Bing U.S. search market share remained flat in July [Update]

Microsoft’s latest venture into the search arena has been an uphill fight against segment juggernaut Google. While the search engine is worthy of praise, it still has yet to take a sizeable chunk away from Google.

In a report on Forbes, Bing’s market share for the US was down in July from 14.14% in June to 13.39%. This drop is not related to one single source, but was spread over all the other search engines. For the month, Google was up to 64.8%, from 64.5%, Yahoo gained from 17.5% to 17.9%, AOL climbed from 1.28% to 1.31% and even ASK.com jumped from 2.55% to 2.57%.

For Microsoft, this is a small bump in the road as they continue to push forward with the Bing brand. Microsoft knows the value of having a successful search engine and is continuing to push to segment despite heavy losses in that department according to their latest financial results.  

As Bing continues to fight for market share, Google still remains the leader in the market. With a hefty 64.8% share, it is clear that their search algorithm is preferred by most consumers.

The Bing vs. Google search war is far from over. Microsoft has committed to this new platform and is not afraid to go into the red to gain market share for their platform.

Update: Forbes reported inaccurate numbers, while we are not sure where they got their information from, the correct numbers are reported below.

 

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31 Comments

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I love how Bing rewards you for using their search engine. I've racked up a lot of reward points since I've been using it. Google who?

Enron said,
I like Bing, but the image search is still a bit behind Google's.

i get better results with bing image search myself.. google image search has some fancier filters, but the quality is meh

Enron said,
I like Bing, but the image search is still a bit behind Google's.

I agree totally. Bing image search is definetly behind Google's but the Web search is much more advanced

Bings share was flat for July but it'll get another pop once it's added to the Xbox 360 and also with the new wave of WP Mango devices in the fall. After mango we should also see Bing adding more features and local info into the European versions through their Nokia deal.

why dont they just market all their services well, like apple did . it worked their os, with their mac vs. pc ads didnt it?

Still using Google, as with most of the world. I don't really see any need for Bing, since we have 200 billion other search engines. Just another punchbowl for Microsoft to stick their fingers in I guess.

I've tried using Bing for a week or two more recently. It was the default in Firefox where I was staying at. Tried to hold out for as long as I could, but I ended up switching it back to Google towards the end. Don't care for Bing. :\

Microsoft needs to know there is world outside US and UK.
Bing is a free web service, and no. of users in Asia are much much more than US and UK combined.

Isn't Yahoo now all powered by Bing? So if Yahoo went up, wouldn't Bing also go up? I don't really understand why they always separate the two when it's one search engine really...

M_Lyons10 said,
Isn't Yahoo now all powered by Bing? So if Yahoo went up, wouldn't Bing also go up? I don't really understand why they always separate the two when it's one search engine really...

iknow comscore seperated it, because, i think, when someone searches it on Yahoo comScore records both a Yahoo search and a Bing search, so that would be adding more than what's the intent. but then again, they could just put Yahoo! under the Bing brand and be done with it...

It would really like to use more often Bing, but the results in Europe are not the best.
Microsoft should have the required ressources to launch it in other countries (not only in US & UK)

Microsoft has a good product which can compete with Google. I just hope it won't end like Zune.

First of all, last youtube bing ad series really sucks (like windows phone series)... second, microsoft will lose everything if it will continue trying to conquer american market without worrying about the rest of the world. Third, i think it's normal after last google UI changing.

TRC said,
They need to advertise it more; if people have never heard of your product they won't use it.

I think they're doing a decent job of advertising. Jaime Oliver's food revolution is sponsored by Bing. Bing is showing up as in-show adverts.

They also have a lot of the top podcasters out there mentioning Bing in every cast.

It's a perception problem, that if it's from Microsoft, it can't be good.

Microsoft's biggest problem is it's legacy and people's memory.

dotf said,

I think they're doing a decent job of advertising. Jaime Oliver's food revolution is sponsored by Bing. Bing is showing up as in-show adverts.

They also have a lot of the top podcasters out there mentioning Bing in every cast.

It's a perception problem, that if it's from Microsoft, it can't be good.

Microsoft's biggest problem is it's legacy and people's memory.

Windows, office, xbox come to mind?

Maybe they should get their act together and release Bing html5.... you know, like we were promised almost a year ago.

autobon said,
Maybe they should get their act together and release Bing html5.... you know, like we were promised almost a year ago.

lol i agree...i had the HTML5 beta a while ago but it left me when i refreshed my cookies :@ dangit. now some ppl are getting to test the new livetiles on bing

lotus22 said,
I've been using BING more and more these days. Seems to be on par with Google search.

Yeah, I love Bing really. The only area it kind of disappoints is when searching for a programming question ironically.

lotus22 said,
I've been using BING more and more these days. Seems to be on par with Google search.

Bing iPad app is superior to Google in speed and looks nicer. It's refreshing to get away from the asylum white theme google wears.