Recent figures from market researcher Nielsen VideoScan are confirming previous reports that Blu-ray is currently beating HD DVD in the high definition war. Sales of Blu-ray movies have accounted for more than 60% of the market since the first week of January. Since the week ended January 7, Blu-ray sales have ranged from a low of 63.3% to a high of 69.6% while the latest figures available show that on the week ending February 18, Blu-ray accounted for 65% of the market and HD DVD was at 35%.
Between the weeks ended November 26 and December 17, 2006; HD DVD sales remained ahead of Blu-ray. But starting on the week ended December 24, Blu-ray pulled ahead with 53.3% of the market, VideoScan said. About two weeks after the release of Sony's PlayStation 3 videogame console, Blu-ray steadily grabbed market share from HD-DVD. Many Hollywood and consumer electronics manufacturers are taking sides in support of either Blu-ray or HD DVD. Warner and Paramount Pictures are the only two major studios that are releasing movies in both formats.
News source: InformationWeek
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