Bing partnering up with Baidu to power search

Baidu, China's predominant search engine has signed a deal with Microsoft's Bing to offer an English language search to Baidu's users. This comes as we've known for some time that Baidu has wanted to move beyond China and Microsoft wishes to increase its market share.

According to a report from Reuters, the partnership will allow the input of English words into the search box in which it will then automatically activate the Bing search engine. With this partnership, Microsoft will certainly be getting a step up given that China has an estimated 450 million internet users. With that figure in mind, it presents as the world's largest internet market with the most potential for growth, since users out of the big cities complete less sophisticated tasks over the internet.

Last year Google pulled out of China after a row over censorship with Beijing, leaving Baidu with the biggest share in the search market at around 76%. Dong Xo, from Analysys International said that "the cooperation between Baidu and Microsoft will further strengthen Baidu's dominance in China's search engine market, and will also make Google's business in China more difficult".

We may be seeing more from Baidu in the future as its growth increases to fill the gap that Google left behind and taps into the lucrative Chinese market. The shares of the search engine company grew by 48% this year so far alone. In relation to this, it recently paid $306 million for a majority stake in Qunar, a travel website, which signals its desires to broaden its business.

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18 Comments

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Baidu's founder said in an interview that he is a huge fan of Bill Gates. And one of the first books he bought was his biography.
Bing is on their good side.

GP007 said,
That's the UI outside of the US Bing afaik.

And behind that UI is still good ol' Live Search

wahoospa said,
Either Microsoft will get the same treatment Google got or they will China kiss a$.

It's obvious they'll do what Google wouldn't, censor all searches using Bing to please the Chinese
As much as many of you hate Google, at least they stood for their principles.

z0phi3l said,

It's obvious they'll do what Google wouldn't, censor all searches using Bing to please the Chinese
As much as many of you hate Google, at least they stood for their principles.

Google pulled out of China after they were hacked, until that moment they were happy to censor all the material the Chinese government wanted.

brianshapiro said,

Google pulled out of China after they were hacked, until that moment they were happy to censor all the material the Chinese government wanted.

You are wrong. Google opposed the censorship and refused to give in. Than they move the search engine to Hong Kong which doesn't have Chinese wall. Google pulled only after they couldn't reach an agreement with China.

Google refused to continue censoring after the attacks on Gmail. Doesn't change the fact that they were happy to toe the Chinese Goverment line before the hacks happened. Did they have a change of heart or were they not very successful in China and thought it's no loss, lets see if we can push them to our way ? Who knows. I would be surprised if Google come crawling back under Chinese rules.

alexalex said,

You are wrong. Google opposed the censorship and refused to give in. Than they move the search engine to Hong Kong which doesn't have Chinese wall. Google pulled only after they couldn't reach an agreement with China.


Sorry Dude but that is revisionist history! Here is how it happened.
1. Google cooperated with the Chinese government on censorship "Under Protest" (PR Move?). The Protest part did not come in until it hit the Western press.
2. Google catches the Chinese government Hacking/Social Engineering Google employees to get accesses to their servers, and then does a two things.
A. Tries to blame Windows for their lousy security practices. (Still using XP? Really??)
B. Uses the Censorship issue as an excuse to threaten to pull out of China if China does not agree to let them serve up uncensored search results.
3. When China refuses to acknowledge hacking Google and demands Google comply with Chines censorship Laws Google move's their server to Hong Kong to get around the censorship laws. Then the Chinese firewall blocks Google.hk.
End of story