Blu-ray aims to oust DVDs within three years

"Within three years it will just be Blu-ray," Frank Simonis, the Blu-ray Disc Association's European chairman, said at the CeBIT technology trade show. Blu-ray, which offers 25GB per layer for storing high-definition films and other content (five times more than DVDs), will first have to beat the rival HD-DVD format, which offers 17GB per layer but claims cheaper production of players, burners and discs. The HD DVD camp conceded it is being outsold by Blu-ray because of PS3 by at least five to one, but it claims that sales of movie titles are still level. A total of 5.2 million Blu-ray discs have already been sold, said Nick Sharples at Sony Computer Entertainment Europe. Hundreds of thousands of titles have been given away to consumers buying a PS3.

Any difference between regional sales may be explained by the fact that European consumers cannot yet buy PS3s and there are only two Blu-ray players available, Simonis said. "It's the launch of the hardware, pulling the software. That has yet to play out in Europe," said David Walstra, director of AV technology at Sony. Five out of eight major Hollywood studios support only Blu-ray. One studio, Universal, supports only HD DVD. The HD DVD promotional group, in a separate presentation, said consumers should not only focus on the big blockbuster titles from Hollywood but also those from regional film houses in Europe and Asia, which would bring many titles to HD DVD because it was cheaper and simpler. Hollywood and electronics manufacturers hope new high-definition DVDs, with better picture quality and more capacity, will rejuvenate the slowing $24 billion home DVD market.

News source: ComputerWorld

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Well, first of all, there are still several million people that use VHS, that hasn't even phased out yet. Close, but not quite. Once those are phased out in favor of using PVRs or a DVD Recorder (which many people haven't migrated to yet), probably another 5-7 years for that to happen. By then, you will be lucky to see people move to the technology discussed in this article.

It's highly unlikely that Blu-ray will oust DVDs within three years and almost impossible to compete logically with HD-DVD.

Good luck with that one.

It's just boisterious marketing hype.

This guy knows that DVD has been around more than three times longer than 3 years, and yet videocassettes and players can still be purchased (as well as CD and CD-recordable discs and players). He's well aware that DVD didn't kill those formats, so it's a bit unlikely Blu-ray will kill off DVD in a fraction of the time that DVD failed to kill off other formats...plus beat its chief rival in the process.

He was pressured to say that for a decent yearly performance review, that's all. He's the Court Jester of the Day.

I don't think it will happen, and I hope HD-DVD wins or levels out to a level where all the studios realize they need to release on both formats

Still I wish them luck and if they should managed to kill DVD and HD-DVD I'll pick up a Xbox360 BD-Player

This will only happen if the majority of those who care for home entertainment will suddenly drop big bucks on a HDTV. DVD's will be around and in wide use for longer than VCR's.

Now Bluray "ousting" HD-DVD is entirely different. Unlike the blank media +/- wars, we may see one fall never to be heard from again.

DVD has been a huge success and is considered to be the most adopted and fastest adopted media format to date. I seriously doubt that Blu-Ray will over-throw DVD in 3 years. In 3 years HDTV sets may be in more homes but they will need to be in the majority of homes before any HD disc standard triumphs over DVD.

within 3 years... i somehow highly doubt thats going to happen.

MAYBE 5+ years. (and thats assuming blu-ray beats hd-dvd)

I highly doubt it, they said the exact same thing about the extinct but not forgotten BetaMAX back in the day, They said it would be the new Medium the ultimate format... and yet it phased out.

Are you trying to say that Sony makes up bold claims about their products just to hype them, whether the claims are true or not? I don't believe that for one minute, they wouldn't dare!

Skyfrog said,
Are you trying to say that Sony makes up bold claims about their products just to hype them, whether the claims are true or not? I don't believe that for one minute, they wouldn't dare!

I completely agree.

Mystnight said,
I highly doubt it, they said the exact same thing about the extinct but not forgotten BetaMAX back in the day, They said it would be the new Medium the ultimate format... and yet it phased out.

Yes, he's a delusional moron. Within three years, Blu-Ray will have long suffered the Betamax fate, and fully deserved so.
In Europe, HD-Dvd is already outselling Blu-Ray 2:1 (there was a recent frontpage article about this).

And idiotic bold statement, probably because of the dumbass company trying to push the hell out of it. Well they can keep their rootkit format! :nuts:

that's a pretty idiotic statement right there:

a) BluRay is not just backed by Sony. It's backed by a consortium of other companies including Sony.
b) The BluRay physical format contains no rootkits.
c) The rootkit scandal was repaired by Sony. They made a mistake, and they've stopped doing it.

Oh, and Sony didn't create the DRM technology that contained rootkits. They licensed it from First4Internet. They might not even have known how it worked. No doubt they check things better since that.

RangerLG said,
How long did DVDs take to surplant VHS?

Dont think it has yet! I work at Currys and we just got a £60 LG VCR in!!! A few of the younger (and incompetent) staff actually gathered round it and asked what it was!!! Currys need to stop employing 12 year olds!

neelj said,

Dont think it has yet! I work at Currys and we just got a £60 LG VCR in!!! A few of the younger (and incompetent) staff actually gathered round it and asked what it was!!! Currys need to stop employing 12 year olds! :rolleyes:

you aint serious right? ... they really did not know what a VCR was? lol

but anyways... i pretty much think DVD has already beat out VCR's a while ago, just not 100percent completely yet.... i think the ONLY thing thats good about VCR's still is recording stuff from TV... other than that DVD is superior in just about every way.

ThaCrip said,
... i think the ONLY thing thats good about VCR's still is recording stuff from TV...

My DVDR does that nicely. I only use my VCR for playing the VHS tapes I've got lying around (loads). If there was a "swap-for-DVD-with-a-slight-cost-for-the-materials" system I'd happily do so for all the X-Files, Angel, arthouse, etc., but since there isn't, I'll treasure the fragile magnetic media for a bit longer until I've downloaded it...