BlackBerry Z10 sales in UK triple prior launches

Many thought the mobile device market would never go BlackBerry's (the company formerly known as RIM) way again, but initial results for the launch of the Z10 in the UK look promising.

Bloomberg reports that compared to previous launches, initial sales are up almost 300%. In Canada, BlackBerry's home turf, launch sales were also higher than any previous launch from the company, up more than 50%.

Sales aren't the only thing going well for BlackBerry. Share prices have risen more than 150% since September - clearly and indication that investors have faith in BlackBerry's ability to rise from its current position.

Competition is obviously fierce in this space, and Apple, Google, and Microsoft have all been making moves into the business sector - which was once BlackBerry's domain. But loyalty is an interesting thing, and BlackBerry still has a great deal of loyal customers. Company's like Salesforce are continuing to create apps for BlackBerry, despite not embracing Windows Phone (although in Salesforce's case this is likely due to intense rivalry with Microsoft).

The Z10 will launch in the US soon, after carriers complete their famously-long testing cycles. The US has always been a strong market for BlackBerry, so we'll be eager to see what happens when the Z10 and other new BlackBerry device launch in that market.

Source: Bloomberg

 

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20 Comments

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I think what Blackberry has done is remarkable. They only bought QNX in 2010 and made an excellent platform in a little over 2 years when everyone had written them off.

Looks like a solid device. Would be good to see BB do well again and curious on who is going to take the #3 spot. BB, or MS.

techbeck said,
Looks like a solid device. Would be good to see BB do well again and curious on who is going to take the #3 spot. BB, or MS.

On a long enough timeline, Apple.

only my diehard iUser friends want to stick with the platform. Everyone else is bored by its stagnation.

Once again moderators are deleting the messages I posted here. I'll post it again; if you're a user complaining about the lack of a qwerty keyboard then wait till the Q model is released.

Mr Nom Nom's said,
Once again moderators are deleting the messages I posted here. I'll post it again; if you're a user complaining about the lack of a qwerty keyboard then wait till the Q model is released.

*blink* Who's complaining about no QWERTY keyboard? And why would moderators delete your comment so randomly?

nekkidtruth said,

*blink* Who's complaining about no QWERTY keyboard? And why would moderators delete your comment so randomly?


It was me. I delete any and all posts mentioning Q.

Brody McKee said,

It was me. I delete any and all posts mentioning Q.

Lol. Are you being serious? Is the Q10 a super secret device that isn't allowed to be discussed?

GO BlackBerry!! Played with the phone in a store and it's quite good, I'd change my S3 for the Z10 but my damn current contract is far from over...

TruckWEB said,
current contract is far from over...

Here in Canada, we just pay the balance of the phone subsidy to be eligible for a new phone at the subsidized price.

I'm glad for them, and now I can say... that all those BlackBerry haters here have just no comments (PD, I use android, but I like Blackberry)

I don't particularly care for BB, but this comment made me think.
Perhaps fan boys only bash those who are doing well, as to knock them down a peg, whilst leaving fledgling whelps be?

While it's still too early to call either way, so much for RIM/BlackBerry going bust and folding in 2013. The only thing some analysts have got right so far is that "RIM" will die in 2013 (just the name though)

It always struck me as extremely ignorant when people predicted RIM's death (Side note: Funny that it is really is dead with the name change ha!). The RIP RIM crap got annoying real fast. Thing is, RIM/BB was never going to go anywhere permanently. This launch and these devices aren't even the important part. If anyone took half a moment to look at the bigger picture, everything has unfolded pretty well how it was suppose to at this point.

These devices and the OS release are merely to bring Blackberry back into alignment within the mobile industry. It's what they do from here that will make or break them. They have brought themselves into the present. Rumors are they already have a flagship device in the works (think Z10 but with better specs to bring up to par with other high end devices such as the S3/iPhone5, especially screen size and whatever bugs/updates the OS needs), slated for a possible late Q3/early Q4 release. If this is true, they have truly learned their lesson and will be able to continue to be a driving force in the mobile world. If they sit on their thumbs and try to ride out the Z10/Q10 for another year, they're going to quickly find that people aren't willing to put up with that B.S. anymore.

As a Canadian, I really do hope they've learned their lesson. They have some excellent features that are exclusive to their phones still and that definitely helps them. It's not enough to move me away from Android personally, but there's definitely enough for me to point my friends/family who were Blackberry fans back towards that path.

Good Luck Blackberry.

nekkidtruth said,
It always struck me as extremely ignorant when people predicted RIM's death (

Probably the same people who predicted Nokia's death ;-)

In all seriousness though, what does "up 300% from previous launches" really tell us? Not a great deal really unless they provide the figures from previous launches. If the previous launches were small, then 3x that isn't going to all that massive either.

i think it's a general 300% aimed at proving that there is interest and perhaps a future for BlackBerry, although i agree with your sentiments,