Behind the scenes: The making of Microsoft Surface

Microsoft is going all in today on the Surface and after announcing the price point and pre-orders for the tablet, they company has also posted a new video to its YouTube channel. The video, posted above, goes over all aspects of the design and features of the new tablet.

This rare, behind the scenes look, at the Surface comes after months of relative little noise from the company about the tablet. While Microsoft has done a good job at building the hype, we are finally getting to see the fruit of the labor over the past few years.

The Surface will go on sale on October 26th with prices start at $499.

Source: YouTube

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I'm a bit surprised that the pricing is so competitive; I assumed Microsoft would price higher in order to moderate demand so as not to undercut their OEM partners too much. But Microsoft is being aggressive; I think you'll find that they will not keep up with demand so as to create hype, and this will be intentional, again, to not undermine their OEMs.

I have one question. Does it have built in GPS capability? I didn't see that in specs, not sure what to look for in specs. in that department.

jimmyfal said,
I have one question. Does it have built in GPS capability? I didn't see that in specs, not sure what to look for in specs. in that department.

All Windows 8 and Windows RT devices support location tracking based on WiFi triangulation. Note that most WiFi tablets (including the iPad) do not include separate GPS sensors.

Brandon Live said,

All Windows 8 and Windows RT devices support location tracking based on WiFi triangulation. Note that most WiFi tablets (including the iPad) do not include separate GPS sensors.


About to say the same thing, GPS for SoC's only seem to be included with cell modems. If you're in the middle of nowhere how will you get the maps anyway with out a data connection? Although Microsoft may of just made a market for 3G+ Compass dongles...

Silver47 said,

If you're in the middle of nowhere how will you get the maps anyway with out a data connection?

You use Nokia's map system. All maps are stored locally so don't need a connection. Alternatively you can use your iPhone 5 map software which will show that you're not in the middle of nowhere but next to the Brooklyn Bridge.

Great job. Im glad they are taking a page out of apple's book. These designers/engineers talk with passion and I love that.

Frankenchrist said,
So the manufacturing costs should be about $200-250 like the iPad?

What makes you think that? It is more likely that Microsoft is hardly making a profit on this. As the video states Surface is new technology made from rarely used materials. Its manufacturing costs should be higher by default because of the non-standard design choices.

Its cost is also raised by having to make up for the development costs. Whereas Apple hasn't really innovated their design since the original iPad. They're squeezinfg every coin there is out of the iPad and iPhone as quickly as possible, I'm not sure if Jobs would be happy about that either.

I am so excited. Pricing announcements. TV adverts. Just everything in general

(P.S. UK link is being put up now)

Edited by drazgoosh, Oct 16 2012, 4:28pm :