Best Buy building their own tablet

It seems like everyone wants to get in on the tablet market with their own device, and apparently beleaguered retailer Best Buy is no different. Starting November 11th, they'll be offering their own Android tablet, the Insignia Flex, named for their electronics store brand.

Business Week says that the new device will run Ice Cream Sandwich (God forbid an Android device that runs the latest OS), and will sell for about $250, putting it in competition with the likes of Amazon's Kindle Fire and Google's own Nexus 7.

There's one thing setting the Insignia Flex apart from those other devices: size. Best Buy's tablet will reportedly be packing a 9.7 inch display, putting it more in line with Apple's iPad than its budget-priced Android competitors.

We've still got a ton of questions about the device, like whether it'll be running vanilla Android, or some sort of souped-up in-house variety along the lines of the Kindle Fire. We'll also be really interested to see what Best Buy can do to set itself apart from the competition, other than the Flex's form factor. Since Rhapsody acquired Napster from them, Best Buy's portfolio is virtually devoid of any online services, save for a rather lame app search engine called the App Discovery Center.

But who knows - maybe they'll find the secret sauce to catch some of Amazon's Android success. It just seems like an utterly bizarre, out of character move for a troubled electronics retailer to launch a tablet while they're struggling to stay afloat. The Insignia Flex is launching November 11th with a dual core, 1GHz processor and 10 hours of battery life.

Source: Business Week | Reuters | Image via Insignia

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19 Comments

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I wonder why no new tablets come with Jelly Bean instead of ICS. Jelly Bean's been out for some time now. This is what I don't like about Android - it really is a pain to upgrade without rooting your device.

Kunal Nanda said,
I wonder why no new tablets come with Jelly Bean instead of ICS. Jelly Bean's been out for some time now. This is what I don't like about Android - it really is a pain to upgrade without rooting your device.

I don't understand why JB is out for a while now and we still stuck on ICS.
Probably ICS is much of a pain without rooting... Guess what? It works...

I don't see how spending millions of dollars developing a proprietary tablet, and millions more advertising it is in any way a good idea for a financially failing company. This tablet, without-a-doubt, will be overshadowed by not only the tablets that are already on the market, but by the new ones soon to be released too. Seems like a terrible idea.

Well let's be honest, someone is building Bestbuy a tablet and they are slapping a Bestbuy logo on it.. like the Insignia TV's which are excellent quality, since they are made by LG.

vincent said,
1mhz, the tablet that time traveled from 1980

Yeah, that should be 1GHz. Of course, we weren't the only ones who made that mistake...

THolman said,

Yeah, that should be 1GHz. Of course, we weren't the only ones who made that mistake...

Of course. That tends to happen when you copy and paste

Will the screen be 1024x768 like the original iPad too? If so, I don't think the Nexus 7 has anything to fear with a Tegra3 and 1280x800...

TruckWEB said,
Will the screen be 1024x768 like the original iPad too? If so, I don't think the Nexus 7 has anything to fear with a Tegra3 and 1280x800...

Except for the ClearType HD technology behind it that Microsoft seems to be extremely proud of.

yowanvista said,
"The Insignia Flex is launching November 11th with a dual core, 1MHz processor and 10 hours of battery life."
1MHz??

compensated by good battery life looool

TruckWEB said,

Yeah, but since it's a dual core, it should be faster than a Commodore 64... !!!

But slower than a 128, since in general 100% utilization of both cores all the time isn't feasible.