Bing US market share in search keeps rising slowly

Microsoft's Bing search service is still making slow but steady progress in claiming more market share in the US. That's what's being reported over at ComScore, which offered its latest U.S. search market share numbers earlier this week.

ComScore's new data for May 2013 shows that Microsoft's sites increased their search market share by 0.1 percent compared to April 2013, bringing its total to 17.4 percent. Search leader Google went up by 0.2 percent to 66.7 percent in May. Yahoo's share went down by 0.1 percent and now claims just 11.9 percent of the search market.

The research firm adds that 20 billion Internet searches were handled in May. Google's website was number one with 13.4 billion searches, while Microsoft's sites came in second with 3.5 billion searches, which was up one full percent. Yahoo's sites came in third with 2.4 billion.

It would appear that Microsoft's search growth with Bing comes even as Yahoo's US search market share has gone down. The Bing search engine powers Yahoo's results, thanks to a long term agreement between Microsoft and Yahoo. Just this week, Apple announced that Bing would be the default search engine for its Siri voice recognition tools that are a part of the latest version of iOS.

Source: ComScore | Image via ComScore

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36 Comments

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They really should give you a range based on the margin of error instead of just one number. It's really meaningless month by month. You need to look at long term trend.

Greetings from China - the market that's bigger than the USA and EU combined. Who are these "Google" guys you talk about?

There used to be a company with a similar name here but they got their butts kicked by the local guys, Baidu. They ran away squealing like a stuck pig about 3 years ago and nobody's heard from them since. They are not missed. If I remember they were a dead evil lot and their "management" couldn't manage a fart at a Sichuan chilli eating contest.

Awesome reply!!

dvb2000 said,
People move away from google as it becomes more evil, drops great products (like google reader) and shoves terrible products like G+ onto its users.

How true!!

Although I've NEVER used that crap Google, or anything Google related, except for a couple junk e-mail accounts!

Xilo said,
They turned away from China because they didn't want to censor results.

which of course those 'butt kicking' local guys do..

Advertising I'd say. Search, GMail, etc. they're all just a means for more advertising. Search just so happens to be what they're famous for.

Ideas Man said,
Advertising I'd say. Search, GMail, etc. they're all just a means for more advertising. Search just so happens to be what they're famous for.

true,actually I meant that search is what drive most of their advertising. I know they have all these services,but search is what is bringing in the bacon.

vcfan said,
isn't search googles core business? every 0.1% gain for bing is a 0.1% loss for google the company.

Looks more like to me that Bing took .1% away from Yahoo.

-adrian- said,
You mean before they rebranded it to bing, right

When the rebrand happened Live.com was at ~8%, I'd say 9% and growing is good either way.

Sounds like somebody picks the results based on font color!
"Hey, I'm a Google fanboy. I'm gonna say I properly took this test, but I really just purposely chose Google to prove a point to the world!"

/s
kinda.

Mulsivaas said,
Sounds like somebody picks the results based on font color!
"Hey, I'm a Google fanboy. I'm gonna say I properly took this test, but I really just purposely chose Google to prove a point to the world!"

/s
kinda.

Ive tried the Bingiton site and Google won each time...same for lots of people. Despite what MS likes everyone to believe in their commercials, Bing is not always better for everyone. But it seems that Apple's distortion field is spilling over to MS and everyone is eating it up.

If Bing starts giving me different results, then I will switch. In the mean time, I am happy with Google.

Every time I take it, I get at least 3/5 for Bing. I haven't had Google win once. Only time Google noticeably beat out Bing was on "Calculator!"

Its amazing how much I use BING simply because they give me microsoft points for it haha

[mindless clicking of related searches for about 5 minutes a day]

AtriusNY said,
Computers come with the default search engine chosen by the manufacturer.

which is bing on all PC's. I have not seen google on any IE by default.

are you high or something?

show me a windows PC which has google as default search on IE or even chrome as default.

this is not how it should be. bing should have had the lead with its forced default

honeymustard said,

which is bing on all PC's. I have not seen google on any IE by default.

are you high or something?

show me a windows PC which has google as default search on IE or even chrome as default.

this is not how it should be. bing should have had the lead with its forced default


Lenovo hardware comes with Google set as the default and some even have Chrome pre-installed
Lenovo being one of the largest PC OEM's its abit more understandable

honeymustard said,

which is bing on all PC's. I have not seen google on any IE by default.

are you high or something?

show me a windows PC which has google as default search on IE or even chrome as default.

this is not how it should be. bing should have had the lead with its forced default

Why should IE come with Google as an default search engine? Seriosuly what the...?!

brent3000 said,

Lenovo hardware comes with Google set as the default and some even have Chrome pre-installed
Lenovo being one of the largest PC OEM's its abit more understandable

Is that Win7 systems? Bing will be much more integrated with 8.1.

techbeck said,

Is that Win7 systems? Bing will be much more integrated with 8.1.


Windows 8 and WIndows 7

Im yet to see a 8.1 OEM installed device

brent3000 said,

Im yet to see a 8.1 OEM installed device

Was meaning Win8 and just made a comment about 8.1. MS stated that there will be more Bing in 8.1

People move away from google as it becomes more evil, drops great products (like google reader) and shoves terrible products like G+ onto its users.

dvb2000 said,
People move away from google as it becomes more evil, drops great products (like google reader) and shoves terrible products like G+ onto its users.

Why is Google still rising then?

Got to love the "evil" comments.../s No one is forcing me ot use G+. I dont use it at all actually. And reader is gone, like the start menu. Time to move on.

Bing will increase with the integration with Siri. Just not sure how much. To early to tell.

Edited by techbeck, Jun 13 2013, 12:15pm :