Bing Cashback is no more

Our friend over at ZDNet, Mary Jo Foley, has pointed out that Microsoft is officially giving up on Bing Cashback. Bing Cashback was an incentive for customers to shop through Microsoft's Bing search engine, as opposed to other sites. When things were purchased through the special program, customers would get money back. This worked similarly to a mail in rebate. Microsoft used this model to get companies to advertise their products with them, as well as attract new customers to Bing.

On the Bing Community Blog, this is what Microsoft had to say:

"Why are we doing this? When we originally began to offer the cashback feature, it was designed to help advertisers reach you with compelling offers, and to provide a new type of shopping experience that would change user behavior and attract a bunch of new users to Bing.

In lots of ways, this was a great feature – we had over a thousand merchant partners delivering great offers to customers and seeing great ROI on their campaigns, and we were taking some of the advertising revenue and giving it back to customers. But after a couple of years of trying, we did not see the broad adoption that we had hoped for."

The Cashback program will continue through July 30th at 9 pm EST. After that, customers will have a year to redeem any credits they have accrued. Microsoft remains committed to the Bing search engine, expressing their aim to make it better suited to understand user's needs. Shopping will continue being a central attraction on their site, allowing users to find the products they want with ease.

Report a problem with article
Previous Story

Google to launch iTunes competitor as Google Music? Unlikely

Next Story

Lord of the Rings Online to start offering Free-to-Play option

39 Comments

Commenting is disabled on this article.

I am still jaded about Bing Cash, me and a friend ordered a very nice semi-expensive speaker system.
He get's the cash back, it didn't think I purchased the speakers, same item, same vender, etc.

"Shopping will continue being a central attraction on their site, allowing users to find the products they want with ease"
-------------

Sorry but without a cashback incentive, NO ONE will use that service, not when there are other website that do give cash back. And of anyone, Microsoft is the one that could afford to give cashback the easiest, but no, they are the one ending theirs.

This is not good. I will miss the 8% ebay cashback bigtime.

Two alternatives which don't pay as much as Bing did, but are still good are the cashback program on Fatwallet, and the one on MrRebates

This will be a huge blow to eBay. The majority of listings are BIN on eBay as it seems. Without cashback, better deals are to be had elsewhere (such as Amazon). Loved the program... especially when it was at 35 percent!

The only time I use bing is when I was going for the cashback, lol. bloated POS engine. I wonder how much traffic they'll loose now with cashback gone.

the article said,
But after a couple of years of trying, we did not see the broad adoption that we had hoped for.

in other news on the Neowin frontpage,
Happy first Birthday to Bing, a look back at 12 months of Bing

So, is Bing cashback is older than Bing? Did it start as a program on msn.com or something like that?

Firethorne said,

So, is Bing cashback is older than Bing? Did it start as a program on msn.com or something like that?

Yes, IIRC it was originally "Live Cashback" or something like that.

NateB1 said,
Yes, IIRC it was originally "Live Cashback" or something like that.

That assertion is indeed correct. Another thing people do not realize is that Microsoft's Cashback marketing/promotions budget was paying for the returned cash; although it was partially funded by the advertising revenues, it was always destined to end when the coffers went dry.

As for the multiple-country perspective, there are frequent and inconsistent legal requirements to Microsoft offering cash-based incentives to purchase through their services. Just think of how Amazon.com is not allowed to offer free shipping in France -- except instead of shipping, you get cold, hard cash. Clearly, a more difficult landscape to maneuver in.

I got around $30 through a deal on Newegg a year ago, before that I had never heard of it and I simply do not make enough online purchases so I haven't used the cashback system since then.

This decision won't exactly assist Microsoft in keeping the marketshare Bing has today, but MS is probably cutting back on their online division a bit. They're running that division with a lot of financial losses today.

panacea said,
alexweb: is it because you still use netscape??

I don't use netscape I'm just nostalgic and Bing it's just because Microsoft likes blanking most of the world when it comes to most promotions.

thealexweb said,

I don't use netscape I'm just nostalgic and Bing it's just because Microsoft likes blanking most of the world when it comes to most promotions.

They're a US based company, fool. Get over yourself; you're entitled to nothing.

thealexweb said,
Wasn't this always US only? once again Microsoft ignoring the rest of the world.

Sweet, merciful heavens! A US-headquartered company offering a service for customers of US-headquartered businesses NOT opening it up to the rest of the world? Absurd!!!

/seriously, every time someone outside the US whines that something is only available in the US, their country's version of electronic music and all toddler-inspired dances associated with them get downgraded to the next level of YouTube mockery

Joshie said,

Sweet, merciful heavens! A US-headquartered company offering a service for customers of US-headquartered businesses NOT opening it up to the rest of the world? Absurd!!!

/seriously, every time someone outside the US whines that something is only available in the US, their country's version of electronic music and all toddler-inspired dances associated with them get downgraded to the next level of YouTube mockery

You sir, have just made my day.

I'd love to know who the guy who saved $25,000+ using it..... some guy at slickdeals has that listed as the amount saved...

neufuse said,
I'd love to know who the guy who saved $25,000+ using it..... some guy at slickdeals has that listed as the amount saved...

That's crazy!... Slickdeals helped me find out about it in the first place. I hope an alternative rises up.

It would be nice if Bing cashback could be exclusive to Ebay or something.

Kondrath said,

That's crazy!... Slickdeals helped me find out about it in the first place. I hope an alternative rises up.

It would be nice if Bing cashback could be exclusive to Ebay or something.

If cashback was on Newegg, I'd have used it.

Recon415 said,

If cashback was on Newegg, I'd have used it.

Bing cashback is good at Newegg. I've used it several times. It is only like 2% though.

djpailo said,
Never even heard of it

^- I think this is their problem.

It was kinda known here on Neowin, but that's not representative of the general population.

Damn. I actually went through with a lot of purchases after having the ability to go through Bing for Cashback. If I hadn't of had that extra off, I'd have been more inclined to hold off on the purchase.