The Most Valuable Brand in The World - Google

BrandFinance, a brand valuation consulting firm has rated Google as the world’s most valuable brand name.

Google’s brand was determined as being worth $44.2 billion, up a whopping 23 percent from 2010. The company was the only one to receive a AAA+ brand rating.

In second place is Microsoft, which is there easily because it’s the largest software maker in the world. The Windows maker climbed up from number five to be second to Google.

IBM took 4th, Vodafone took 5th, Apple took 8th and AT&T rose to 10th. Apple made a huge leap to eighth place, up from 20th last year.

‘The rise of the technology brands has been expected for some time, although Nokia’s fall shows that it is tough to stay at the forefront of such a dynamic industry,” BrandFinance CEO David Haigh said in a statement.

Wal-Mart was last year’s winner but fell to 3rd in 2011.

These articles are brought to you in partnership with Brothersoft.

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24 Comments

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So removing Brothersoft: is all good then?

Done.

It's a link exchange deal though, similar to that with TechSpot. And not all articles are blindy approved, believe me

Neobond said,
So removing Brothersoft: is all good then?

Done.

It's a link exchange deal though, similar to that with TechSpot. And not all articles are blindy approved, believe me


I found the article interesting. I wouldn't have seen that news if it wasn't here. Haters gonna hate.

mindscape said,
Okay, why do these posts even have Brothersoft in the headline anyway? Why not just make it a source link?

Because of this: "in partnership with"

Majesticmerc said,

That would probably be because Brothersoft has a lot of downloads available, which is why Neowin doesn't get blocked.

yeah GFI Webmonitor lists it as a "Shareware" site....

Ah man, at first the headline made me think Google had said Brothersoft is the most valuable brand in the world.

FoxieFoxie said,
How to unsubscribe from Brothersoft posts? If I wanted to read such posts, I'd subscribe to Brothersoft and not Neowin.

Welcome to Neowin. Where unprofessional journalism looks just as bad as everywhere else.

FoxieFoxie said,
How to unsubscribe from Brothersoft posts? If I wanted to read such posts, I'd subscribe to Brothersoft and not Neowin.

Neowin is a tech news site, this is tech news. Deal with it.

I agree though. The link at the end or the article should be enough. The title gets quite annoying and for other misleading.

Ambroos said,

Welcome to Neowin. Where unprofessional journalism looks just as bad as everywhere else.

Sadly it's getting as bad as everywhere else!

njlouch said,

Neowin is a tech news site, this is tech news. Deal with it.

This. Also, there's like what... 2 articles a week coming from Brothersoft? Not like you're being forced to view them.

FoxieFoxie said,
How to unsubscribe from Brothersoft posts? If I wanted to read such posts, I'd subscribe to Brothersoft and not Neowin.

Ambroos said,
Welcome to Neowin. Where unprofessional journalism looks just as bad as everywhere else.

You people are so disrespectful it's sickening. This is a news story! Just as njlouch said, f**king deal with it. Paraphrasing of course.

Xenosion said,
You people are so disrespectful it's sickening. This is a news story! Just as njlouch said, f**king deal with it. Paraphrasing of course.

I'm not trying to be disrespectful, but compared to what Neowin was a few years ago, it's just sad to see all the lousy articles on the front page...

njlouch said,

Neowin is a tech news site, this is tech news. Deal with it.

So should now Neowin also include engadget ,techcrunch, ars and other sites news too?

Or is this because there is more than 1 site FOR A GOOD REASON.