Bing overtakes Yahoo! for the first time

Microsoft’s Bing search engine claimed victory over the wizened and reliable stalwart Yahoo!, according to a Nielsen report released Tuesday. While Google still retains the top spot, and continues to dominate the competition with 65.1% of the market (up 1% from last month), Bing’s ascension over Yahoo! Marks a major milestone in the young search engine’s history.

According to Nielsen, the official numbers of the top five search engines are:

  1. Google – 65.1%
  2. Bing – 13.9%
  3. Yahoo! – 13.1%
  4. Ask.com – 2.1%
  5. AOL – 2.0%

The timing of the news is interesting. Last month, the deal between Microsoft and Yahoo! went into effect, wherein all Yahoo searches would be powered by Bing. While the platform surrounding the respective search engines may be different, the underlying engines are the same (in the US and Canada). It isn’t known whether or not this had any effect on the traffic stats of either site.

Nielsen isn’t the only search traffic statistics company, however. According to Hitwise and ComScore, Yahoo! is still comfortably in second place, with Hitwise putting Yahoo! and Bing at 14.28% and 9.87% respectively, and ComScore putting them at 17.1% and 11% respectively.

Image Credit: Zimbio

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25 Comments

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Yet, Bing has a long LOTR way to reach Google... Getting Yahoo users might be a shortcut but it's not enough. I have to admit though the HTML5 version of it sounds and looks good but still need to see it live to be convinced

Microsoft is simply trying to cannibalize Yahoo's user base by supplanting their native search engine with Bing. It should be obvious to anyone who has half of a brain. Microsoft will be back on top again, when they return to innovation. Or, another Google will surface with better products in markets that they had once led.

vice le von said,
Merging bing and yahoo search, ms have around 26% market share...google better watch out.

Because that worked out so well for Compaq and HP for the 1st few years

Since Yahoo is now powered by Bing, how could Bing surpass Yahoo?
I would just add Bing and Yahoo's share together at this point.

TCLN Ryster said,
Didn't Bing take over Yahoo's search function recently? If so, this is hardly surprising news

I think the searches done in Yahoo! are not used for percentage points for Bing. It's as if they are getting the benefits of the better search software, but not giving credit.

ccoltmanm said,

I think the searches done in Yahoo! are not used for percentage points for Bing. It's as if they are getting the benefits of the better search software, but not giving credit.

That's how I understood it as well.

Is Bing better than Yahoo, yes. Is it better than Google, maybe. This is the reasoning behind Bing overtaking Yahoo, and inching closer to Google.

ccoltmanm said,
Is Bing better than Yahoo, yes. Is it better than Google, maybe. This is the reasoning behind Bing overtaking Yahoo, and inching closer to Google.

The only reason bing is overtaking yahoo is the merger(yahoo/bing). yahoo now use bing search so its obvious its share will increase.

Edit: saw the post below after posting this. maybe its not the case.

That didn't take long, but makes sense I guess. I haven't really used it, Google person myself; haven't touched Yahoo! since Google, so to me it fits. All 3 of my roommates prefer the yahoo homepage!? ..yet still google..

Shayla said,
I love Bing <3

Same here. I get much better results and can much better drill down through the results with Bing as well. My only gripe at this point, ironically, is in Software Development related searches... I still have to use Google for this as I get rather poor results through Bing, which is odd...