Bryan Cranston does voiceover for iPad Air ad

Apple's "one more thing" turned out to be the iPad Air, which was announced two days ago at their conference. The 9.7" tablet. Sharing the exterior design of the existing iPad mini, just with a larger screen, which is noticeably thinner and only weighs 1 Pound. At 7.5 millimetres thin, it's 20% thinner and 28% lighter than the 4th generation iPad. The device includes a 64-bit A7 processor which will power the same retina display that has been present since 'the new iPad', released early last year. It has double the graphics performance - 72x faster than the original iPad, and 8x faster a CPU than the first.

Anyway enough of that. Apple has now employed Bryan Cranston to push the device out to Apple enthusiasts in his first appearance since Breaking Bad as "Walter White".

The star of the one-minute spot is actually just a pencil, with the iPad Air only making an appearance right at the end. The point, as Apple puts it, is that an "extremely simple tool" can also be "extremely powerful."

Would you agree?

Source: YouTube Via: The Verge | Top image: Apple

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20 Comments

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My comment has nothing to do with the iPad Air, as I know nothing about it and the advert didn't provide me with any information. But I've just realised that Bryan Cranston would be able to sell me anything. He's got an incredible voice, and he just comes across as an all round great man to hang out with.

This was one of the best commercials by Apple, mostly because I heard Bryan Cranston aka Walter white voicing over it. I was so focused on listening to him in the commercial, I completely blurred everything else out. Apple should do other commercials with Aaron Paul and Bob Odenkirk.

Lone Wanderer Chicken said,
Apple should do other commercials with Aaron Paul and Bob Odenkirk.

You just want Aaron to call you a bitch at the end of an ad.

Great choice by Apple's add agency. I think Bryan has done voice over work before but after Breaking Bad I think he will have raised his fee.

0nyX said,
The quality of the audio is bad.

The audio is of very high quality. The 0.05% of those who need high quality audio (studios etc.) wouldn't buy a tablet...

To be honest, I think this kind of weight and thinness for a tablet at 9-inches is incredible. I'd love a surface with this kind of size and weight, but the surface will never be able to achieve that without compromises such as ditching the USB ports

FalseAgent said,
To be honest, I think this kind of weight and thinness for a tablet at 9-inches is incredible. I'd love a surface with this kind of size and weight, but the surface will never be able to achieve that without compromises such as ditching the USB ports

That's just it though, Surface is a far more versatile tablet than the iPad, that's not saying that the iPad is rubbish though. Different products for different people.

Will it be condescending and swear at random times for no apparent reason too?

(Sometimes I wished my company's pos sat nav would do that, just for the comic effect)