Bing gains more market share in web search

In January, it was reported that Microsoft's Bing internet search service had finally made the big move to go past Yahoo to become the second most popular search engine in the US. Now it looks like Microsoft is pulling ahead of Yahoo while Google still remains on top.

Business Insider reports that, according to ComScore, Bing had 15.3 percent of the internet search market in the US in February, compared to 15.2 percent in January. Yahoo, on the other hand, only had 13.8 percent of the market in February, compared to 14.1 percent in January.

Even with this modest gain, Bing is still well behind Google. ComScore says that it controlled 66.4 percent of the search market in February, compared to 66.2 percent in January.

Microsoft is still in the middle of a 10 year deal with Yahoo to provide the majority of the web site's search technology. If you combine Bing's numbers with Yahoo in February it means that Microsoft's search engine technology now controls 29.1 percent of US search results.

ComScore's numbers are based on web traffic only. It does not take into account searching via mobile platforms which is estimated to account for roughly 15 percent of all internet searches.

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20 Comments

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Bing is only headed in one direction... Bigger and better... Nice to have a good and improving search service that works across Windows, Windows Phone and XBOX.

Wow, a whole 0.1% rise? And that's news? 0.1% could be just a standard deviation. How old is author of this article, 5?

Yeah, when will MS add the "Do you want Google for your Metro Menu in Windows 8?". Was that not added because of a Federal court decision?

If Bing is powering Yahoo and it's now eating Yahoo's share, isn't Bing effectively eating it's own marketshare anyway?

ichi said,
If Bing is powering Yahoo and it's now eating Yahoo's share, isn't Bing effectively eating it's own marketshare anyway?

A combined figure which has gone down from 29.3 in January to 29.1 in February.

Good catch but what is the margin of error in these reports anyway?

lt8480 said,

A combined figure which has gone down from 29.3 in January to 29.1 in February.

ichi said,
If Bing is powering Yahoo and it's now eating Yahoo's share, isn't Bing effectively eating it's own marketshare anyway?

Exactly. If you combine the two, because Bing and Yahoo are basically the same now, then it's actually losing marketshare overall.

What i'd like to know is, what does Yahoo get out of this deal?

ozzy76 said,
15.3% in US, but I wonder what that is world-wide.

The average worldwide is misleading due to the major differences in the different markets, Google is at 65% ish in the US but is 90%+ in the UK, this leaves varying of marketshare for the others to fight over.

Bing really is quite good, I use it as default rather than Google now. I know the Google zombies around here find that impossible to believe, but it's true.

Martin5000 said,
Bing really is quite good, I use it as default rather than Google now. I know the Google zombies around here find that impossible to believe, but it's true.

They find it impossible to believe because they don't live in US. Outside this country Bing mostly sucks.

mantragora said,

They find it impossible to believe because they don't live in US. Outside this country Bing mostly sucks.

Why do you say that, I don't live in US, I don't have any problems with it, are there extra features when in US?

Martin5000 said,
Bing really is quite good, I use it as default rather than Google now. I know the Google zombies around here find that impossible to believe, but it's true.

Maybe doing global searches is great, but for localized info outside US, it's a great piece of crap.

I live in a small village, If i look for concerts in a local, Bing shows me only official webpage, a concert of 2010 and a bunch of not directly related info.
Looking at google, i found official webpage, a fan blog, the next concert and some related info about.

Tell me Google Zombie, but for me, Bing is useless.

Pepeda said,

Tell me Google Zombie, but for me, Bing is useless.

By zombies I meant people who blindly follow a brand for no reason other than they are too dumb to make their own mind up so they just do what marketing departments tell them to do. You made your own mind up.

Pepeda said,

Maybe doing global searches is great, but for localized info outside US, it's a great piece of crap.

I live in a small village, If i look for concerts in a local, Bing shows me only official webpage, a concert of 2010 and a bunch of not directly related info.
Looking at google, i found official webpage, a fan blog, the next concert and some related info about.

Tell me Google Zombie, but for me, Bing is useless.

Juat make sure you are logged out before you use google otherwise you end up getting annoying ads based on what you searched on youtube or gmail. Its their new policy to collect information from your search even though you dont like it and send spams to you accordingly.

S3P€hR said,

Juat make sure you are logged out before you use google otherwise you end up getting annoying ads based on what you searched on youtube or gmail. Its their new policy to collect information from your search even though you dont like it and send spams to you accordingly.

Same happens with Bing and other MS services from long before than March 2012.