BlackBerry to run Amazon Store apps with coming update

BlackBerry has  been granted access to the use of Amazon's rapidly growing app store. The company, which has gradually lost its previous influence on the smartphone industry, can now integrate the Amazon's App store into their devices to bring a much wider choice of downloads for the consumer.

It comes as no surprise that BlackBerry has chosen to seek help from Amazon. Impressive stats over the past couple of days boast that the Amazon store has tripled in size over the past year, with over 240,000 apps now available. The deal will enable users to take advantage of the service when the BB 10.3 update rolls out, in the upcoming months.

The news comes a day before BlackBerry is set to reveal its fiscal first quarter results. Many expect the company to announce further losses, similar to the last report in March. It may be worth noting that BlackBerry will be going head to head with Amazon and their smartphone.

CEO of BlackBerry, John Chen, has previously expressed how he "does not have time, energy and money" to invest in developing apps, something that Amazon has recently been pushing. He proceeded to say "I want to financially turn around the company and focus on the enterprise space, this is perfect for us" which shows the company's enthusiasm at the deal.

Source: WSJ via DTImage via TechCrunch

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19 Comments

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BB is dead beat. I don't think whatever they do now, they can not get back their old glorious day. It is sad though as I had used their Playbook which was fine piece of hardware but App selection was very limited.

Nashy said,
Blackberry needs to give up.

Have you even used BB10? It is a really good OS with great features and one of the best onscreen keyboards I have used.

You know, it's all easy for you to sit behind a device and type negative comments but consider there are still people that work there, putting in lots of effort into their products. My best friend happens to be one of those people.. I love Microsoft and Apple, but the fact of the matter is I realize there are people's livelihood at stake, and that is not something you should take lightly.

mjs402 said,

Have you even used BB10? It is a really good OS with great features and one of the best onscreen keyboards I have used.

You know, it's all easy for you to sit behind a device and type negative comments but consider there are still people that work there, putting in lots of effort into their products. My best friend happens to be one of those people.. I love Microsoft and Apple, but the fact of the matter is I realize there are people's livelihood at stake, and that is not something you should take lightly.

There are millions of companies on the planet who can't make money, and can't make things that people want to buy.

If your friend has a brain, he would be looking for a new job with a bit more security than BlackBerry can offer. They're going to die, they just need to hurry up.

Nashy said,

There are millions of companies on the planet who can't make money, and can't make things that people want to buy.

If your friend has a brain, he would be looking for a new job with a bit more security than BlackBerry can offer. They're going to die, they just need to hurry up.

they are not going to die.. they are just smaller and with a different focus.. people have been spouting off about how they are going to die for 6 years now..

Lachlan said,

they are not going to die.. they are just smaller and with a different focus.. people have been spouting off about how they are going to die for 6 years now..

How much money have they lost over those 6 years?

mjs402 said,

Have you even used BB10? It is a really good OS with great features and one of the best onscreen keyboards I have used.

You know, it's all easy for you to sit behind a device and type negative comments but consider there are still people that work there, putting in lots of effort into their products. My best friend happens to be one of those people.. I love Microsoft and Apple, but the fact of the matter is I realize there are people's livelihood at stake, and that is not something you should take lightly.


its still assembled in china right? i remember one of the best and most reliable phones was a nokia 5130 assembled in romania, since then my phones last a bit longer than an year and i have to change them for new ones that last a bit longer than an year

As far as I know, the BlackBerry Z3 was the first (and currently only) device to be manufactured in China (Foxcon). I could be wrong though.

Nashy said,

How much money have they lost over those 6 years?

Actually they just beat analysts predictions and reported a profit http://business.financialpost....e-thursday/?__lsa=c601-87f1

Of course this is no guarantee of success but shows some promise. I have a close relative who works for BlackBerry and is quite impressed by the new CEO. And he is worked at several prominent tech firms. I think people are pretty short-sighted with this whole 'BlackBerry is Dead' thing. May happen with the phones but a company at the end of the day cares that they make a profit - if they find they can make a profit selling 'nuts and bolts' :) then they will do it.

Amazon should absorb Blackberry. They don't like the Google Play Store, they've designed and implemented a unique interface. Why not go ahead and have everything in house?

So, with the app market being from Amazon, and them not developing their own appstore, what are they? A hardware company with a shell of an OS?

ccoltmanm said,
So, with the app market being from Amazon, and them not developing their own appstore, what are they? A hardware company with a shell of an OS?

They are focusing on the enterprise. Enterprise customers don't want to have to submit their apps to Blackberry or Apple or Microsoft or Google in order to roll them out to their devices, even if they do provide them with a nice custom section of the app store with their logo and such. So Enterprise customers will be able to develop their own in house apps using the BlackBerry native API, but if they want to use commercial apps then they'll just use the Amazon ones so Blackberry doesn't have to try to convince every commercial developer to make a Blackberry native version of their app for the 6 people who use their devices. It's actually not a bad move on their part. It's not going to turn around the company or anything crazy like that but it doesn't hurt them and they might just be able to keep one of their 6 remaining users because of it so it's a win-win for them and Amazon.

Asmodai said,

They are focusing on the enterprise. Enterprise customers don't want to have to submit their apps to Blackberry or Apple or Microsoft or Google in order to roll them out to their devices, even if they do provide them with a nice custom section of the app store with their logo and such. So Enterprise customers will be able to develop their own in house apps using the BlackBerry native API, but if they want to use commercial apps then they'll just use the Amazon ones so Blackberry doesn't have to try to convince every commercial developer to make a Blackberry native version of their app for the 6 people who use their devices. It's actually not a bad move on their part. It's not going to turn around the company or anything crazy like that but it doesn't hurt them and they might just be able to keep one of their 6 remaining users because of it so it's a win-win for them and Amazon.

Well said. I also believe it is a win-win situation.

evacc44 said,
This would have been a good move 4 years ago (if the AAS existed back then).

or if blackberry 10 existed back then?

Blackberry needs to try something different rather than trying to beat Android with Apps and stuff..

They need to try something more innovative with their Ecosystem.. Bring something exclusive what all would want..

Playing catch up is certainly not going to bring success..

Choto Cheeta said,
Blackberry needs to try something different rather than trying to beat Android with Apps and stuff..

They need to try something more innovative with their Ecosystem.. Bring something exclusive what all would want..

Playing catch up is certainly not going to bring success..

I can't even begin to think of what would save them at this point that fits what you're talking about. Anything *big* enough would obviously have a huge loss-leader component which I don't think they can handle.

Neither you, nor I am paid those huge salaries of company RnD guys draw to think of this way.. So why bother pressuring our brains to think for their bail out idea ??

But indeed what in general true is, they need something revolutionary, rather than just playing catch up with apps :p