BenQ New English Name to be 'Qisda'

While BenQ just announced it will change its Chinese name from "Jia Da" to "Jias Da" (transliterated from Chinese) last week, the company recently stated the official English name for the new company will be Qisda, which stands for "quality innovation speed driving and achievements."

The new names (Chinese and English) will be effective on September 1, 2007, said the company. With a spin-off project, Qisda is expected to turn profitable in 2008, said KY (Kuen-Yao) Lee, chairman of BenQ. Qisda will mainly focus on LCD monitors, projectors, MFPs (multi-function peripherals) and handset ODM/OEM businesses. The LCD monitor segment will be the sales driver initially and account for 30-40% of the company's revenues, Lee noted. Lee stressed that Qisda will not compete for notebook OEM/ODM orders.

BenQ will be a wholly owned subsidiary of Qisda and will keep BenQ as its brand name. The own-brand product lines will remain the same as now, covering wireless communication products, mobile phones, LCD monitors, LCD TVs, Joybook notebooks, optical storage products, MFPs and scanners, the company said. LCD monitor is the major segment for BenQ's revenues, accounting for 35% of the company's current sales, sources said.

In addition to the spin-off project, BenQ also plans to reduce capital by 40% to NT$15.4 billion (about US$465.2 million) in the future, said Lee. BenQ reported losses of NT$27.6 billion in 2006.

News source: Source

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22 Comments

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lol, "quisda" ... can't wait for them to sell these in Romania. (my fellow countrymen will know why ... chizda :D)

Qisda ... not to be confused with Al Qisda, the Taiwanese Terror Cell branch of Al Qaeda.

I guess they get BEND over too Quickly with BENQ ...

anyway, strictly speaking Jias Da is not transliterated from Chinese directly because there is no such word 'jias' in hanyu pinyin.. rather it should be Jia Shi Da.

Well the whole article is misleading then

TITLE: BenQ New English Name to be 'Qisda'

First paragraph conclusion:

While BenQ just announced it will change its Chinese name from "Jia Da" to "Jias Da" (transliterated from Chinese) last week, the company recently stated the official English name for the new company will be Qisda, which stands for "quality innovation speed driving and achievements."


Also, Why would you want to read the whole story that is just on a name change? Who cares? There's no vital information or something interesting.

The first paragraph is supposed to tell you abotu the whole article, and then later it says Oh it's not BenQ but another copany there making.

i say the writer doesn't know how to write.

You guys must be morons. It's sad when most people on Neowin don't even read an article before commenting. They just read the headline, first sentence or two, a couple other people's comments maybe and that's it.

As someone already quoted in large font, BenQ will be a wholly owned subsidiary of Qisda and will keep BenQ as its brand name."

Fools.

If they just came out without saying they were BenQ and just changed the name for the US than I would think they were a pretty highly big company, why? Cause of the name, they chose a pretty proffessional and flashy. Nice name choice but, I would prefer BenQ.

BenQ will be a wholly owned subsidiary of Qisda and will keep BenQ as its brand name

BenQ products already suck as is anyhow, cheap Chinese crap, this is the same company that produces Aopen and Acer hardware.

xpablo said,

BenQ products already suck as is anyhow, cheap Chinese crap, this is the same company that produces Aopen and Acer hardware.

Also the same company that made most of Dell's flat panels... so whats your point? they were good quality...

They are going to lose market share with that new name. BenQ was getting widely popular. Every office I go to had a BenQ product. Changing the name is going to kill them because they lose that history and the name is not as easy or pleasing to say.