Bing and Yahoo transition beginning today

It's been a highly successful year for Microsoft's Bing search engine, which started off as Live search, and was almost named Kumo. The little search engine that could has grown so much in the last 14 months.

Only months after Bing launched into beta, Microsoft was in talks to acquire Yahoo!'s search technology and take over the falling search giant. In December 2009, the two giants finalized a search deal that would replace Yahoo!'s search engine with Bing for 10 years.

Today marks the beginning of that deal that will see Microsoft begin the organic (algorithmic) transition, which means that Bing will replace the English version of Yahoo!'s organic search results. As posted by Neowin last month, the partnership will see Bing capture as much as 31.6% market share in North America. Bing currently owns 7.07% market share in North America, and 3.44% worldwide.

This will be the first time in years that any search engine has gained any kind of traction on Google, which still dominates with 84.53% in North America.

The organic search take-over should see Bing jump more than 24% next month, as it acquires more than 159 million new users. The organic search change will see 15 million new users from Canada, and 144 million users from the United States.

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25 Comments

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That fine, but come on. I very much doubt that most people who actually still use Yahoo! even know what a search engine is. It's still going to say Yahoo search so it's not like they're going to notice.

Skyfrog said,
That fine, but come on. I very much doubt that most people who actually still use Yahoo! even know what a search engine is. It's still going to say Yahoo search so it's not like they're going to notice.

I agree with you. First, it won't be announced, it's a hidden change that Yahoo users won't notice. Second, even if it was in poppy red, size 80, in the front page, most people would just dismiss it.

It's a good leverage for Microsoft. If they can take advantage of it Bing might actually have a chance.

The organic search take-over should see Bing jump more than 24% next month, as it acquires more than 159 million new users.

Not necessarily true. I'm a current Yahoo user, who plans to switch to Google... I'm sure I'm not alone.

Hendrick said,

Not necessarily true. I'm a current Yahoo user, who plans to switch to Google... I'm sure I'm not alone.

Why switch now? Yahoo's search engine was pathetic compared to Bing. Just MS hate?

Skyfrog said,

Why switch now? Yahoo's search engine was pathetic compared to Bing. Just MS hate?

At least he's choosing which one he wants to use rather than have the decision slapped on to him like current Yahoo users' will.

Skyfrog said,

Why switch now? Yahoo's search engine was pathetic compared to Bing. Just MS hate?

And Bing in turn is pathetic compared to Google. It never finds what i want it to find. It's horrible.

Twisp said,

And Bing in turn is pathetic compared to Google. It never finds what i want it to find. It's horrible.


Really? I think your searching capabilities are horrible, Bing is pretty much on a par with Google now in terms of quality of results.Plus it doesn't return as much useless links as Google.The images and videos search nearly bang those of Google's.

Edited by Code149, Aug 18 2010, 5:18pm :

Misses the difference of Bing as homepage compared to Google when all they show is search results. Will users really notice. The deal is only temporary. If you can't make users switch seems kinda pointless.

How can Bing gain as much as 31.6%, while Google dominates with 84.53%? At least one of those numbers is inaccurate.

pickypg said,
How can Bing gain as much as 31.6%, while Google dominates with 84.53%? At least one of those numbers is inaccurate.

I was thinking the same thing... What is this, public school math?

pickypg said,
How can Bing gain as much as 31.6%, while Google dominates with 84.53%? At least one of those numbers is inaccurate.

Yeah... Yahoo has like 8%, so Bing wil have 15% in North America for now and since Google doesn't just stand still, this will probably be the most it'll get... not to mention people who dislike Bing leaving Yahoo for Google or maybe not. Oh well, any competition is good for us

Oh dear, atm only 3.44% worldwide. Considering how long Microsoft has been hammering at the search market that is really poor.

thealexweb said,
Oh dear, atm only 3.44% worldwide. Considering how long Microsoft has been hammering at the search market that is really poor.
They've not been doing much outside the US though, yet.

Kirkburn said,
They've not been doing much outside the US though, yet.

7% is better but not great but thats not what I meant, how long has Microsoft been in the search market, probably over a decade and they have little to show for it.

thealexweb said,

7% is better but not great but thats not what I meant, how long has Microsoft been in the search market, probably over a decade and they have little to show for it.

I don't think you can look at it that way, as this is a completely new product. They cut the old search tools they used and started over...

thealexweb said,
Oh dear, atm only 3.44% worldwide. Considering how long Microsoft has been hammering at the search market that is really poor.
If you look at many of the localized Bing search engines around the world, they're not even remotely done yet. I'm not really surprised.

Good gig for Bing. Yahoo might not be as big of a search provider as it was a while back, but they still get plenty of traffic.

Elliott said,
Good gig for Bing. Yahoo might not be as big of a search provider as it was a while back, but they still get plenty of traffic.

I agree! This really is an excellent deal for Microsoft.

dogmai said,
yahoo is just handing over their users.

Yahoo isn't even doing that, their still visiting Yahoo websites. And Yahoo still gets a 90% stake in any money coming from search ads.

dogmai said,
I'm a fan of Bing but is it really a real gain? They're not really gaining as much as yahoo is just handing over their users.

Of cause it is. A search engine only works better when more people use it.