BlackBerry: No plans to bring BBM app to Windows Phone

BlackBerry finally launched BBM apps for iOS and Android in October, and since then the company has announced it has added over 40 million new accounts to its messenger service. However, BlackBerry apparently has no plans to offer a similar BBM app for the world's third largest mobile operating system, Windows Phone.

Microsoft's OS jumped ahead of BlackBerry in terms of sales of new handsets in 2013. Even with that accomplishment, David Proulx, BlackBerry’s Senior Director of BBM Business Development, told TrustedReviews that the decision to not offer BBM on Windows Phone was "entirely market driven". In other words, BlackBerry doesn't feel the ecosystem is big enough for it to bother with Windows Phone yet. Proulx added:

It is not a statement of intent, and it’s not a strategic or religious thing, it’s just a function of when does it make sense and when is it something that consumers demand in sufficient numbers to make it worth our while and worth their while.

While a BBM app for Microsoft's OS may not be coming out, BlackBerry CEO John Chen hinted last week that it would add Windows Phone support to the company's popular BlackBerry Enterprise Server at some point.

Source: TrustedReviews | Image via BlackBerry

Report a problem with article
Previous Story

The Bluebird BM180 handset can run Android or Windows Embedded 8 Handheld

Next Story

Intel to cut its workforce by five percent by end of 2014

42 Comments

Commenting is disabled on this article.

I would say that's a non-factor. Sure it would be nice to have some choice\variety I suppose, but I have a Q10 as my main handset and I don't even have 1 BBM contact. In fact, I don't use the BBM app at all.

Only people i know with BBM are chavs. Big mistake Windows Phone will overtake iOS in a few years with the rate Windows Phones are pumping out and Apple fans are waking up.

You would expect blackberry to do this though they are dumb.

Mike Mathias said,
Microsoft needs to stop desktop support for BB, the ecosystem is not big enough for Windows PC.

Haha yeah that would be great. Hell even end support for BBM integration with exchange

BB lost popularity, sales, money, Brand recognition, etc. I wonder why? Most have been because silly execs decisions!

I'm sure what they were trying to say was:

"We'll support Windows Phone when Microsoft tosses us some money to do so."

Blackberry isn't having a particularly good time right now sop spending to build software for a close rival isn't a good use of their remaining money pile.

This article should give more clarity as why WP is #3.. in real fact BlackBerry is still number 3 considering they have more 65 million active devices.. i believe that WP is at 20 million. Yes if you are comparing the 3 year old WP os to the 1 year old bb10 os then I will agree that WP is #3.
Please put more details into articles.

And before everyone jumps down my throat for be a BlackBerry fan note that I have been a lumia user and a BlackBerry user

sypher007 said,
This article should give more clarity as why WP is #3.. in real fact BlackBerry is still number 3 considering they have more 65 million active devices.. i believe that WP is at 20 million. Yes if you are comparing the 3 year old WP os to the 1 year old bb10 os then I will agree that WP is #3.
Please put more details into articles.

And before everyone jumps down my throat for be a BlackBerry fan note that I have been a lumia user and a BlackBerry user

windows phone sold close to 20 million in the 2 quarters before the last alone. last quarter saw record sales(numbers still not out),but its safe to assume close to 30 million, or more windows phones were sold in the last 3 quarters alone. your installed base numbers are way off.

Edited by vcfan, Jan 17 2014, 11:21pm :

sypher007 said,
This article should give more clarity as why WP is #3.. in real fact BlackBerry is still number 3 considering they have more 65 million active devices.. i believe that WP is at 20 million. Yes if you are comparing the 3 year old WP os to the 1 year old bb10 os then I will agree that WP is #3.
Please put more details into articles.

And before everyone jumps down my throat for be a BlackBerry fan note that I have been a lumia user and a BlackBerry user

Except the vast majority of BB devices in the wild are older ones. BB10 has been a complete and utter failure. BB is in real danger of being left behind, even more so than they have already.

Bad Man Duke said,
Except the vast majority of BB devices in the wild are older ones. BB10 has been a complete and utter failure. BB is in real danger of being left behind, even more so than they have already.

I would have to say this is the pot calling the kettle black. How many phones did WP sell when wp7 came out 4 years ago. Only reason WP is making a come back is because they bought the Nokia name. Without Nokia WP would have been another zune. And I give credit to msft for realizing that they needed help and did something about it. I bought the lumia because Nokia makes them not because it has WP on it. But now it sitting on the shelf collecting dust since my company gave me a BlackBerry z30. Sorry to say but most people I speak with have never even used a BlackBerry10 device but because they read some article by someone who used it for 10 min and couldn't fig out how to navigate without a home button they act like they are experts on the device.

There will always be someone better making something better somewhere.

sypher007 said,

I would have to say this is the pot calling the kettle black. How many phones did WP sell when wp7 came out 4 years ago. Only reason WP is making a come back is because they bought the Nokia name. Without Nokia WP would have been another zune. And I give credit to msft for realizing that they needed help and did something about it. I bought the lumia because Nokia makes them not because it has WP on it. But now it sitting on the shelf collecting dust since my company gave me a BlackBerry z30. Sorry to say but most people I speak with have never even used a BlackBerry10 device but because they read some article by someone who used it for 10 min and couldn't fig out how to navigate without a home button they act like they are experts on the device.

There will always be someone better making something better somewhere.


1. the majority of windows phones are wp8 phones.

2. Microsoft cant use the nokia name on their smartphones,only dumbphones. there will never be another nokia lumia.

^This. One of the common things people over at Crackberry like to rag on about is how more popular Whatsapp is over BBM. Thankfully Whatsapp is also everywhere, like services should be.

I guess blackberry will stop updating and supporting BBM for blackberry, because you know, until its something consumers demand in sufficient numbers.

Romero said,
Yeah, rich how BB talks about "consumers demand". Looks like their execs are still living in la-la land.
Which is a rather odd statement considering they said they were backing out of the consumer market to focus on enterprise.

Makes sense. Maybe when Windows Phone gets a bigger marketshare than Blackberry, they'll make a BBM app.

Wait a minute...

Seketh said,
Makes sense. Maybe when Windows Phone gets a bigger marketshare than Blackberry, they'll make a BBM app.

Wait a minute...

yup, the ignorance displayed by supposed tech enthusiasts (geeks) on here is astounding, but then some folks seem to equate liking a company to loving a religion, mad!

Makes sense, they hardly have enough capital left to support their own platform, let alone worry aobut a rival platform that has < 5% market share globally, with most of that coming from low cost feature phone equivalents.

with most of that coming from low cost feature phone equivalents.

Um they are a far far cry from "feature phone equivalents".

And also how did Android gain most of it's popularity? Oh wait.

-Razorfold said,

Um they are a far far cry from "feature phone equivalents".

And also how did Android gain most of it's popularity? Oh wait.

That's the latest excuse people are using against Windows Phone. It used to be "nobody buys Windows Phone" or "it has no market share," but now that it does have a growing market share, the excuse is "people only buy the low end phones"

Even if that's the case, the low end Windows Phones are an order of magnitude better than low end Android phones. Apples and oranges.

recursive said,
most of that coming from low cost feature phone equivalents.

What about the Lumia 520 makes it a "feature phone equivalent"? They most certainly are not feature phone equivalent.

rfirth said,

What about the Lumia 520 makes it a "feature phone equivalent"? They most certainly are not feature phone equivalent.

Lumia 520 is a smartphone. The only "feature phone equivalent" Nokia is selling is the Asha series, and they don't run WP OS.

Enron said,

Lumia 520 is a smartphone. The only "feature phone equivalent" Nokia is selling is the Asha series, and they don't run WP OS.

Absolutely. I haven't tried a 520, but my 620 is great.

-Razorfold said,

And also how did Android gain most of its popularity? Oh wait.

Except WP has been out for over 3 years and still has less than 5% global market share whereas after 3 years Android had over 40% global market share.. apples and oranges right?

Sonne said,

Except WP has been out for over 3 years and still has less than 5% global market share whereas after 3 years Android had over 40% global market share.. apples and oranges right?

The market wasn't saturated at that point. It's saturated now.

In an case, Windows Phone's low marketshare has nothing to do with the fact that Android's sales were heavily enhanced by the low end market. Quoting Windows Phone marketshare doesn't change that fact. It's nothing but a red herring.

Sonne said,

Except WP has been out for over 3 years and still has less than 5% global market share whereas after 3 years Android had over 40% global market share.. apples and oranges right?

It most certainly is an apple and oranges comparison. Today's market is much different than the market from 2 or 3 years ago. There are more companies and more smartphones out there so the competition is fierce. When Android came along, the big names were Nokia and BlackBerry. Apple quickly rose to the top with the iPhone but after that... it was just Android and iOS. Windows Phone is doing quite well given the behemoths it's going up against.

Makes sense. WP is the only one of the top 3 they have any chance of doing a comeback on in the near future. Additionally, as small as my beloved WP is, its still such a small part of the market that its not worth the effort yet. I'm sure they'll rw-evaluate as time goes on... If WP goes double digit market share, for instance.

This is why I think Microsoft would better use the rumored $2B creating key ecosystem software than trying to lure phone makers into the platform.

They already spent $7B to buy a phone division that makes some of the best phones available. Enough.

TheCyberKnight said,
This is why I think Microsoft would better use the rumored $2B creating key ecosystem software than trying to lure phone makers into the platform.

They already spent $7B to buy a phone division that makes some of the best phones available. Enough.

They already have the software to do what BBM does with lync and SharePoint and others, so it's not like they need BBM because odds are that a enterprise that would use WP as their corp phone has the needed MS backend software to go with it as well.