Bing, Google and Yahoo! team up to create schema.org

It is not every day of the week that you see fierce competitors team up to create a unified project. But exactly that has happened as Bing, Google and Yahoo have worked together to create schema.org.

Schema.org is a new site intended to help site owners with using a common set of schemas. This new initiative is "aimed at creating and supporting a common set of schemas for structured data markup on Web pages." The search giants worked together to create a one-stop shop for website owners and developers. Microsoft states:

Schema.org will become a one-stop shop for site owners and developers, providing the tips and tools necessary to help improve how their sites appear in search results on Bing, Google and Yahoo! It will also help search engines better understand websites, and moving forward, Bing will work jointly with the larger Web community and its search partners to extend the available schema categories. Consumers will also benefit from this effort by experiencing richer search experiences and content from a much broader set of publishers.

While this new initiative is definitely for the technical user, it should help to create a more unified playing field now that Google, Bing, and Yahoo are all onboard. The goal is to help site owners and developers improve how their sites appear in search results.

The collaboration is a positive sign that even though Google and Bing are fighting for marketshare, they are able to put aside differences to help out the average consumer.

 

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19 Comments

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I wonder why they went the route of microdata instead of RDF/RDFa; the microdata just seems so limiting in comparison to RDFa.

Hmmm. Should we be encouraging the use microdata this early? I guess the spec is stable enough, though.

But it's great that the search engines have provided these vocabularies!

Meph said,
Hmmm. Should we be encouraging the use microdata this early? I guess the spec is stable enough, though.

But it's great that the search engines have provided these vocabularies!

The sooner they start getting the used, the sooner they start getting supported.

People using CSS3 and HTML5 is the driving force behind getting wide spread support for it.

FMH said,
Does it mean anything for the average user?

Ultimately, it will mean that you will be able to search with greater accuracy. E.g. “movies directed by Ronald McDonald” will be able to show you movies directed by someone of that name and not show you results about the food chain nor the “Super Size Me” movie.

Also, it provides a credible opportunity for search companies to provide indexes of the information that they crawl.

alexalex said,
Google and Yahoo are companies. Didn't know that Bing is a company as well :-)

they are also search divisions of a company, so all their search divisions teamed up

Stewart Gilligan Griffin said,

they are also search divisions of a company, so all their search divisions teamed up

So you say that Yahoo's search division is simply called Yahoo?

Stewart Gilligan Griffin said,

they are also search divisions of a company, so all their search divisions teamed up

I would say technically Bing is a company. It's a Microsoft Brand. You know like Windows and Office are companies too...lol...just messing with you.

alexalex said,
Google and Yahoo are companies. Didn't know that Bing is a company as well :-)

and Yahoo search is powered by Bing.. so really Google and Microsoft teamed up.

AtriusNY said,

So you say that Yahoo's search division is simply called Yahoo?

At this point Yahoo's search division is called Bing or Google, depending on the country lol