Bing extends lead on Yahoo in April 2012 US market share

In January, it was announced that for the first time, Microsoft's Bing search service finally went past Yahoo to become the US's second most popular Internet search provider. This week, Comscore revealed the latest Internet market share numbers for April 2012 and saw both Bing and Google extend their market share leads on Yahoo.

The results show that Google had 66.5 percent of the US Internet market, up from 66.4 percent in March 2012. Bing also went up last month, to 15.4 percent, compared to 15.3 percent in March. Yahoo had 13.5 percent of the search market in April, down from 13.7 percent.

Microsoft is still in the middle of a 10 year deal with Yahoo to provide the majority of the web site's search technology. If you combine Microsoft's numbers with Yahoo it means that Microsoft's search engine technology now controls 28.9 percent of US search results.

The Ask search network had 3 percent of the US search market share in April, while AOL's network held onto 1.6 percent. Both were unchanged compared to March.

Microsoft announced a major revamp of Bing a few days ago which, among other things, will see Facebook posts added to Bing's search results.

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They had better release a new version of IE and make it even harder for the aged and non tech savvy to work out how to change it. It makes me wonder what the market share would be if the first question upon install would be which search engine would you like as default?

kowcop said,
They had better release a new version of IE and make it even harder for the aged and non tech savvy to work out how to change it. It makes me wonder what the market share would be if the first question upon install would be which search engine would you like as default?

search is deeply integrated in windows 8 and it is all bing. likewise with xbox they are pushing bing. no doubt the xbox next will also have a lot of that. then if their phone OS takes off in the future, bing is not swicheable. They are putting all the pieces in place, now all they needs is to stop taking so long and release win8/xbox3/wp8 already.

It would be nice if Microsoft noticed there is a world outside of the US.

They might actually get somewhere if they put more effort into making product features global.

oceanmotion said,
It would be nice if Microsoft noticed there is a world outside of the US.

They might actually get somewhere if they put more effort into making product features global.

yes. part of the reason google is popular is because they give a damn about outside the US. bing is excellent in the US. their maps blow google maps out the water specially their street side. but go overseas and google at least has addresses. bing has just a big white square.

If you combine Microsoft's numbers with Yahoo it means that Microsoft's search engine technology now controls 28.9 percent of US search results.

So why does Microsoft lose billions every quarter on Bing?

simplezz said,

So why does Microsoft lose billions every quarter on Bing?
Because bing doesn't shows dozens of ads like Google does? Or because there are ads but not targeted at you because MS cares of your privacy?

Anthonyd said,
Because bing doesn't shows dozens of ads like Google does? Or because there are ads but not targeted at you because MS cares of your privacy?

That probably makes a bit of difference but no where near as much as Bing's lack of scale when it comes to users. Bing need's a surge in traffic permadently to take it in to the black

simplezz said,

So why does Microsoft lose billions every quarter on Bing?

"Billions" is really overstating losses attributed to Bing lately. They lost $479m in the lastest quarter which is $300m less than the previous years. Nearly a 40% improvement year over year. For a company yielding $5.1B in profits over the same time period, that is easily swallowed.

I wonder, though, what all is considered "Online Services" (BPOS/Office365)/Bing/etc.

Sauce:
Q3 By Segment: http://www.microsoft.com/Inves...Y12/Q3/SegmentRevenues.aspx
Q3 All MS: http://www.microsoft.com/Inves...12/Q3/IncomeStatements.aspx

TRC said,
How can Bing pass Yahoo Search if there is no Yahoo Search anymore?

Searches from Yahoo.com compared to searches from Bing.com. Just because they use the same backend doesn't mean it they can't tell where people are searching from.

Panda X said,

Searches from Yahoo.com compared to searches from Bing.com. Just because they use the same backend doesn't mean it they can't tell where people are searching from.

^This, they're looking at hits to the main sites , bing.com, yahoo.com and google.com and going from there. On another note since this post brings up the new facebook integration. People remember last month iirc, when you'd sign-out of FaceBook you'd see the bing home page (image and all) on facebook.com? Call me crazy but I can see FB adding a section to it's UI that lets you do web searches using Bing compared to just searching on FB itself. Like what MS is doing but going the other way.