It seems like 'The King' has been doing very well for himself this past month. Developer Blitz Games is celebrating after selling 2 million Burger King games in just four weeks. Sales that are challenging top xbox titles such as Gears of War. The games retail at 3.99USD with the purchase of a meal at Burger King, so that some what explains how so many of these games have been sold.
Russ Klein, the president of global marketing said "We created the Burger King Xbox games as a unique form of all-family interactive entertainment, and we're thrilled with the response thus far," when speaking to Gamesindustry.biz. "Most videogames are considered a blockbuster when they reach the one million mark in sales, and this collection has achieved twice that."
The moral of the story? Anything will sell if you just price it low enough.