Ballmer: Advertising Is the Future

Microsoft CEO Steve Ballmer wants to grab the worldwide advertising opportunity by the horns. It's one big steer to bring to the ground. Ballmer laid out Microsoft's advertising opportunities during the company's annual shareholders meeting this morning. He spoke about the blurring lines between media, software and advertising. "It's a huge opportunity," he said. Ballmer observed that the online advertising market would surge from $40 billion today to about $80 billion in 2010.

"There's a much larger advertising [opportunity] as well, $600 billion worldwide," Ballmer said, referring to broadcast, print and other advertising channels. Ballmer predicted a dramatic "shift to digital advertising," for which software would play a pivotal role. He made a valid observation. Many advertisers and content providers are seeking to reach consumers in more places and by more interactive means. Software will be the major mechanism for delivering new advertising solutions in more targeted and interactive ways. Simple example: Advertising placed in online or console games.

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19 Comments

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I love it when thess ultra-rich tools pump disinterested parties like us with figures about how much markets are worth, like we are supposed to care.....

Worth "$600 billion worldwide", yes, to YOU and your greedy SHAREHOLDERS, but you neglect to explain, Mr. Baldmer why on earth I should give a flying .....

Before long Spy Sweeper will have no choice but to detect Microsoft Windows as adware. Of course Windows Defender will make it exempt.

There's already too much advertising everywhere - it's coming out of my ears.

The web is nothing but a damn flashing banner ad for enlargement of this and that, my mailbox is filled with crap spam, half of TV time is dedicated to ads, the roads and streets are all filled with flashy ads.

Too bloody much.

"Simple example: Advertising placed in online or console games"

Screw Ballmer, if he thinks I'ma have a bunch of pop-up screens and Ads while trying to play Halo 3 on my XBOX360!!! (or whatever comes in "Ballmer's future")

right...

No you idiot he means you can put them in games like GTA, NFS, or other open world games. Rather than the billboards in games advertising retarded items, they could be realistic and advertise Coke or something. Getting my idea?

Swordnyx said,
No you idiot he means you can put them in games like GTA, NFS, or other open world games. Rather than the billboards in games advertising retarded items, they could be realistic and advertise Coke or something. Getting my idea?

I didn't know Ballmer was on Neowin. Hi Steve!

Swordnyx said,
No you idiot he means you can put them in games like GTA, NFS, or other open world games. Rather than the billboards in games advertising retarded items, they could be realistic and advertise Coke or something. Getting my idea?

Games, movies, and television shows already do this. It's called product placement. Have you never thought about why so many people use Macs in Hollywood movies?

This guy is nuts, if he's going to continue to turn Microsoft into an ad company, he's going to see his software business start to fail, and there are a couple of groups that are very much looking forward to the day.

Start to fail? MS quality and innovation has been heading towards the toilet for some time now. They need a serious shake-up in Redmond to get back on track. Would someone please reload Ballmer with chairs?

whistlerxp said,
This guy is nuts, if he's going to continue to turn Microsoft into an ad company, he's going to see his software business start to fail, and there are a couple of groups that are very much looking forward to the day.

He's not nuts. Microsoft is once again imitating what everyone else is doing. E.g. Google.

Ballmer's got zero ideas of his own. Or if he does have any ideas, they most likely involve midgets, leather facemasks, and electrodes.