Bing is the default search engine for OS X 10.10

At one point in time, Apple and Microsoft were like oil and water. The two companies would do anything to avoid using each other's technology, but times have changed since Google rode into town on its mighty Android horse. 

With Siri, Apple took a step in a new direction and chose Microsoft's Bing search engine to perform web queries and today, with the announcement of OS X 10.10, Apple's desktop OS will now use Bing for web searches.  

Microsoft confirmed this information to Geekwire, who spotted that Bing was being used in 10.10, a move which must please Microsoft. Of course, Microsoft and Apple have become much closer over the past few years as both companies despise Google and have come to the realization that the enemy of your enemy is your friend. 

Microsoft recently released a version of Office for the iPad, which will surely help move the iPad deeper into the enterprise space and demonstrate that Microsoft and Apple can work together effectively.

With Bing gaining more traction from OS X, Siri and Windows 8, the platform should start to see noticeable gains in market share as each of these platforms grows. For Microsoft, this is a strategic win as the more users searching with Bing, the more meta-data the company can obtain to help improve its search results and create a better product for the end user.

It's a good thing that Satya Nadella does not believe in selling off Bing, since being the default search engine on all major platforms means a huge strategic win for the search service.

Source: Geekwire

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58 Comments

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As for Italy Bing is no competition for Google, from my experience I can tell that Bing really is no match for Google when it comes to searching, it's getting better, especially News and Weather, but it still lacks a lot of functionality compared to both Google and Bing US, and I think this is odd considering that Italy is one of the strongest markets for Windows Phone which, by the way, won't be getting Cortana before an uspecified date in 2015.

"At one point in time, Apple and Microsoft were like oil and water."

Actually, at one point in time, Apple presented Internet Explorer for Mac.

It's all competition except when it isn't. :-)

This would be OK if Bing was any good. Any time I've searched Bing I've not found what I was looking for, put the same string into google and it is right there in the top few results.

I don't like using the majority of Googles products but for search they are king.

Yea ill be changing that ASAP! would love to have siri move back to google. BING in nz just sucks and doesn't work compared to google.

I'm very happy to see Microsoft and Apple working closer together. I hate Google with passion and although never was a hug Apple person I also never really had problem with them or their products. As a matter of fact I'm even sporting a corporate iPhone at the moment and although I like Lumia better I also don't have much complaints either (except maybe battery life). On the other hand I did get to use a GS4 for a few weeks temporarily and although I would be a damn liar to say it sucked, it didn't really excite me that much ether. iOS is actually a quite elegant and simple (yet useful) OS

I guess that doesn't matter, people will change it to Google anyway and I find Google search to be more relevant than Bing.

On the contrary, Bing is quite excellent in the U.S. and in certain other countries... the results are far superior and up front instead of having to scroll through pages of often biased results on Google. With their new partnerships with local data (such as Foursquare), they'll get even better international support. Remember Google wasn't all that great internationally for quite some time before they made it big.

j2006 said,
On the contrary, Bing is quite excellent in the U.S. and in certain other countries... the results are far superior and up front instead of having to scroll through pages of often biased results on Google. With their new partnerships with local data (such as Foursquare), they'll get even better international support. Remember Google wasn't all that great internationally for quite some time before they made it big.

It could be and hope MS keeps improving Bing as competition is good. Don't want Google to be too complacent.

j2006 said,
On the contrary, Bing is quite excellent in the U.S. and in certain other countries... the results are far superior and up front instead of having to scroll through pages of often biased results on Google. With their new partnerships with local data (such as Foursquare), they'll get even better international support. Remember Google wasn't all that great internationally for quite some time before they made it big.

Far superior... man, I wish I could believe that. I don't like Google at all these days with their shenanigans, but I'd rather blow my brains out than be stuck with Bing.

I keep telling myself that maybe things are better, maybe it'll be different, and after a few quick searches, I just nope the eff out and abort back to Google.

Sucks because I'm really torn, as I want Bing to get better... I just don't want to have to use it until it actually IS better...

j2006 said,
Probably not by much given that OSX doesn't really have much marketshare.

You must be joking! Yes, Mac doesn't have too much market share (~7%) but neither does Bing (~6%). So getting all those users to search Bing by default could be a major boost percentage-wise.

j2006 said,
Probably not by much given that OSX doesn't really have much marketshare.

If Apple wanted "more market share" for market share's sake they'd hack together a plasticky piece of noisy, unsightly crap with a horrible bouncy keyboard, flaky trackpad, and washed-out, migraine-inducing screen and sell it for $299. There's no reason Apple CAN'T sell in that market, they just choose not to, as there's no profit in it and it would destroy the brand (think: Gateway, Acer, eMachines, etc.).

Just ask Acer's CEO what waits at the end of the race to the bottom, whoever their CEO happens to be this week ...

For Apple, having most of the top 10% of the market is far, far better for the bottom line than having the bottom 20 or 30 or 60 percent or whatever ...

Or put it this way: would you rather have 10,000 pennies or 1,000 quarters? Because 10,000 is "more than" 1,000, right? You'd have "more coins" if you had the pennies, after all, but they sure wouldn't spend as well.

So Apple would rather sell a few premium machines at decent margins rather than a lot of garbage with no payoff.

I'm sure bringing the eyes of the top end of the computing market to bear on Bing suits Microsoft just fine.

Northgrove said,

You must be joking! Yes, Mac doesn't have too much market share (~7%)

So, he must be joking, but you then go on to agree with the comment. I guess that means you're joking, too, right?

Northgrove said,

Mac doesn't have too much market share (~7%) but neither does Bing (~6%). So getting all those users to search Bing by default could be a major boost percentage-wise.

Bing has about 19% market share. Many believe that if they can push over 22-25% that will be a threshold to profitability but just making money is not the goal as MS is using Bing for data mining.

lkernan said,
First was Windows 8 with Bing, now it's Mac OS X with Bing.
Whats next, Ubuntu with Bing?

I'd assume that if MS made Canonical a good enough offer? The answer would be "yes."

lkernan said,
First was Windows 8 with Bing, now it's Mac OS X with Bing.
Whats next, Ubuntu with Bing?

It depends if Canonical is no longer being paid by Amazon or not :-)

For a while (10.04?) they had Yahoo as their default provider, which is Bing powered.

duoi said,
It depends if Canonical is no longer being paid by Amazon or not :-)

Adding Amazon results in their launcher by default never sat well with me... just felt hypocritical, never mind annoying. Easy to remove at least.

Max Norris said,
For a while (10.04?) they had Yahoo as their default provider, which is Bing powered.

Pretty sure Yahoo was powered by Google at the time.

tommytom02 said,
Pretty sure Yahoo was powered by Google at the time.

They picked up Bing in 2009, before 10.04, but I'm not 100% on that version, could Bing it to find out for sure.

Enron said,
There is no better search engine.

This is very debatable: I use Bing by default but quite often I found better results from Google, especially for searches outside the. US.

Cosmocronos said,

This is very debatable: I use Bing by default but quite often I found better results from Google, especially for searches outside the. US.

Outside the US? What is that, like on the ocean somewhere?

I dont know. I thought Microsoft was pretty close to Apple when they bailed them out financially after Steve Jobs returned. Microsoft's infusion of cash and commitment to Office releases for the Mac kept Apple in business.

It also potentially kept Microsoft from having a complete monopoly on the desktop OS market, too - if Apple went down at the time, there would quite literally have been no reasonable alternatives in the consumer space. I'm not sure the infusion of cash from Microsoft was entirely altruistic.

cluberti said,
It also potentially kept Microsoft from having a complete monopoly on the desktop OS market, too - if Apple went down at the time, there would quite literally have been no reasonable alternatives in the consumer space. I'm not sure the infusion of cash from Microsoft was entirely altruistic.

Not to me too how good the investment was from a financial point of view.

Id say Apple has had a pretty good relationship with Microsoft for a while now, going back to the early days when Jobs came back to Apple. Google thats a different story.

Figure 8 Dash said,
The tears from hardcore Mac fanboys will be sweet, not salty.

From fanboys probably but as soon as the discussion moves among more mature people the similarities and the commonalities, at least tactical ones, among the two companies are obvious.

Figure 8 Dash said,
The tears from hardcore Mac fanboys will be sweet, not salty.

Why would a fanboy hate this? I'd consider myself a fanboy and I love the direction Microsoft and Apple are going in - burying the hatchet and focusing on who the real 'enemy' actually is - Google.