Barnes and Noble to release new eReader in spring 2012

Barnes and Noble may not be considered a tech company by most people, but the company's CEO William J. Lynch Jr. says that's exactly what the book seller is now. That's according to a new and lengthy article at the New York Times web site about Barnes and Noble which focuses on how the company is trying to make the transition from selling books from its brick and mortar stores to its its Nook eReaders.

While Barnes and Noble is by far the biggest bookseller in the US as far as its retail stores, it is competing with Amazon's Kindle for the eReader business. The Nook family of eReaders and tablets has managed to take some of the Kindle's market share away. The article says that the Nook family now has about 27 percent of the eReader market, while Amazon still has at least 60 percent.

Barnes and Noble launched the $249 Nook Tablet in late 2011. But the company isn't done yet. The article confirms there's a new eReader device coming in the very near future. It states:

At its labs in Silicon Valley last week, engineers were putting final touches on their fifth e-reading device, a product that executives said would be released sometime this spring.

No details about the new device were announced. It's possible that it could be an update for the cheap $99 Nook Simple Touch eReader or it could be a 10 inch version of the Nook Tablet which currently has a seven inch screen.

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8 Comments

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The First E-Read I purchased was the Nook. Since then I have purchased 3 other readers, most recently the FIRE. I have to say the Fire flat Rocks. Just like any Apple product, the spec's are not great, but the presentation is right now.

I agree with B&N that they need to changed their Bussiness model towards Technology. I hope the learn fromt he FIRE and update their software to intergrate more smothly.

I also belive whom ever can Sign a Contract with MS for Win8 first will have a huge leg up. Win8 is going to be huge, once people understand it. I have demo'd it to people and at first they are lost, but once they understand they LOVE IT.

I am maybe looking to buy an eReader in the near future. I am hesitating between a nook, kindle, Sony reader and kobo. I am concerned by the closed nature of the kindle, and preferably I want one that can handle pdfs well. Anyone have recommendations? Thanks.

Wang030 said,
I am maybe looking to buy an eReader in the near future. I am hesitating between a nook, kindle, Sony reader and kobo. I am concerned by the closed nature of the kindle, and preferably I want one that can handle pdfs well. Anyone have recommendations? Thanks.

Download Calibre. With Calibre you can convert any format (eBook) to fit your device.

Calibre is useful, but I don't think it will help you buy books from B&N and put them on your Kindle (for instance). Sad to say, but even Apple devices are more open than what Amazon and B&N are offering.

If you want access to the most book stores buy an Android tablet or an iPad.

Shadrack said,
Calibre is useful, but I don't think it will help you buy books from B&N and put them on your Kindle (for instance). Sad to say, but even Apple devices are more open than what Amazon and B&N are offering.

If you want access to the most book stores buy an Android tablet or an iPad.

Thank you for your suggestion but I do not consider slates to be eReaders. When I say eReader I mean with e-ink technology or similar.

From the nytimes piece:
“They have figured out how to use the store to sell e-books," she said of the company. "Now, hopefully, we can figure out how to make that go full circle and see how the e-books can sell the print books.”
How could that even be possible? In the future, people are either accustomed to reading e-books or online store like Amazon will replace brick and mortar store because of mostly cheaper prices and richer selection.