Bing has entered the arena of URL shortening, turning long bits of URL into an easily manageable URL. Some Microsoft employees have already begun using the new service for posts on their blogs and tweets.
However, the new binged.it URL is actually longer than most shortening services out there, not to mention it’s longer than its own URL, bing.com. It may only be longer by one character, but with the domain like “bing.com”, Microsoft could have easily used bing.it, which is also owned by Microsoft.
Google recently came out with goo.gl (five characters), Facebook’s fb.me (four characters), bit.ly (five characters) and now Bing’s very own Binged.it (eight characters).
It appears this service is only open to Microsoft employees for blogs and tweets, as @ fareologist (Bing Travel) has been using the service for about a week now, while @bing still uses bit.ly for their shortening service.