More EA news from Gamescom: the Battlefield 3 Premium Edition will be launching in September, and it'll be bringing a Battlefield Premium membership that allows access to all the downloadable content packs. You'll get Back to Karkand, Close Quarters, Armored Kill, End Game and Aftermath, plus the actual Battlefield 3 game, all for $70 (€60 in Europe and £50 in the UK).
Also included with the Premium Edition will be a Multiplayer Head-Start Kit, which "will automatically unlock 15 different weapons, gadgets and vehicle upgrades so new players can immediately jump in". EA's press release states the Premium Edition will be available in the UK on September 13, so we assume it will launch in other territories close to this date.
Source: Press Release