.

Next up Microsoft anounces that they have 100% of the crappy brown music player market.

Or

Microsoft anounces that they have 100% of the pointless battery wasting wifi capability mp3 player market :cheeky: