Microsoft's standing on an annual list of the world's most valued brands took a slight dip in 2013. The BrandZ Top 100 rankings list put the company's brand in seventh place this year, down from fifth place in 2012. The list estimates the monetary value of Microsoft's brand to be $69.8 billion in 2013, down nine percent from 2012.
The BrandZ Top 100 list, commissioned by WPP and conducted by Millward Brown Optimor, combines both the financial value of a company's brand with the views of people who either buy or might buy products from those corporations. As expected, Apple topped the BrandZ list again, as it has in the past several years, with a monetary value of $185 billion. However, Apple's brand value grew just one percent from 2012 to 2013.
Google's position shifted from number three to number two on the BrandZ list this year, with a value of $114 billion. IBM slipped from number two to number three on the list, coming in with a brand value of $112 billion. Millward Brown Optimor does note that Samsung had the biggest jump up the list this year, from 55th to 30th place, with a global brand worth $21 billion, up 51 percent from 2012.
Source: WPP | Image via WPP