BitTorrent Inc: the future of entertainment is RealPlayer

BitTorrent Inc., the USA company founded by the original creators of the BitTorrent protocol, is testing new ways to monetize on the content freely available on the file sharing network. The company wants to “rewrite the Future of the Entertainment Industry”, a feat that begins with the bundling of a well-known relic of the multimedia technology past.

BitTorrent’s official blog explains that the company has already had “a lot of success in the last few years putting great content in front of our audiences”, promoting “featured” contents to download on the BitTorrent network and generating real revenues for artists by spurring “record deals, sold-out movie theaters, world tours and all kinds of ancillary revenue”.

But that’s not enough anymore, BitTorrent says, because the company wants to “make digital distribution even more viable for creators and fans” by experimenting with new ways to “drive profitability for creators and publishers”. Corporate words aside, BT Inc. wants to maximize monetization of both the spreading of its BitTorrent clients and the sharing of contents on the network.

The beginning of this new monetization effort starts with a download featuring the work of “hip-hop legend” DJ Shadow, a bundle including audio tracks, archival footage, artist-curated photos and the “free, optional” RealPlayer multimedia software for PC.

Every time a users chooses to download the bundle without opting-out – an option buried under a big orange “support” button as a grayed link (“Nope, just gimme the files”) – RealPlayer pays BitTorrent  Inc. for the new customer and BitTorrent shares the sum with the featured artist.

So the testament of BitTorrent Inc. to the “Future of Entertainment”, the simple idea that should have “huge” ramifications for consumers and creators starts with the bundling of a well-known piece of badware, an ancient multimedia software that lost most of its users to competing media suites (Windows Media Player, iTunes etc.) and when the “RealMedia” files (“.ra”, “.rm”, “.ram”) were ousted by Adobe Flash in on-line content streaming.

“New business models built on top of the BitTorrent ecosystem are the future of content”, BitTorrent Inc. says, because “this is where fans are”. Even if the “new business models” comes bundled with a piece of software Internet users (and music fans) thought to be gone for good.

Source: MyCE.com

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Looks like some or all on Bittorent inc have started abusing alcohol or some drugs, this is what popularity brings to you.

RealPlayer = buggy, bloated crapware that should have died several years ago ... !

There are far better and more reliable ways of downloading YouTube videos too.

The only thing real player is good for is playing real player media, and downloading youtube video's....

Winamp is a better audio player then real player....

Wow, BitTorrent has one hell of a PR writer. First off, I can't recall any case of BitTorrent leading to major success in the music industry. If they did, good for them. Can someone point me to more info? Perhaps they did because I don't know how the hell they're still around if they weren't making any money...

And now, they're spinning off the old trick of bundling software to get paid like adware/malware has been for years as a way of "supporting the artist."

As usual, instead of trying to create something users want, Real decides to just do something kind of slimy instead. How many people who doanload this are going to be savvy enough to turn down the installation? Half the people who listen to hip hop are still crapping in their diapers.

I used to love RealPlayer, but it just got too bloated. Now I use Splayer for all my video needs, and, for the moment, Zune for music (but if the Music app in Windows 8 doesn't improve much from the CP I'll probably be going back to Winamp).

Darrian said,
I used to love RealPlayer, but it just got too bloated. Now I use Splayer for all my video needs, and, for the moment, Zune for music (but if the Music app in Windows 8 doesn't improve much from the CP I'll probably be going back to Winamp).

I use J-River Media Jukebox for music and VLC for vids

I also use Helium Music Manager, but I prefer the Zune software for playback because I prefer its simple and elegant interface. The only thing I don't like about it is that I can't make the album art quite as big as I'd like. It's also the only way I can transfer files to and from my phone.

Okay, so. My curiosity got the better of me. I wanted to find out what kind of software RealPlayer was pushing after all these years.

I went to the download link, and clicked "Download" for the DJ Shadow collection and got...

a regular torrent file. With the DJ Shadow collection in it. No RealPlayer. No hidden .exe files.
There's an html doc named "SUPPORT_THE_ARTIST", but that would require me to click on it, than click through to specifically opt-in and manually download something.

Where's this so-called evil scheming backdoor deal?

Joking aside, I only have RealPlayer installed for the very handy "Download video" button that appears on ALL video content.. Other video snagging extensions just aren't as good (on Firefox anyway).

Wish I knew how to have just that extension so I can get rid of the rest

Neobond said,
Joking aside, I only have RealPlayer installed for the very handy "Download video" button that appears on ALL video content.. Other video snagging extensions just aren't as good (on Firefox anyway).

Wish I knew how to have just that extension so I can get rid of the rest

they did make a standalone RealDownloader --->http://www.real.com/realdownloader for that so you can avoid having the player installed.

Neobond said,
Joking aside, I only have RealPlayer installed for the very handy "Download video" button that appears on ALL video content.. Other video snagging extensions just aren't as good (on Firefox anyway).

Wish I knew how to have just that extension so I can get rid of the rest

i use IDM for the same purpose works perfectly in firefox

Wait, wait, wait...

Not only does RealPlayer still exist as a company... but they're actually developing actual software?!

This throws my entire perception of the software industry into question!

This sort of cash under the table dealings via deceptive measures are a cancer for the industry more then filesharing itself.

This is how adware and spyware were created. Why embrace a malicious practise of deception for sake of "giving to artists"...why isn't realnetworks just giving the money to artists without infecting peoples computers with their crap specially if they have the money to fund stuff like this ? Imagine if those animated smiley face emoticon crap said they filled your system with junk for sake of "feeding kids in africa" ... you'd hardly believe or allow them to do it so as in this case it shouldn't be allowed too.

jamieakers said,
RealPlayer... RealPlayer?! Seriously, April 1st isn't for months!

I was just thinking the same thing. This has to be a joke.

And this now where we see the decline of smart people dropping the use of BitTorrent proper as well as uTorrent and going to use something that doesn't come with crapware like RealPlayer!

Asrokhel said,
And this now where we see the decline of smart people dropping the use of BitTorrent proper as well as uTorrent and going to use something that doesn't come with crapware like RealPlayer!

OOOORRRRr...you could just keep using a version that doesn't include it? Shocking..I know.

Advancer said,
RealPlayer - really? Hated it since the very beginning!

I literally know NOBODY who likes it.

GS:mac

Edited by Glassed Silver, Jul 26 2012, 2:33am :

"bundled with a piece of software Internet users (and music fans) thought to be gone for good."
More like hoped and prayed was gone for good.