Bing Business Portal launches

Microsoft today announced the beta release of the Bing Business Portal (BBP), replacing the Local Listing Center and bringing in a service that the company hopes will help businesses create and control listings on the increasingly popular search engine.

Businesses who have been using the previous "Local Listing Center" have already been migrated to the new site. The portal has a number of new tools that businesses can use to make customizing their listings on Bing not only far easier, but also with addition of increased details such as photos, menus, parking and more.

According to the Bing Business Portal, you can:

  • Claim, create, verify, and manage local business listings
  • Identify key search categories where you want your listing to appear
  • Customize listings with enhanced details such as logos, photos, and more
  • Create a mobile Web site (and free QR Code) so customers can learn about your business on their mobile devices
  • Create a custom menu (restaurants and bars) for inclusion on a mobile menu
  • Create Deals (coupons) and promote them for free on Bing (both PC and Mobile) and Facebook
  • Authorize other users to manage your listings

Businesses can also use the service to create and promote deals with no additional costs; these can then be easily highlighted on both Bing’s desktop and mobile services, while also being available on a Facebook page for easy access.

Bing has been increasing the number of ways in which businesses can improve not only their rankings, but also their local search results. The Bing Business Portal goes a long away to make this far easier than ever before, with the possibility of results appearing on the search engine within 72 hours. Businesses who are interested in making use of the portal can check out a full list of FAQ's on the official site.

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