Bing-powered search US market share up 6%; Google down

It would appear that Google's claims that Microsoft was stealing search results from them has not stopped anyone from using the service.

In results published today, Bing.com went from 10.60% market share in December 2010, up to 12.81% market share just last month, January 2011. That's an increase of 21% month-to-month. In the same time Yahoo! search was down four points, but overall Bing-powered search (which operates Yahoo! and Bing) was up from 25.77% to 27.44%, a total increase of 6%.

Meanwhile, Google saw a 2% drop going from 69.67% to 67.95% in the same timeframe.

In a press release, Experian Hitwise stated that Bing-powered search also received a higher success rate in webpage clicks. Essentially, this means that 81% of searches that took place on both Yahoo! and Bing resulted in the user actually clicking through to a website. Google's success rate was quite a lot lower at 65%.

It's important to mention that the study doesn't indicate whether the user found what they were looking for before ever clicking through to a website. It appears that the search engine wars are heating up again!

Image credit: Experian

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41 Comments

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If you install a software (and if you don't pay attention) you get the google toolbar or chrome and magically your computer become a google server where they can get any information. Not so many years ago this kind of software was called "spyware".

It's a bit funny that Neowin is the only site I visit where I actually find people who actively support and/or use Bing over Google.

I'm curious, though, how these market shares are checked...

Tpiom said,
It's a bit funny that Neowin is the only site I visit where I actually find people who actively support and/or use Bing over Google.

I'm curious, though, how these market shares are checked...

I'm more curious at how the "success rate in webpage clicks" is checked.

Market share is probably not hard. But success rate in webpag clicks ...

65% seems quite low to me. This means that 35% of people doing a search in google don't even click a link to see if the a result has the information they want (cause it's almost impossible to know what from the link and resume).

Dunno i'm suspicious.

Tpiom said,
I'm curious, though, how these market shares are checked...

It's next to impossible to gain accurate statistics. What happens is that companies that serve content to be loaded from other sites (e.g. adverts, web site analytics, etc.) publish overall statistics of the end users that their client sites have.

So the statistics those sites publish are affected heavily by the kind of clients they have.

FoxieFoxie said,
Why would anyone use Bing anyway?

From people I've talked to in real life (as in actual people - not technologists), Bing is becoming a place to look when they don't find what they're looking for from Google.

FoxieFoxie said,
You must be joking because 8 hours period is not what I am talking about.

Well its an hour since your comment and neither has indexed your comment yet. Therefore I don't see your point. The fact is, each search engine will have an indexing schedule that is optimised based on the content source.

So to prove you COMPLETELY wrong, I goto http://news.bbc.co.uk/1/hi/uk_politics/9392114.stm

I find the line: 1240 The BBC's deputy political editor James Landale says the government clearly has a job to do to explain what the Big Society is.

This is from 17 mins ago as I type this. I copy the text into both search engines. In Bing I get 1 result, the exact one. In Google I just get a load of crap and not the page!!!

http://www.bing.com/search?q=%...mp;filt=all&qs=n&sk=

http://www.google.co.uk/#sclie...x=1&fp=e8363af1e5771c50

woi said,

....This is from 17 mins ago as I type this. I copy the text into both search engines. In Bing I get 1 result, the exact one. In Google I just get a load of crap and not the page!!!
....

Oooh Google seems to have FINALLY caught up now with their indexing! ;-) You went awfully quiet!

It actually went up 21%. The 6% you refer to is for Bing powered searches. Searches on Bing.com directly, rose by 21%.

People forget how Google got their start, what they did to suck results and patterns from sites like Lycos and Alta Vista back in the 90s.

Google didn't start out as a brillifant search engine design, they learned from everyone else and even pirated other search engines at the time, which is why it is funny to see them try to accuse Bing of doing this to them today. Especially when some of the techniques that Google adopted back in the 90s was from some of MS search technologies, and continue to borrow concepts from Bing that people like.
(Also note, Microsoft doesn't bitch about Google when they directly copy a Bing feature idea, as Microsoft has more of a world view of putting technology out to help people, even if they don't fully control it or make money off of it. -You can see the same patterns with Microsoft and Apple, as Apple is the one to cry or imply Microsoft is copying them, but when Apple markets a 'new' feature or technology that is a direct copy of Microsoft's, Microsoft rarely even mentions this, let alone goes to the media to make a stink about it. i.e. Multi-Touch, Time Machine, etc.)

They also forget that Google's main money maker is using the information being searched for their advertising in ways that Bing doesn't distort the line of personal privacy.

Just the privacy alone tends to make me personally lean to Bing, and it is rare that Bing doesn't offer the results I want and ever fall back to Google. MSN Search on the other hand was too consumer directed and too often everyone ended up at Google during the day to find the information.

bing really needs to release their html5 site to grab some more attention. i have a feeling that it will come with the ie9 rc or final release.

jasonon said,
bing really needs to release their html5 site to grab some more attention. i have a feeling that it will come with the ie9 rc or final release.

Yeah, it would be dumb of them to update the Bing page before a browser made by them could display it - I'm guessing let windows update push out IE9 to x number of PC's then they'll update it, with big whoops!

I'll use Bing over Google any day and still find what ever I want rather quickly.

In fact, I'll use ANY search over Google any day!! Screw Google!!

I don't know if it's still the case, but “Google” was indeed the top search term a few months after Bing was unveiled! Before you draw conclusions though, the top search term on Google at the time was also “Google”.

It says more about misunderstanding the technology than anything else.

jd100 said,
Probably because Bing is paying people to search.

If they were, Bing would have 99% market share, so shut up troll.

jd100 said,
Probably because Bing is paying people to search.

Like Google are paying you to make idiotic comments I'm sure.

Athernar said,

Like Google are paying you to make idiotic comments I'm sure.

exactly. But for me....google is my best option. As I search most of time non-english terms google gives me best results.

Microsoft still need to work hard on localization, especially in China, Hong Kong, Taiwan... etc. AFAIK Bing except US and UK version are still in BETA.

GraphiteCube said,
Microsoft still need to work hard on localization, especially in China, Hong Kong, Taiwan... etc. AFAIK Bing except US and UK version are still in BETA.

+1

Jmaxku said,
I frequently find Bing's hits to be irrelevant and useless.

The same can be said of Google or any search engine depending on what you are looking for and how you are searching.

The more 'old school' you are in your searching, the more you will find what you need on Google; however, as an average user that is looking at consumer information with consumer 'technical' results are vastly better on Bing.

The same quality of results can usually be obtained from both providers if you keep this in mind.

Google tends to throw everything at you and Bing seems to try to throw results at you that are more in line with what it thinks would be relevant to you based on the type of search.

So in Bing if you are typing in pretty cars or corvettes, it offers up good consumer information sites and even augments this with the additional tabs of images, news, and videos. However if you type in corvette c5 0-60 2001 z06, you will get rather technical data on the car up front with sites that focus on the car's performance and technology and not just pretty pictures or simple reviews of the car. This is how Bing knows you are not an average consumer and offers more technical information, just as it will computers, programming, etc. The additional Bing tabs and side information are important in either search, as it will provide augmented filters of data.

Google doesn't work quite like this, and fails to offer a way to provide results based on your technical request or understanding. You can always get the technical or detailed site results, but there is no way to just get the basic consumer information that the average person would want, as the technical sites are mixed in even if you just type corvettes.

The base technical level of results is where I find a lot of people not liking Bing, as they are often more technical minded people or want more detailed information. On the other side, grandmas and average users like Bing because they don't get overrun with technical crap they don't understand and get stuff at their level or what they want to know.

I too was not 'impressed' by Bing on results until I realized tht the scope of the results was being based on my search and its preception of my understanding. Once I realized this, I could just add in a simple technical term to a search and get the more advanced technical level of results.

Both engines have a long way to go and a lot of growing, and this is where the immediate results are getting better with both, as they are learning to answer questions without the need for web site results. From asking how far the Sun is to math and other instant answers they are both at an infancy level and this is where we will see the biggest growth or maybe even something new to replace them.

Google still dominates. I expected Bing to get shares up considering they're default on every new PC purchase for IE. Not everyone cares to change it, or understands how. Which is all good, good for Microsoft. Competition = Good.

NeoDecay said,
Google still dominates. I expected Bing to get shares up considering they're default on every new PC purchase for IE. Not everyone cares to change it, or understands how. Which is all good, good for Microsoft. Competition = Good.

If I remember correctly, IE8 asks what search engine you want to use when it is first run

Sraf said,

If I remember correctly, IE8 asks what search engine you want to use when it is first run

Thanks for clearing that up, been a very long time since I bought a new PC.

NeoDecay said,
Google still dominates. I expected Bing to get shares up considering they're default on every new PC purchase for IE. Not everyone cares to change it, or understands how. Which is all good, good for Microsoft. Competition = Good.

no they are not.. sony has chrome pre-installed with google as the homepage.. dont forget about bloat-ware

Lachlan said,

no they are not.. sony has chrome pre-installed with google as the homepage.. dont forget about bloat-ware


And its just Sony computer as you said?

Sraf said,

If I remember correctly, IE8 asks what search engine you want to use when it is first run

I thought IE8 will recommend Bing and all other Windows Live services when first run. If you want google, you have to select another choice then they will bring you to a web page full of search engines and you choose what you want?

Well in Chromium (Not sure Google chrome same or not), you follow your settings on IE. So if you IE is using Bing, Chromium will not even ask you and auto use Bing too.

If you buy a new PC, it is typically set to Google already for you.

IE will default to Bing if you've installed from a retail boxed copy of Windows but this is a tiny minority compared to OEM installs. In either case, it certainly does not recommend you use Bing!

DonC said,
If you buy a new PC, it is typically set to Google already for you.

IE will default to Bing if you've installed from a retail boxed copy of Windows but this is a tiny minority compared to OEM installs. In either case, it certainly does not recommend you use Bing!


In Windows xp, or vista or 7, I never had a Windows default set to Google search. OEM too...

MindTrickz said,
That is nice but how are they doing world-wide?

Bing has, according to Statcounter, a very slow but steady increase since September 2010.

Statcounter produces pessimistic results for Microsoft overall when compared to other stat sites, but the trend is still visible.