BBM to stay exclusive to BlackBerry devices

RIM may have wowed the audience at BlackBerry world earlier last month but the company has yet to release any product that has succeeded to take ground over the last year. 

It was rumored that RIM had been in talks with providers about licensing the technology behind BBM to other platforms -- including Android and iOS -- perhaps as a way to ensure the companys continued relevance, even if their device sales are waning, by keeping consumers locked into their platform. The new project was branded "SMS 2.0" internally, but it was killed as fast as it was created.

Today, the WSJ is reporting that RIM has decided not to pursue licensing BBM and the project was killed as soon as new CEO, Thorsten Heins, was appointed. "It was not up for discussion," one person familiar with the matter said. The WSJ points out that the move is a "big shift" from a few months ago when the company was scrambling to keep BBM relevant.

Whether BB10 is to be Research In Motions saving grace, or their last hurrah remains to be seen, but one thing is for certain; the company is betting big on the release of their next OS, otherwise, it may be their last. The question is, does anyone actually care about BBM on other platforms?

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19 Comments

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Blackberry is like your old grandpa trying to show he's still cool by doing a flip on a skateboard and breaking a lot of bones while doing it

PmRd said,
Blackberry is like your old grandpa trying to show he's still cool by doing a flip on a skateboard and breaking a lot of bones while doing it

LOL

The only thing that's good about BBM is that you can tell if your recipient has read your message or not.

Now I haven't used WhatsApp so I'm not sure if that has a feature like that, but the aforementioned feature is the only thing people seem to rave about with regard to BBM.

jamesyfx said,
The only thing that's good about BBM is that you can tell if your recipient has read your message or not.

Now I haven't used WhatsApp so I'm not sure if that has a feature like that, but the aforementioned feature is the only thing people seem to rave about with regard to BBM.

Apple's iMessage service does something like that.

jamesyfx said,
The only thing that's good about BBM is that you can tell if your recipient has read your message or not.

Now I haven't used WhatsApp so I'm not sure if that has a feature like that, but the aforementioned feature is the only thing people seem to rave about with regard to BBM.


Whatsapp does THAT on iOS and BBos, iMessage on iOS as well, the main issue I find with iMessage and whatsapp is there's no privacy control, anyone who has your phone number email contact (on iMessage) can message you. Whilst on bbm, the user needs to add you previously.

Also, I'm blackberry hardware, they just seem rather disposable if you ask me. Even the latest and greatest torch just feels above average in build quality

Draconian Guppy said,

Whatsapp does THAT on iOS and BBos, iMessage on iOS as well, the main issue I find with iMessage and whatsapp is there's no privacy control, anyone who has your phone number email contact (on iMessage) can message you. Whilst on bbm, the user needs to add you previously.

Also, I'm blackberry hardware, they just seem rather disposable if you ask me. Even the latest and greatest torch just feels above average in build quality

My WhatsApp does not tell me when someone has read a message. (iOS)

metro2012 said,
BlackBerries will still be popular (are still) because of the QWERTY keyboard. Nothing beats it.
Umm their new BB10 devices are moving away from hardware keyboards... (You do realize RIM shows itself as a hypocrite more than a trend setter right?) Also unless it's a slider you loose alot of screen realestate to thats POS keyboard, and trust me it is a POS on most of there phones.

DJ Dark said,
Umm their new BB10 devices are moving away from hardware keyboards... (You do realize RIM shows itself as a hypocrite more than a trend setter right?) Also unless it's a slider you loose alot of screen realestate to thats POS keyboard, and trust me it is a POS on most of there phones.


No they arn't. Research before making a fool out of yourself.

Frank2029 said,

No they arn't. Research before making a fool out of yourself.
Please point out where I'm wrong. Blackberry's are irrelevant in todays market and even morn so with the slew of new messenger style apps that are far superior to BBM.

http://www.pcmag.com/article2/0,2817,2403818,00.asp

This design is indicative of a shift in the BlackBerry OS itself. Whereas RIM's past operating systems have placed the keyboard front and center, BB10 has been developed primarily for use on touch screen-based devices. RIM confirmed that it will still be making BB10 phones with keyboards, but those aren't the real focus here. And given the look and feel of the new OS, it seems like a keyboard on a device running BB10 will function much the same way it does on keyboarded Android or Windows smartphones

Of the few people with BlackBerries I know, quite a few have moved to using WhatsApp instead because it works for people with Android/iOS too.

^ not like our market are Major , they don't take us that seriously

if it die in US/EU

it will vaporize in any case here

It may seem that BBM is dead but fact is, here in the Middle East, many tend to continue using BBM, purely for texting and keeping in touch. People here tend to carry their Blackberries as a secondary phone. Thing is, many hate people here Blackberries, but they can't easily let go due to the contacts they have on BBM. The concept is that if they lose the contact, they'll lose touch of that person. BBM's different from other solutions available, as many involve giving out your phone number. While with BBM, all that is needed is a PIN, allowing some privacy. Also, it offers a unified solution. Yes, I do realise that Kik Messenger, and other similar messenger applications offer similar ideologies, however the user needs to download and install the software, and it isnt native. For an IT community, such as Neowin, this doesn't sound too difficult. However, for the average Joe, installing and updating software appears to be a hassle, as they'd prefer it come pre-loaded with the phone. This concept may sound unnecessary, but it seems to be doing rather well here, as people have become BBM addicts, texting wherever they go, as if their faces were glued to the phone. It may sound illogical, but that is what's going on in our region.

Yes, people are transitioning to other smartphones , but they still carry their blackberries. Slowly, the market here is shifting as other smartphones are gaining traction, while providers are waking up. Previously, the Blackberry packages were cheaper monthly, than the regular data packages, for the same data cap. However, that has changed over the course of the past year.

Blackberry maybe on it's last legs in many parts of the world, but it might have a chance in this part of the world, as many are not eager to dump their BBM lists in favour of newer, more advanced smart phones, with similar capabilities.

BBM is a waste of space anyway, you can use Facebook, SMS, twitter, and many other forms of networking on pretty much any phone available.

CronicHazel said,
I don't think anyone cares about using BBM at this point. Sorry, RIM. D:

A lot of people (mostly young people) in the UK I've seen use a Blackberry just for the BBM service.

I really think BlackBerry is on it's last legs. Quite a few of the corporate clients I knew who used BlackBerrys have moved over to iPhones and a lot of friends I have who use BlackBerrys don't bother with BBM nowadays and instead use WhatsApp, purely because of the cross platform messaging capabilities. The unplanned downtime last year was the final nail in the coffin for quite a lot of users. RIM had a niche with BBM when it was first lauched, but it's been pushed aside by alternatives that were either better or offered more features without the device specific limitations.