Microsoft CEO says the next generation belongs to the 360, pledges to turn fast break to launch into long-term win.
It's not often that Microsoft CEO Steve Ballmer gives ground, but in an hour-long discussion with game journalists, held on the eve of E3, the energetic booster of all things Microsoft showed himself, and his company's efforts, with the current-generation Xbox to be fallible. Reflecting on the competence, competitiveness, and overall efficacy of the first-gen Xbox, Ballmer said, "We made a commitment to entertainment, and to gaming specifically, but we know we have a lot more to get done with the 360."
News source: GameSpot
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