There is a huge gap between advertised broadband speeds and the actual speeds users can achieve, new research from consumer group Which? has shown. A survey by the organisation found that broadband packages promising speeds of up to 8Mbps (megabits per second) actually achieved far less. Tests of 300 customers' net connections revealed that the average download speed they were getting was 2.7Mbps. As a result, Which? has called on regulator Ofcom and Trading Standards to launch a fresh investigation into UK broadband.
The speed tests were prompted by complaints from members of the public, unhappy with the speeds of their broadband connections. In the last 12 months more internet service providers (ISPs) have offered services, promising speeds of "up to" 8Mbps. The Advertising Standards Agency (ASA) has investigated several cases of misleading promotions, most recently asking Bulldog to make it clear in its adverts that speed was dependent on how far away from the exchange people lived.