Brace yourself: BlackBerry 10 Band returns with new music video

In September, as part of a BlackBerry developer conference, Research in Motion launched a video that featured a bunch of middle aged men getting together to ruin REO Speedwagon’s classic rock ballad "Keep On Loving You". The song's lyrics were altered to promote BlackBerry 10 app development with words such as "Our updated SDK is really cool."

In short, it was weird and strange and made us scratch our heads a lot. Since then, RIM changed its name to BlackBerry and today the company has launched yet another music video featuring the same band in what the company promises is their "final" performance.

The music video once again puts in new lyrics to an old song. This time, the band rips apart "At Last", the truly wonderful jazz ballad best known by its version by Etta James. There is no danger that the "BlackBerry Band" will erase Etta James's version from our memories, especially with new lyrics such as  "Two new devices, good to go."

We are pretty sure that BlackBerry knows that the video this past September got a lot of attention and decided to do it again ahead of the US launch of the BlackBerry Z10 later this week. Let's just hope they don't break their promise about this being the last time we will see this group together making music (and we use that term loosely in this case).

Source: BlackBerry on YouTube

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9 Comments

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If this were a video praising WP8 or windows 8 it would be considered by many here to be the greatest video to ever hit the net.

Order_66 said,
If this were a video praising WP8 or windows 8 it would be considered by many here to be the greatest video to ever hit the net.

Exactly. I'm not entirely sure why people look at these videos like they're more than what they are.....humorous advertising. It isn't suppose to be some epic rewrite of a classic song. It's meant to be a parody. Why does it matter if it sucks or not? It's suppose to be stupid. Regardless, it does what it's suppose to do. People are talking about it.

As for the people who still think BlackBerry is doomed...I have to LOL. Is BlackBerry in the same position it was in before all of this? No. But with the release of OS10 they're showing they are absolutely serious about sticking around. Unlike Nokia who went running to Microsoft with it's tail between it's legs.

P.S. I don't even like/use BlackBerry. However, I can clearly see they still have life in them. They stuck to their guns and didn't sell out to the first one to offer up a deal. I truly admire them for that. Even if they fail in the end, they will go down knowing they didn't sell out and released their OS10.

It's not meant to be serious.

Why this is even posted while real news is ignored shows how awful this website has become with it's hack journalists.

matt4pack said,
It's not meant to be serious.

Why this is even posted while real news is ignored shows how awful this website has become with it's hack journalists.

Bye then.

That video was bad. Couldn't even finish it. Good luck to Blackberry and hope they can survive with this last attempt at survival for their company with the 10. I'm not thinking it will happen and will get swallowed up by one of the one of the bigger cellular giants.