Bing makes gains on Google's market share in December 2012

Over the past few months, Microsoft has been taking its online search battle with Google to the next level. Microsoft ran a TV ad campaign that compared search results from Bing against those from Google. Microsoft has also claimed that Google doesn't care about the privacy of their users. Most recently, Microsoft launched the "Scroogled" campaign to show that search results in Google Shopping are influenced by paid ads.

It's looking like these campaigns may have turned a few people away from Google. ComScore's latest Internet search market share numbers for December 2012 show Google with 66.7 percent of the market, down 0.3 percent from November 2012. Meanwhile, Microsoft's US search share is shown at 16.3 percent in December, up 0.1 percent from November 2012.

Yahoo came in third with 12.2 percent for December 2012, again up 0.1 percent from the month before. Bing is the basis for Yahoo's search engine, which effectively means that Microsoft gained 0.2 percent of the Internet search market in December.

ComScore also said that over 17.6 billion explicit core searches were conducted in December 2012, with Google-based sites generating 11.8 billion searches and Microsoft-based sites were second with 2.9 billion searches.

Source: ComScore | Image via ComScore

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I use Bing exclusively and it works perfectly. Privacy is a big concern of mine, Bing addresses that issue with professionalism. Also, Google is run by extreme, far left leaning Communists. Microsoft supports the United States of America and promotes the USA on Bing.

God bless Microsoft.

I want to use Bing, but the search results that come up aren't that great. I'm gonna go search up now...nvm its the same ****.

As much as I want to like Bing (the photos on the search page are cool for starters), I've never found their results to be as good or their search suggestions as comprehensive as Google's.

Even %0.1 is major bad news for Google. Google's whole business is search. Every % Bing gains, eats away that % of Google as a company.

this % is only in Us and these fluctuation has happened many times. thinking that this would affect google is foolish

Really? Almost 3 billion searches and 16.3% of US marketshare against a competitor that's pretty much had a monopoly for over a decade isn't significant? And that's just for bing.com

Yahoo uses bing and that's another 12.2% so that's a total of 28.5% of the US search engine marketshare.

Totally not significant at all.

technikal said,
The figures quoted here aren't even close to being significant nor do they indicate *anything*

1- yes, they're pretty significant
2- compare how much marketshare bing/live search had years ago and compare it to today and you'll notice a very positive pattern.

Please.... it meant that the % change is insignificant.... And yes I do use Bing as well as Google.
The quality of the comments here is really spiraling down. I remember when people here were discussing technical, interesting topics......

Now it is worse than being in a stadium....

It can be significant. With 17.6 billion searches being performed, and each search generating search revenue, a change of 0.1% represents millions of dollars. While Google still has a big percentage of the market, and billions of dollars in revenue, a few million here or there is significant.

And when you look at numbers from exactly one year ago, http://www.neowin.net/news/mic...in-us-search-ahead-of-yahoo you will see Bing up 1.1% while Google is up 0.8% year over year. No, it is not doom and gloom for Google, and they really can't be worried right now, but you can't tell me that Google wouldn't love the money that Bing made from their growth.

Not looking at Yahoo but...

At this rate, with Microsoft gaining 0.1% every month, it'll take 20+ years to equal Google What gains on market share these are I tell you!

-Razorfold said,
Really? Almost 3 billion searches and 16.3% of US marketshare against a competitor that's pretty much had a monopoly for over a decade isn't significant? And that's just for bing.com

Yahoo uses bing and that's another 12.2% so that's a total of 28.5% of the US search engine marketshare.

Totally not significant at all.

Probably useful to read the title of the article - "Bing makes gains on Google's market share in December 2012"

Then 0.1% is used as the figure.

As mentioned - insignificant.

Ezekiel Carsella said,
still I love Bing because of the rewards. love free stuff

I am a Bing poweruser myself, but Rewards isn't available in my region (Benelux) such a nice feature, it's really sad

It's probably just because of the newness of Windows 8 and people with new machines (Christmas Buying season) accept the default search engine (BING). When I have to reinstall an OS for someone I set the default search engine to Google.

Based upon what we have heard from others around here, this is not true since there are millions of Win8 computers sitting on store shelves, unused. And when people do buy a Win8 computer they immediately install Win7, and then install chrome/FF (which default to Google). And of course, everybody is buying non-MS based devices like iPads/iPhones/Macs/Androids/Chromebooks/Linux and fleeing from Windows.

So based upon what we hear, Google marketshare should be skyrocketing with all these other devices and software packages.

wahoospa said,
It's probably just because of the newness of Windows 8 and people with new machines (Christmas Buying season) accept the default search engine (BING). When I have to reinstall an OS for someone I set the default search engine to Google.

That is a good idea, i'll make sure to change all my family & friends pc/ipad/tabs etc from google to bing.

No surprise there for me. Plus I expect Bing's market share to have a very respectful growth in the following years. Do not forget, Bing is now the default and "out of the box" search engine (and not only search) for all the new PCs with Windows 8, Tablets, Windows Phone 8 smartphones and XBOX.

Bing has been the default search engine for a long time on Windows (WP, etc). Nothing really has changed other than them releasing a new Windows 8 app.

Obry said,
Bing has been the default search engine for a long time on Windows (WP, etc). Nothing really has changed other than them releasing a new Windows 8 app.

I am not talking about the default search engine in IE. Search is now part of the OS itself, integrated. See the Charms menu for example., plus all the Bing Apps that are coming pre-installed, News, Weather, Finance, Travel, Maps etc. Windows Phone are out for 2 years but just now they are taking off after the release of the WP8. XBOX the same thing, it may be out for 7 years but it was only with the latest and recent updated that putted Bing and IE in the horizon.

john.smith_2084 said,
I wanted to buy a Windows Phone 8, but if i am not able to change the search engine there then I will stay with BugDroid

You can download the Google Search App on WP8 device and on top of that you can change the default "Search Engine" from Bing to Google in IE10 settings.

AWilliams87 said,
Is AOL search powered by Bing? I forgot what the deal between AOL and Microsoft entailed.

No. It uses google.

The only time i use bing is when i re-install windows and forget to change the default search, as soon as i see the bing search page i am always quick to change it to google though.

MrAnalysis said,
The only time i use bing is when i re-install windows and forget to change the default search, as soon as i see the bing search page i am always quick to change it to google though.

Interesting story... I feel enlightened.

Thank you for the invaluable comment. I think I'm going to go cry in the corner now that you don't like Bing...

Jarrichvdv said,

You obviously didn't put a lot of effort in testing it.

Hey if he prefers Google selling his information, he can go right ahead.

Jarrichvdv said,
You obviously didn't put a lot of effort in testing it.

I'm from the UK and the Bing results are noticeably inferior to that of Google and that's without even taking into account the horrible design.

I'm from the UK and I've found exactly the opposite. Bing generally gives me exactly what I want straight away while Google consistently gives me rubbish search results with the first 20 or so pointing to the same one or two websites.

I'm not sure why you'd criticise Bing's design as Google thought it was good enough to copy.