Bing for iPad updated with Lasso "circle and search" feature

The iPad's huge sales success is causing more and more companies, including rivals of iPad's maker Apple, to create apps and web sites made specifically for the device. Today, Microsoft released a new version of its Bing search app for the iPad that adds an interesting new feature. As reported on the Bing web site, the new feature is called Lasso and it's designed specifically to use the iPad's big touch screen.

Microsoft states that normally it can be a pain to use a search engine on the iPad if you want to copy and paste some text on a web page or document to a search engine box. Microsoft claims that it can take as many as nine separate steps to use the iPad to search for texts. The Lasso feature in the Bing iPad app eliminates many of those steps. All you will have to do is enable the Lasso feature in the Bing app and then circle around the text that you want to search on via your finger on the iPad's screen. Bing then automatically searches for the text you have circled. That's basically two steps instead of nine. At the moment the new Lasso feature is only for the iPad app although Microsoft says "we’re already thinking about how to take Lasso even further."

The new version of the Bing iPad app also has some more new features and improvements including being able to "swipe through the last six Bing homepage images" and an improved movie theater search feature.

Image credit Bing.com

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18 Comments

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I hope some of these new features make their way to WP7 as well. Though in a lot of ways the integration is better, the other platforms do have some cool features.

acnpt said,
Is there a good reason why this should be US only?
Why are MS so dumb...

Most companies are US only with their features.

REBOOTME said,

Most companies are US only with their features.

....but Bing isn't a US only website, and MS is an international company.

acnpt said,

....but Bing isn't a US only website, and MS is an international company.

GE is an international company, yet they have US only stuff.... GM, Ford, etc are international companies, yet they have US only stuff

acnpt said,

....but Bing isn't a US only website, and MS is an international company.

probably alot easier to release something like this in one country instead of all around the globe where it can be attacked for patent infringement.. what if someone has something like this patented in japan? is it worth paying a huge amount out for the minimal amount of users they would gain.

Stewart Gilligan Griffin said,

GE is an international company, yet they have US only stuff.... GM, Ford, etc are international companies, yet they have US only stuff

The nature of the product is different. You can't download a Ford truck in Ireland can you? But you can access Bing just the same in Ireland or the US. To an internet business, international boundaries don't make much sense. Google understands this and they are much more successful in their internet endeavors overseas.

I really really hope Windows 8 integrates the Bing app. It would be a travesty and a disgrace if there is no built in search app like the Bing for iPad. MS has been giving away all the cool apps like Bing and Photosynth to iOS users while ignoring their own users.

digger1985 said,
I really really hope Windows 8 integrates the Bing app. It would be a travesty and a disgrace if there is no built in search app like the Bing for iPad. MS has been giving away all the cool apps like Bing and Photosynth to iOS users while ignoring their own users.

Bing is quite nicely integrated into my Windows Phone, and just you wait for Mango

digger1985 said,
I really really hope Windows 8 integrates the Bing app. It would be a travesty and a disgrace if there is no built in search app like the Bing for iPad. MS has been giving away all the cool apps like Bing and Photosynth to iOS users while ignoring their own users.

My thoughts exactly. What about your own, Microsoft?

digger1985 said,
I really really hope Windows 8 integrates the Bing app. It would be a travesty and a disgrace if there is no built in search app like the Bing for iPad. MS has been giving away all the cool apps like Bing and Photosynth to iOS users while ignoring their own users.

it will be integrated into internet explorer 10, but if you use another browser, you will have to kiss it goodbye

digger1985 said,
I really really hope Windows 8 integrates the Bing app. It would be a travesty and a disgrace if there is no built in search app like the Bing for iPad. MS has been giving away all the cool apps like Bing and Photosynth to iOS users while ignoring their own users.

Seeing that it's already really easy to search text on WP7, I don't see there being a need for a lasso feature if Microsoft makes Windows 8's touch interface like WP7.

andrewbares said,

Seeing that it's already really easy to search text on WP7, I don't see there being a need for a lasso feature if Microsoft makes Windows 8's touch interface like WP7.


I am talking about the bing app itself.

digger1985 said,
I really really hope Windows 8 integrates the Bing app. It would be a travesty and a disgrace if there is no built in search app like the Bing for iPad. MS has been giving away all the cool apps like Bing and Photosynth to iOS users while ignoring their own users.

its a strategy.. they are wanting to get people on the iphone and ipad using their apps to get brand awareness.. so that when they launch a product in a few years they can brag about integrating Bing because it really did not mean much when they announced it for the initial windows phone release (especially here in canada)

Lachlan said,

its a strategy.. they are wanting to get people on the iphone and ipad using their apps to get brand awareness.. so that when they launch a product in a few years they can brag about integrating Bing because it really did not mean much when they announced it for the initial windows phone release (especially here in canada)

What I am saying is that Windows 8 needs bing.

Mosqutus said,
Intriguing

that is a great idea.. looks even easier then when I am using my laptop and need to highlight and right click..