Bing Maps to unify design with Nokia Maps

Microsoft has teamed up with Nokia a lot in the past year, especially with Nokia's Lumia line of smartphones becoming the flagship products of Microsoft's Windows Phone OS. Now Microsoft and Nokia are teaming up again to offer a united design for people who want to use Bing Maps and Nokia Maps.

In a post on Bing's web site, Microsoft states that it has worked with Nokia since 2011 to "unify our map elements, improve contrast and usability to ultimately create a more beautiful and functional map." The final results can be seen in both the mobile and PC versions of Bing Maps as well as Nokia Maps.

The changes include making sure the road colors in the maps look very different to rivers and other landmarks. The maps' font have also been improved for "font updates, improved readability and contextual labeling."

Finally, there have been changes in the level of detail a user sees when they zoom in and out of Bing Maps and Nokia Maps. The blog site states:

At each level, there’s an appropriate amount of information conveyed to the user. Too little or too much information can lead to overload and thereby an unpleasant user experience. We’ve redesigned with this in mind, so a very different level of information is presented to you when you zoom compared to when you pan out. Go in for detail, pull back for context.

Bing Maps and Nokia Maps have also added new and additional content to make maps in a number of countries, such as Egypt, Israel, Malta, Philippines, Uruguay and Venezuela, more accurate.

Image via Microsoft

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11 Comments

ibsan said,
Is Microsoft taking over Nokia?

no just the mapping technology because they both use Navtech which nokia bought.. its to lower costs for Nokia who is struggling a bit.. makes sense to me

All Nokia Map technologies are made from Navteq. The global leader in mapping technologies.
Microsoft products (like Bing Maps) and its partners (including facebook) are using Navteq Maps.

Navteq is owned by Nokia

If I am not mistaken a re-branding will soon take affect to Bing Maps and will display "Nokia Maps" as a branding.

I hate the colors that Bing uses. I really miss Google Maps/Navigation on my Windows Phone. Bing Maps just plain old sucks. It is SO much easier to read Google Maps.

mrp04 said,
I hate the colors that Bing uses. I really miss Google Maps/Navigation on my Windows Phone. Bing Maps just plain old sucks. It is SO much easier to read Google Maps.

im the exact opposite... i find googles colour choices to be cheap looking and very bland.. It has way to much information crammed into the maps to try to get as many advertising dollars as possible.. also bing is sooooo much smoother.. I just wish bing had as much data as google here in canada

I'm just wondering when they're gonna update the roads in my town. There have been several new roads built over the last few years here, but none of them show up on Bing Maps yet. Though they are visible in the bird's eye view.

Oddly enough, Google Maps shows most of the new roads in road view, but none of them show up in satellite view...

JonathanMarston said,
I'm just wondering when they're gonna update the roads in my town. There have been several new roads built over the last few years here, but none of them show up on Bing Maps yet. Though they are visible in the bird's eye view.

Oddly enough, Google Maps shows most of the new roads in road view, but none of them show up in satellite view...

report the problem on the maps website and they will probably fix them for you..

Weird, this is exactly what Microsoft said was happening almost two years ago.

Prior to the Nokia deal becoming public, Microsoft stopped work on certain features of Bing Maps that would replicate features from Nokia Maps.

They changed their Maps SDKs and developer access, and pushed forward on updating image quality from the Aerial shots they spent multi-millions on to get consistent images without weather and with seasonal averages. While talking about Nokia specific features integration.

Nokia had a lot of investment in accurate mapping technologies, especially outside the USA, and if the two companies were going to work together on WP7/WP8, why not get the best of both technologies?

When the Nokia rumors surfaced, it was obvious what was happening, and confirmed by Microsoft then the deal became public, and is literally to the month of when Bing Maps development was curtailed and features were turned off in the transition, at least from what the public could see.

So when the two technologies are finally 'becoming evident' and rolling together, people are NOW somehow are shocked?

As technology insider, this is only news if you have been looking at shiny things and not paying attention to the obvious.

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