Ballmer predicts 400 million Windows 8/Phone 8 devices in a year

Microsoft CEO Steve Ballmer made a surprise appearance today during Nokia's Lumia press event in New York City. He stated that this would be "a year for Windows". It's clear that Ballmer wants the world to know that Microsoft is aiming to reinvent the Windows brand with Windows 8, Windows Phone 8 and Windows RT.

One thing we failed to mention during our live blog was a statement made by Ballmer's during his brief appearance on stage. He predicted that in a year's time, there would be 400 million Windows 8 and Windows Phone 8-based hardware products out there in the world. That includes PC s, notebooks, tablets and hybrids on the Windows 8 side, and smartphones on the Windows Phone 8 side.

That's certainly an ambitious number, but it's certainly doable, mostly because PC makers will start installing Windows 8 on new PCs on October 26th. Despite the slowing sales growth of new PCs, there will still be a lot of them that will have Windows 8 on their hard drive.

The big question: How many of those 400 million hardware devices will be running on Windows Phone 8?

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When is this guy going to realise that saying something doesn't make it true. He is a total idiot. How he got in charge is beyond me. Bring back Billy boy.

Production numbers and actual number in use are two totally different things. How many millions of devices will be sitting on shelves somewhere in the world waiting to be bought and used?

I have many friends who want to switch to WP phone, but I told them to wait 'till WP8. I'm pretty sure there are many out there are waiting for the release of WP8 phones too.

Marketting department need to all be replaced to start with. They just lost big time by not even giving a teaser demo of WP8 at the Nokia launch given Mapple will be showing off a functional phone next week (apparently).

AnarKhy said,
so most likely 1 million wp8 lumias and 399 million pcs

4 million lumias sold. I say 7 million wp7 in total in the last q. x 4 = 28million a year. 30% increase due to wp8. 37 millions wp8 sold in a year.

38 million wp8 sold and 362million w8 sold. Who knows, the wp8 might pop even further.

Ballmer and his minions predict a lot: iPod being just a fad, iPhone not gaining any significant marketshare, Zune being a success, iPad failing. Every time they open their mouth the opposite seems to happen. Maybe he should just shut up and Windows Phone will become a success.

JSYOUNG571 said,
Wild prediction for a company who has done nothing but ruin the trust of it's customers in the smartphone department.

what? how has it ruined the trust?
I have an lg optimus 7, it has been faithful for the last 2 years. and guess what, I don't feel its outdated now. Knowing that Microsoft is not letting me upgrade it to wp8 is not a bad thing to me because one, they are providing me with 7.8. and two, after two years I can upgrade my phone anyway.

JSYOUNG571 said,
Wild prediction for a company who has done nothing but ruin the trust of it's customers in the smartphone department.

I think you can safely add ruining the trust of its laptop and desktop customers.

I can imagine them being used by Microsoft employees and their family, but not so much the average consumer. Too late to the party and doesn't offer anything over the competition. The GHz =/= core argument is nothing but a dick size competition for nerds.

Most sales of Windows 8 will be on new machine as has been on most new version of windows, however with an upgrade only costing $40 things may change. Windows 8 will do alright maybe not as good as Windows 7, but definitively much better then Vista.

A lot of these sales will be spurred on by new PC purchases. Corporations will most likely wait a little while before/if upgrading. Just how it normally works out.

Coming from the same man who predicted the iPhone was going to be a fail and tried to sale someone on a ugly HTC running Windows Mobile 6.

very optimistic... with so many positive review w7 sold 630 m license in 3 years
and about wp8 the same trend ll continue like wp7. will believe when it sells well.

wont happen next year with half the people saying negative about w8

still1 said,
very optimistic... with so many positive review w7 sold 630 m license in 3 years
and about wp8 the same trend ll continue like wp7. will believe when it sells well.

wont happen next year with half the people saying negative about w8

That's alright, Microsoft will just massage the figures by counting downgrades to 7/Vista as a Windows 8 licence sale lol.

simplezz said,

That's alright, Microsoft will just massage the figures by counting downgrades to 7/Vista as a Windows 8 licence sale lol.


An example of the old adage: "Figures don't lie but liars figure."

Well of course there will be a lot of Windows 8 installations - the consumer pretty much has no choice when buying a new PC to have Windows bundled. Remove PCs from the equation and recalculate that figure - that will be interesting.

ShMaunder said,
Well of course there will be a lot of Windows 8 installations - the consumer pretty much has no choice when buying a new PC to have Windows bundled. Remove PCs from the equation and recalculate that figure - that will be interesting.

There are lots of companies who ship Linux with PCs, and no one buys them, the one who buy immediately install windows on it. Yeah blame it on "pre installed Windows" :rollseyes:

simrat said,

There are lots of companies who ship Linux with PCs, and no one buys them, the one who buy immediately install windows on it. Yeah blame it on "pre installed Windows" :rollseyes:

I wasn't implying that. I know that Linux isn't a solution on PCs for a lot of people. I'm just stating that a PC comes with Windows (because it has the best compatibility and support etc.) - this part isn't news, its if you minus PCs from the equation which is news.

simrat said,

the one who buy immediately install windows on it.

I find hard to believe that people go out of their way to find a Linux PC (which is usually more expensive than a Windows PC with the same specs) just to install Windows on it.

ichi said,

I find hard to believe that people go out of their way to find a Linux PC (which is usually more expensive than a Windows PC with the same specs) just to install Windows on it.

the systems with linux preinstalled are actually cheap here (India), lots of small companies sell PCs with linux ( mostly ubuntu or BOSS ). Average Indian doesnt know about different OSes, they just buy PCs because of low price. later when their apps dont work or there Devices drivers wont install, they immediately install pirated windows XP ( yes even dumbs can install XP here ) on it, or calls support guy which also ends up installing windows on it.

ShMaunder said,
Well of course there will be a lot of Windows 8 installations - the consumer pretty much has no choice when buying a new PC to have Windows bundled. Remove PCs from the equation and recalculate that figure - that will be interesting.

Microsoft is also counting downgrades to Windows 7/Vista as Windows 8 licence sales too, and if Windows 8 is anything like Vista, which is pretty much a given, then most of that 400 million represents older versions of Windows, not 8.

The obvious question is: out of this 400 million how many will be W8 and how many WP8?.........
Just through SA MS will have a huge number of W8 licenses sales but WP8 ones?

I LOVE THIS COMPANY!!! RRRRRRRRRRRRRRRRRRRAAAAAAAAAAAAAAAAAAAA!!!

Probably needed some Gatorade after that one. lol

smooth3006 said,

considering wp sales/marketing i haven't been wrong yet.

Learn to read. He didn't mean just WP devices....

"There would be 400 million Windows 8 and Windows Phone 8-based hardware products out there in the world. That includes PC, notebooks, tablets and hybrids on the Windows Phone side, and smartphones on the Windows Phone 8 side"

smooth3006 said,
in his wildest wet dream there will be 400 million sales in the next year.

You are such a smart and visionary guy, I always enjoy all of your posts and predictions

Edited by Ely, Sep 5 2012, 9:50pm :

smooth3006 said,

considering wp sales/marketing i haven't been wrong yet.

This prediction really has very little to do with Windows Phone...

Troll doesn't have the ability to read. Don't expect much from him.

javagreen said,

Learn to read. He didn't mean just WP devices....

"There would be 400 million Windows 8 and Windows Phone 8-based hardware products out there in the world. That includes PC, notebooks, tablets and hybrids on the Windows Phone side, and smartphones on the Windows Phone 8 side"

Impressed with Windows Phone 7. Not impressed with the lack of apps for it though. Until there is better app support I can't see me moving from the iPhone. Sorry Steve.

SK[ said,]Impressed with Windows Phone 7. Not impressed with the lack of apps for it though. Until there is better app support I can't see me moving from the iPhone. Sorry Steve.
^^ Knows nothing about WP8 ^^

If anyone went to the NOkia event this evening you would realize that Windows Phone 8 is the **** and the Nokia Lumia 920 is mighty awesome. Shhh... even without the 41 MP sensor that camara rocks and it has been stated so far it's great. With the right Marketing I could see that 400 million figure surpassed.

nickcruz said,
.....With the right Marketing I could see that 400 million figure surpassed.

You hit one of the two remaining nails on the head, good marekting! Without this and full and vigorous carrier support this will not achieve its potential.

In terms of the 400million figure that's just bullsh1t marketing speak to hide the fact that 98% of that will be non smart phone devices.

MrHumpty said,
^^ Knows nothing about WP8 ^^

Your right. Please explain what's new on the app front of WP8?

Vice said,
He is looking quite healthy. Lost some weight, looks good.

Actually I got the opposite impression: he looked like Fantomas.

Vice said,
He is looking quite healthy. Lost some weight, looks good.

He does look a lot healthier. Good for him. I bet he smells funny though. He just looks like someone who has bad BO. That's all I'm sayin.

Shadrack said,

He does look a lot healthier. Good for him. I bet he smells funny though. He just looks like someone who has bad BO. That's all I'm sayin.


Ehh, I get the impression he has that not-quite-right cologne smell to him, as opposed to actual unwashed stink ala Steve Jobs.

Shadrack said,

He does look a lot healthier. Good for him. I bet he smells funny though. He just looks like someone who has bad BO. That's all I'm sayin.

Wow all the hate this man receives from people who don't even know him. If you did, you would know that he is a cool guy, much cooler than the ego maniac Steve Jobs.

nickcruz said,

Wow all the hate this man receives from people who don't even know him. If you did, you would know that he is a cool guy, much cooler than the ego maniac Steve Jobs.

He could be a saint but it is all about presentation and perception. It might be just me but I know he is intelligent, articulate and generally a good guy but that is for nought if his presentation persona turns people off and unfortunately for MS it does.

As soon as I saw him my first thought was he has lost so much weight I wonder if he is ill!! However looking again he looks sun tanned and I hope his loss of weight is purposeful rather than being part of some sinister ailment.

What they need to do is change the MS (Steve Balmers) persona. He needs a good PR coach and he needs it quick or he needs to appoint a press secretary to speak on his behalf.

nickcruz said,

Wow all the hate this man receives from people who don't even know him. If you did, you would know that he is a cool guy, much cooler than the ego maniac Steve Jobs.

Am I just not allowed to be immature every once and awhile?

Shadrack said,

Am I just not allowed to be immature every once and awhile?


Non-judgmental correction for the benefit of all mankind who may be learning English: it's once in a while, not once and awhile.

On-topic: people can be immature, but they can't expect not to be called out on it. It's up to the immature person to decide where that criticism falls in their priorities. You could choose to take all criticisms to heart, but this would leave you a neurotic mess. You could choose to ignore all criticisms, but this would turn you into a jerk with no ability to grow as a person. As usual (not 'as per usual'--NEVER 'as per usual'--I HATE AS PER USUAL /invitestrolling) this leaves you in a bit of a gray area. Carry on.

Joshie said,

Non-judgmental correction for the benefit of all mankind who may be learning English: it's once in a while, not once and awhile.

Woops, I knew that. Haste makes waste.